With the rapid digitalization and proliferation of mobile phones, SMS marketing has become an important tool to attract potential customers and to retain them in the business. SMS Marketing strategy uses permission-based text messaging to broadcast promotional messages. It’s a form of advertising and marketing that lets businesses appeal to mobile device users.
Bulk SMS marketing for business is a viable strategy for the automotive industry. Dealers generally have a high number of mobile numbers in their database which help them to attract the customers. It provides a one-stop solution to all the customer needs which may vary from time to time. It will enhance the productivity of the business and will create strong competition among the automobile industries to increase their business and brand value.
Let’s check out the few things a beginner must know about SMS marketing:
Don’t just sell, add value-
Your SMS shouldn’t be pushy but highlights the key features and quality of the product you are offering. It provides customers with the understanding that they are making worthwhile investments for their money. The company can share the driving safety tips, giving tips and advice on how to look after their new vehicles and details about the new product launch will enhance the communication between the company and clients. If you don’t focus on value, the only thing you can talk about is the price it will become difficult for a customer
This in turn will help in building the brand image in the mind of the customers.
Targeting the right customer-
It is the most important dynamics of bulk SMS marketing i.e. targeting the right customer as it will help in understanding the needs and preferences of the customers. The company must know whom they are catering to. Identifying the right customer will allow marketers to focus on those most likely to purchase the product. It limits the research and budgets expense to the customers with the highest profit potential. So, these customers can be converted into loyal ones in future.
Thus, targeting the right customer will help the company to put the resources in the right way so that profits can be maximized.
It helps in two-way communication between the customer and the company. In the automobile industry customers can easily convey about the problem and expectation from the products as well as the company can convey about warranty expiration, special service camps, and events etc. as it will enhance the customer loyalty towards the brand. Bulk SMS marketing services are cost-effective to reach your customers base as it not only targets new customers but also engages the existing customers with the brand. Thus, it can help you to drive your conversion rates.
Through SMS marketing the company can send customized offers to their customers and can reach a large audience at the same time. SMS related to safe driving tips, feedback, a new product launch can be sent to the customers as and when required. It is the most reliable and flexible option and therefore an ideal tool for businesses to communicate critical and time-sensitive information. Customized offers will engage the customers with the business and will enhance the retention rate.
SMS marketing is one of the trending marketing tools used by the companies and bulk SMS marketing has 98% conversion rates.
SMS can easily be integrated-
SMS marketing can be easily integrated with other marketing tools used by the company. Through SMS marketing the company can consider a 360-degree analysis and you’ll likely notice that many people are absorbed in their mobile devices and how it can help you to increase the customer base. Bulk SMS marketing alone can be a successful tool for your business, but using it in conjunction with other marketing tools can take your business to a new level.
You may also read: How SMS Marketing Enhances the Performance of the Automobile Industry
Bulk SMS marketing has the potential to meet the required expectations of the companies which makes it one of the leading marketing tools used by the marketers around the globe. It is one of the cost-effective methods and provides two-way communication among companies. So, if you are new to the business or even an existing one SMS marketing is the key to your growth. It will enhance the brand image of the business in the long run.