SMS marketing or text marketing is one of the most effective tools that a business can use to interact with their prospects and customers. With the explosion of the internet and increasing use of mobile, it has become important for the marketers to reach the customers in the mobile-focused world that we all live in. SMS marketing helps you to communicate your message clearly to the audience which enhances the ROI of the company.
SMS marketing services are a way out for every business today and when it comes to advertising business it is a hidden gem that helps you to reach out to the potential clients and as well as the existing ones and keep the high pace of the business.
So, if you are one from the advertising business, the following are the benefits of SMS marketing-
Higher open rates-
The advertising business is one of the most competitive industries so the marketers need to regularly formulate strategies to interact with the clients and to communicate with them effectively. SMS have higher opening rates as compared to E-mail which makes it sound a choice for any business. Text messages services for business will help in acquiring loyal customers and to engage them with the brand.
You can easily offer exclusive discounts such as QR codes to the customers, and enhance the reach of your website by attaching short links because the benefits of promotional SMS can be seen in the business instantly.
Business SMS service is the cost-effective option because it doesn’t cost much to send a text. SMS marketing is used by mostly advertising companies as they can achieve a return on investment which makes it much more affordable when you compare it to other marketing options, such as buying a Facebook ad spot. This makes SMS marketing a great choice for all businesses that are just starting and are looking for a way to start advertising without spending too much money in one go.
Strengthens customer engagement-
Whatever you do, if you can’t keep your customers engaged you are losing the battle. The objective of SMS marketing is enhancing the customer experience for any business. Businesses should remember to vary the type of content, creativity of the messages that are sent out to the customers as it helps the business to build the long term relationship with the customers throughout the customer lifecycle.
Opt-in- Opt out-
SMS marketing gives the options to the customer whether to opt-in or opt-out from the SMS provider list as it is great to send out your mass text messages and letting your customers decide if they’d like to opt-in or opt-out. It helps the business to attract potential clients, by targeting the people who find your business interesting and thus driving your attention to the key customers which will enhance your business profitability.
High conversion rates-
SMS marketing has the highest conversion rates because an average human being spends more than 12 hours of the day on mobile phone which makes it easy for the business to convert their potential customer and reach them directly through their inbox. People are more likely to visit your business and take action on promotions or offers shared through SMS marketing services.
Flexible and customizable-
Businesses can avail the benefits of SMS marketing by announcing an ongoing sale, providing discount coupons, offers, or informing customers about a new store that has opened nearby, sending them appointment reminders, order status for online shoppers, and much more. Business can easily customize the SMS sent to the customers according to the particular requirements depending on the choices, last purchase pattern, an age group which makes the customer engaged with the brand.
Works with another type of marketing-
SMS marketing works well with another type of marketing as you can easily as it’s an easy way to connect with them on social media, add them on your mailing lists. Text messages have high conversion rates as it has a response rate of 90 seconds. The advertising companies can provide coupons, discounts, QR code which customers can avail by referring it to others. Thus, it is the power of SMS marketing reaching customers through different horizons.