E-commerce may command a large share of the current retail market which was earlier dominated by brick and motor companies. E-commerce has revolutionized the entire retail industry. With a lot of products readily available to easy payment options E-commerce is the right choice for customers. E-commerce and SMS marketing goes hand in hand.
With SMS marketing it has become easy for the E-commerce companies to understand the changing demand of customers, their values and their expectations such as easy delivery and return policies from the companies. Whatever you are thinking SMS marketing is one of the effective choices of the marketers in recent times around the globe.
So, if you are a beginner then these are the few ways in which SMS marketing can help you cater to the customer's needs-
With the highest number of conversion rates, SMS marketing continuously proves to be the best strategy to drive sales as compared to any other marketing mediums. These days’ people are usually on phones and with the rapid explosion of the technology, it has become easy for the companies to target the potential customers via SMS. With SMS marketing you can easily create a list of subscribers and send them discount coupons, referral codes which will keep the customers engaged with the brand.
It is easy to capture and engage the right customers which will bring business to the company and rescue from the people who have fewer purchase patterns. It brings out the potential leads for the business by analyzing the right customers so that the company can focus on the customers which will give them regular business. Hence, it is considered as the best way to boost brand awareness, engaging the customers and driving more sales.
SMS marketing enhances the two-way communication between the company and the customers. Companies often provide customized SMS to the customers such as feedback requests, which is quick and simple for customers and makes them feel more likely about the brand. For businesses, a simple “How would you rate our product out of ten?” text message which allows your customers to give immediate and honest thoughts about how your business performed.
You can build trust with the customer and make them feel confident about the product they will be purchasing. Regular interaction with the customers will help the company to ensure proper feedback from the customers which will help the companies to upgrade their services from time to time.
Sending notifications and updates-
It has become flexible and easy for companies to send notifications and updates to customers from time to time. E-commerce firms can easily send updates about the new product line, festival season’s discounts, referral codes, and information about the delivery and shipment of the products as it enhances the customer engagement and brand image of the company.
Sending regular updates helps the customers to know what’s new the company is offering, often companies cater to the demand of the customers through sending them customized SMS which helps them to understand the customers’ needs in a better way.
SMS marketing is one the cost-effective strategy used by the marketers as the cost of bulk SMS are negligible and the company pays for the messages sent. It’s a simple and flexible way to attract and retain the potential customers and cater to the ever-rising changing needs of the customer. It is cost-effective both to produce and also to distribute, as you can send one message to all of your customers at the touch of a button. Further, it can easily be integrated with the other social media platforms and thus enhances the return on investment of the company.
Text messages are delivered in real-time-
SMS sent to the customers in real-time so that content is fresh and is relevant for the customers and updated from time to time. Companies can send information related to tracking status, delivery payment options, new product line, payment reminders and the feedback can be ensured in real-time to the customer so that company can attract new customers and retain the existing ones. Recipients can immediately read the message while it is being written, without waiting. Thus, it reduces the overall operating cost of the company.