Do you remember how many SMS you read in a day? Well, SMS has the highest frequency of getting noticed. SMS marketing is considered the ideal channel to communicate, not just for companies, e-commerce websites but also for educational institutes. With the highest number of response rates, SMS has become one of the most important marketing tools by businesses across the globe.
Millennia that are always on the phone provide a reliable way to communicate with the students and parents. SMS marketing has changed the entire setup of the education industry. It is cost-effective and helps the institutions to achieve an incredible ROI.
Let’s check out the 5 uses of SMS for education-
Through SMS it becomes easy to coordinate with the students, teachers and staff members. SMS messages can be used to simplify the scheduling process of the meeting such as parent-teacher meetings, staff meetings, inter-house meetings etc. It’s easy to communicate and coordinate through SMS as most people carry mobile phones and are read within three minutes of receipt which simplify the administrative work.
Further, SMS marketing can be used as reminders for parents to attend meetings and to send the relevant information to their children. The education sector has a huge scope of SMS marketing as messages can be read and information is articulated quickly.
Homework or exam reminders
It’s important to send exam reminders, timetable, and information about the submission deadlines can be conveyed through SMS marketing. Schools can send the information related to upcoming events, summer breaks homework, seminars to the students as well as parents which help the students to have better knowledge about what’s going on in school. They can help students with heavy workloads to remember due dates. Through SMS school can provide last-minute assistance to the students and parents by providing required resources to the students.
In any emergency instead of sending out an email, information can be circulated through SMS. You can easily inform the students via SMS. Sending out a report when a child is out with school, information about any delays, cancellation or closures can be provided in the real-time to the students as well as parents so that alternative arrangements can be made as and when required. You can be prepared when an emergency strikes by providing different directions for your different groups. Students may need to be told where to go to seek shelter or the evacuation plan for the campus, parents will want reassurance that you are taking care of their kids and your faculty and staff need to know what to do to help. You can also set up and save messages in advance which can be later used in an emergency.
Advertising upcoming school events
Whether the Annual meet is coming up or sending information about the exam, SMS is one of the most effective ways to advertise about the upcoming events in the school campus. It also gives the proper information about the events, seminars to the parents and students to ensure maximum participation. Sending out SMS will help the parents to know what’s going on the campus and can help their child to participate in something that interests them the most. Information about new admission at the campus, accounts departments, reminders about tuition fees, class registration can be sent through SMS.
Through SMS, educational institutes can set up a proper medium of communication which will help the students and parents. You can easily send career guidelines, information about the projects and other information related to the overall development of the students. You can easily send information about the personal development seminars, soft skills seminars which will help the students to grow and interact.
Through SMS, the school can provide support to the student’s towards bullying, mental health issues and a proper framework to share feedback. Setting up a single number that’s easy to remember can offer anyone support. It also allows students to be heard.
SMS marketing is one of the most effective marketing channels to communicate with people in any industry. Educational institutes are using SMS to provide information to the students so that there is a free flow of information. SMS marketing can provide a one-stop solution to diverse needs.