E-commerce has impressed the market by maintaining a different position in the market and by influencing the lives of the people. E-commerce has made things available at our doorsteps and reduces the gap between customer and dealer. This industry has formed a strong base and working progressively in the right direction has made it one of the booming markets. But either the industry is booming or not but the need for marketing is always there. So, get set your marketing strategies to be at the top of the market.
We are sharing 7 top SMS marketing strategies for the E-commerce industry which are as follows:
Call-to-action for customer engagement–
Call to action text is one of the interesting parts of SMS marketing strategies. These texts excite customers for taking quick action and show more engagement towards your website, services, and products. This helps the company to understand through their browsing experience about their choices and area of interest. It helps in targeting the target in that specific manner to enhance their engagement.
Provide instant customer support–
This strategy forms the strongest base for customer and company/industry relationships. A customer must have a positive experience with your company so providing them instant support in time of mishap is necessary. This forms a healthy relationship and provides a healthy space for the customer. This enables the customer to visit your website or choose your products and services again and as a company, it can help you in forming a strong customer base.
Target wide of customers–
The most beneficial part of SMS marketing is its wide range of customers from various demographics. In recent times mobile phones are available to everyone and it has become a need so it’s a great advantage for SMS marketing. As it enables the highest reach of messages by targeting a mass audience through a regular SMS service. Also, the cost per SMS is less so it’s economical for the company along with providing maximum reach.
Notification for purchase and delivery–
The notifications are the best tool to keep customers informed about their purchase, the required time for daily, and any other necessary details. The notifications can be used by the company to provide all these details and ensure good work from their end. This helps the customer to be informed about their product, the exact location from its coming, and other details which help them to trust the company and their products. In case of exchange or replacement, these notifications are necessary to keep a balance between the company and the customer.
Promotion via SMS for the new collection–
There are new collections, new stock, or new products launched by the company but how do customers know about it? Text marketing services play a vital role in this part by promoting the new collection, new product, or services through SMS. It provides details about new customers and excites them to look after it and hence this increases their engagement. And if the customer likes your collection, new product, and others they can choose to opt you among others which will help your company to grow.
Limit your SMS campaign–
This strategy is chosen for more sales in a limited time. As you can begin an SMS campaign with limited time and ask your customers to avail of discount in this limited time. You can also engage them by providing rewards, free coupons, and others to promote their participation in the campaign. It has various benefits as it forms new customers along with targeting regular customers to avail discount. This helps the company in making more sales for their product or collection within a limited time. This can be seen as buzz for the new product and collection and enabling more engagement of the customer.
The method of feedback collection is important for both the company and the customers. As the customer feels heard and their suggestion is valued, it helps the customer to trust your company and its services. On the other hand, it provides a platform for improvement within the products or services for the company and takes themselves to a better position in terms of products and customer relationship. The feedback also helps in planning the coming strategies of the company by emphasizing their loopholes and taking measures to prevent it.