How many emails do you receive in a day in which you are interested? The average open rate currently hovers around 20% of an email. Well, that not a bad number but how about reaching 98% opening rates through SMS marketing. It is on the boom because of the phone proliferation to advertise and market your brand. As a car dealership business owner you advantage of SMS marketing as it will help you to reach the potential customers within one click.
SMS marketing for car dealership business is a perfect way to communicate with its customers. With an SMS marketing strategy, your car dealership business can build a strong database of subscribers and increase customer loyalty.
Scheduling & Appointment Messages -
You can use SMS as a quick and friendly reminder for scheduling and appointment of the services. It will enhance customer loyalty towards the brand and the user experience.
For instance – Sending SMS for the regular vehicle check maintenance and repair, schedule appointments for the regular service as it will reduce the customer headache. It will also help in enhancing the non-sales related touchpoints between you and your customer.
Sales lead generation -
SMS gateway is the quickest way of generating leads from your existing customers. You can use text marketing service to enhance their customer base through their existing customers. Details about the new car launch, offering them a free test drive, taking up quick surveys about the brand will help in engaging the with the brand.
The company can offer a discount for upgrading their car models this will help them to target the existing the customer and company will be able to achieve the return on investment. Further, the cost will be minimized in acquiring the new customer as your existing customers are already doing business for your brand.
Don’t just sell, add value -
The company should not only focus on selling the product but to the added value to their brand or product, they are offering. Your customer should feel happy about the brand they are associated with.
You could set up an online SMS reseller club where members will receive road and regular driving safety tips. You could also send reminders to check oil levels or tyres pressure, Remember, SMS Marketing for business is not all about selling, your content must be valuable to your customer. Try building a long term relationship with the brand.
Instant Follow-Up -
The Company should be able to keep follow up from customers. Sending notification such as – “Your car is ready for collection, please call in at the service department reception to pick your keys” will provide clear communication to the customers and also providing them one point of contact.
Also Read – 4 Text Marketing Ideas Auto Dealers
You can also send payment reminders; maintenance reminders, the SMS provider should have a strong Call-to-Action asking the customer to CALL NOW and avail the services. It will help the customers to be more responsive, helping customer and company at the same time.
Two-way chats -
The company should be able to help the customers at any point as it help will enhance the experience of the customers. They will appreciate the convenience in the ability to chat in real-time with a service expert to try and solve their problem remotely.
Being in touch through mobile services will save the customer time and efforts which will help the company in long run.
This will build a long term relationship between the customer and the company. Helping the customers through regular SMS will not only make the customer happy but will enhance the revenue of the company. There will be more satisfied customers adding value to the brand.
The great advantage of text marketing has changed the entire dynamics of marketing. SMS marketing has the highest number of conversion rates and every car dealer business can take advantage of this.
With the people largely on their phones, it has become easy for the customers to avail the services to the potential customers through a click. The tips mentioned in the article can help the business to set up SMS marketing strategies to cater to the potential audience.