Ever wondered we are almost dependent on our mobile phones for almost everything. The statistics show that an individual spends more than four hours a day on mobile phones which makes the marketers give a thought about mobile marketing as it is a best possible way to reach the larger audience within a limited time.
It is estimated that almost 98% of the text messages are read within three minutes of being sent and have the highest conversion rates which makes it one of the effective marketing strategies for businesses around the globe. Businesses from almost every vertical have recognized the value of SMS in communicating to consumers – and healthcare is no exception.
So, let's check out a few SMS marketing ideas for Healthcare services that will help in growing and expanding in the long run
SMS marketing helps in better communication with the doctor and patients as it will save time for patients as well as doctors. A major benefit of SMS messaging in healthcare is the ability to make, confirm, or cancel appointments. Patients all over the world are now being sent reminder text messages before their upcoming appointments about their arrival timings and dates. These text messages have the option of replying to confirm or cancel your existing appointment. SMS provides a platform which ensures proper communication without any barriers as it is a cost-effective method used in the healthcare industry.
With the explosion of the internet, it has become easier for the patients to book appointments even in emergencies which are one of the major advantages of SMS marketing provider to the patients and hospitals.
SMS marketing also helps in sending regular notifications and reminders about the appointments, medicines, notifying about the regular checkups and providing the patients’ health report after the tests. Continuous reminders will help the patients to understand the status of the health regularly. Hospitals can attach a link to the patient’s online portal where they can easily check the regular status of health and descriptive reports. SMS has changed the healthcare industry by providing services on the fingertips that have become easy and accessible to everyone. For instance- Through SMS hospitals can even confirm the bed availability as it will save them time and efforts of patient and hospital staff and the patients can get the needful care without any delay.
News and alerts-
SMS can also help the hospitals in ensuring proper communication with the patients regularly. For instance- In Covid hospitals can send information about the ways to enhance the immune system and the important measures to be adopted by the individuals to protect themselves. Such regular information can easily be sent through SMS as it is cheap and can target a large number of people at the same time. Hospitals can also send information about the new services i.e. mental health therapy, physical therapy as it will help your existing patients about the new services.
SMS can help the patients to know the updates about the healthcare industry such as changes in government regulations, innovations can easily be updated through SMS.
Communication with staff-
Not only patients SMS helps in communication with the internal staff of the hospitals. SMS hospitals can easily notify the staff about the night duty, regular staff meetings, the appointment of the new doctors, level of medicines in the stocks and the day to day updates required by the hospital staff for the effective functioning.
SMS helps in managing the internal communication and activity with instant SMS notifications which indeed helps in cost-saving and reaching out the entire staff at the same time. Effective communication will reduce the chances of conflict and miscommunication among the staff members. It also ensures the chain of command i.e. who has to report whom which reduces the communication barriers.
Your SMS must have Called to action as it acts as guidelines that will help people to know the desired actions need to be taken after reading this message. For instance- If you’re adding an appointment reminder, add a shortened link for rescheduling. It will save the time of the hospital as well as patients. Further, attaching links of the weekly reports, proper information about the medication will ensure that the patients have required information they need. Thus, SMS helps the healthcare business to coordinate with the patients regularly.