With the rapid digitalization and proliferation of mobile phones, SMS marketing has become an important tool to attract potential customers and to retain them in the business. SMS Marketing strategy uses permission-based text messaging to broadcast promotional messages. It’s a form of advertising and marketing that lets businesses appeal to mobile device users.
Bulk SMS marketing for business is a viable strategy for the automotive industry. Dealers generally have a high number of mobile numbers in their database which help them to attract the customers. It provides a one-stop solution to all the customer needs which may vary from time to time. It will enhance the productivity of the business and will create strong competition among the automobile industries to increase their business and brand value.
Let’s check out the few things a beginner must know about SMS marketing:
Don’t just sell, add value-
Your SMS shouldn’t be pushy but highlights the key features and quality of the product you are offering. It provides customers with the understanding that they are making worthwhile investments for their money. The company can share the driving safety tips, giving tips and advice on how to look after their new vehicles and details about the new product launch will enhance the communication between the company and clients. If you don’t focus on value, the only thing you can talk about is the price it will become difficult for a customer
This in turn will help in building the brand image in the mind of the customers.
Targeting the right customer-
It is the most important dynamics of bulk SMS marketing i.e. targeting the right customer as it will help in understanding the needs and preferences of the customers. The company must know whom they are catering to. Identifying the right customer will allow marketers to focus on those most likely to purchase the product. It limits the research and budgets expense to the customers with the highest profit potential. So, these customers can be converted into loyal ones in future.
Thus, targeting the right customer will help the company to put the resources in the right way so that profits can be maximized.
It helps in two-way communication between the customer and the company. In the automobile industry customers can easily convey about the problem and expectation from the products as well as the company can convey about warranty expiration, special service camps, and events etc. as it will enhance the customer loyalty towards the brand. Bulk SMS marketing services are cost-effective to reach your customers base as it not only targets new customers but also engages the existing customers with the brand. Thus, it can help you to drive your conversion rates.
Through SMS marketing the company can send customized offers to their customers and can reach a large audience at the same time. SMS related to safe driving tips, feedback, a new product launch can be sent to the customers as and when required. It is the most reliable and flexible option and therefore an ideal tool for businesses to communicate critical and time-sensitive information. Customized offers will engage the customers with the business and will enhance the retention rate.
SMS marketing is one of the trending marketing tools used by the companies and bulk SMS marketing has 98% conversion rates.
SMS can easily be integrated-
SMS marketing can be easily integrated with other marketing tools used by the company. Through SMS marketing the company can consider a 360-degree analysis and you’ll likely notice that many people are absorbed in their mobile devices and how it can help you to increase the customer base. Bulk SMS marketing alone can be a successful tool for your business, but using it in conjunction with other marketing tools can take your business to a new level.
You may also read: How SMS Marketing Enhances the Performance of the Automobile Industry
Bulk SMS marketing has the potential to meet the required expectations of the companies which makes it one of the leading marketing tools used by the marketers around the globe. It is one of the cost-effective methods and provides two-way communication among companies. So, if you are new to the business or even an existing one SMS marketing is the key to your growth. It will enhance the brand image of the business in the long run.
The auto industry is one of the largest industries and involves manufacturing, designing, retailing, and much more. The auto industry can make the best use of SMS services as they somehow direct the client, their interest, and their specific demands. SMS services can be very helpful in keeping a check on every client and thus maintaining a healthy relationship.
SMS services are one of the marketing tools which provide better access to customers, increase reach to them and others. The benefit associated with it makes it favorable for every sector and every industry. The auto industry can take advantage of its services in many possible ways.
6 benefits of SMS services in the auto industry are as follows:
This is an important feature of text marketing services as it allows an open-ended conversation between the client and the company. The client or customer can ask their queries through SMS service and can also put their suggestion. It helps the industry to reach the expectations of the customers and improve their services as a whole. It is necessary for the growth of the industry as they get a chance to work on their weak areas and keep a check on their work.
Schedule time for client visit–
In case the client has any specific complaints, or any defect in the automobiles and others then they can schedule a meeting for the same. But if clients have to make many efforts for these basic services then it would deploy the market value of the industry or company. In this case, SMS services are very helpful as the meeting can be scheduled beforehand through SMS by considering the most suitable time. The hassles of daily visits, long hours waiting and any other problem can get to an end and both buyer and seller can benefit through this.
Enable maximum reach–
There is no doubt in claiming that SMS services enable the company with a maximum reach of audience. A single SMS is sent to a high number of customers and users telling about services of the industry. Further, the message can be categorized based on the response from the audience. We can generate messages according to the specific interest of the client with the purpose to engage them with our services and work. With time it will help in forming a strong customer base.
Prior - notification about any car services and others–
SMS services can be the best use to generate notifications and pop ups in mobile phones. These notifications can be regarding regular car servicing, any paperwork left, any specific services available to clients, and much more. This helps customers to be updated about the company’s services, new services, and anything related to it. Along with this, the company can pop up notifications for free coupons, discount services, SMS marketing for a car dealership, and others. They can generate special discounts or services for their long-term basis clients to maintain a healthy relationship with them. The behavior of the company towards the client is an important factor in the growth and development of the company.
Affordable and reliable–
The SMS services provide all its services and benefits at an affordable cost. Hence, we can call it pocket friendly and reliable. It benefits companies by enabling maximum reach and sending the cost per SMS is low and the results are maximally positive. The SMS is reliable in conducting polls and surveys which will help them in understanding the needs and demands of the clients. The responses of polls and surveys can provide an understanding of client behavior and further strategies can be made accordingly.
New product launch–
SMS services is an easy way to provide information and market your new product launch to the customers. A new SMS strategy can be used to market your new product launch along with defining unique features. The SMS can ask customers to check it out, book a free ride, and others. The company can attract their customers in many possible ways and help them in getting familiar with your new products. It will help in generating new customers, and again get in touch with old customers and market your product in every possible way. This will attract customers to your product and increase their engagement with your products.
How many emails do you receive in a day in which you are interested? The average open rate currently hovers around 20% of an email. Well, that not a bad number but how about reaching 98% opening rates through SMS marketing. It is on the boom because of the phone proliferation to advertise and market your brand. As a car dealership business owner you advantage of SMS marketing as it will help you to reach the potential customers within one click.
SMS marketing for car dealership business is a perfect way to communicate with its customers. With an SMS marketing strategy, your car dealership business can build a strong database of subscribers and increase customer loyalty.
Scheduling & Appointment Messages -
You can use SMS as a quick and friendly reminder for scheduling and appointment of the services. It will enhance customer loyalty towards the brand and the user experience.
For instance – Sending SMS for the regular vehicle check maintenance and repair, schedule appointments for the regular service as it will reduce the customer headache. It will also help in enhancing the non-sales related touchpoints between you and your customer.
Sales lead generation -
SMS gateway is the quickest way of generating leads from your existing customers. You can use text marketing service to enhance their customer base through their existing customers. Details about the new car launch, offering them a free test drive, taking up quick surveys about the brand will help in engaging the with the brand.
The company can offer a discount for upgrading their car models this will help them to target the existing the customer and company will be able to achieve the return on investment. Further, the cost will be minimized in acquiring the new customer as your existing customers are already doing business for your brand.
Don’t just sell, add value -
The company should not only focus on selling the product but to the added value to their brand or product, they are offering. Your customer should feel happy about the brand they are associated with.
You could set up an online SMS reseller club where members will receive road and regular driving safety tips. You could also send reminders to check oil levels or tyres pressure, Remember, SMS Marketing for business is not all about selling, your content must be valuable to your customer. Try building a long term relationship with the brand.
Instant Follow-Up -
The Company should be able to keep follow up from customers. Sending notification such as – “Your car is ready for collection, please call in at the service department reception to pick your keys” will provide clear communication to the customers and also providing them one point of contact.
Also Read – 4 Text Marketing Ideas Auto Dealers
You can also send payment reminders; maintenance reminders, the SMS provider should have a strong Call-to-Action asking the customer to CALL NOW and avail the services. It will help the customers to be more responsive, helping customer and company at the same time.
Two-way chats -
The company should be able to help the customers at any point as it help will enhance the experience of the customers. They will appreciate the convenience in the ability to chat in real-time with a service expert to try and solve their problem remotely.
Being in touch through mobile services will save the customer time and efforts which will help the company in long run.
This will build a long term relationship between the customer and the company. Helping the customers through regular SMS will not only make the customer happy but will enhance the revenue of the company. There will be more satisfied customers adding value to the brand.
The great advantage of text marketing has changed the entire dynamics of marketing. SMS marketing has the highest number of conversion rates and every car dealer business can take advantage of this.
With the people largely on their phones, it has become easy for the customers to avail the services to the potential customers through a click. The tips mentioned in the article can help the business to set up SMS marketing strategies to cater to the potential audience.
The automobile industry is the fastest growing industry in the world. With the rise in the personal disposable income of the people, there is an increase in the demand of the automobiles.
The Automobile industry and auto dealers are expected to increase the customer’s satisfaction and make sales and services more efficient which they can easily handle using SMS marketing service as one the best means to reach and fulfil the customer and client’s needs.
Along with the explosion of internet and mobile services it has changed the dynamics of how the automobile industry captures and target new and existing customers. SMS marketing has become one of the most effective marketing tools that help the business to grow and expand in the long run.
Here are some benefits of SMS marketing that will help in enhancing the performance of the automobile industry-
Details about their new launches
The company can easily provide the details about the new product launch, new features and upgraded versions of the car through SMS marketing. Text marketing service has the highest number of conversion rates as a comparison to any other marketing tool adopted by marketers in recent times. It enhances the user satisfaction and brand image of the company. SMS services can help auto dealers in generating leads, promotion of their brands with the exciting offers and provide them with after-sales services alerts.
Easy access to queries/complaints
SMS marketing helps the companies to access complains and query of the customers in no time and also sending reminders about the vehicle service, test drive dates etc. Customers can easily send their queries related to after-sale services, new product launch etc. Through SMS so that company can serve to its clients. The company can also share safety tips to the customers and how to drive safely in traffic jams, rain and to utilize the fuel efficiency which will help the customers as well as the company.tt
An efficient communication channel to the customers
SMS marketing is one of the most effective communication channels to customers. SMS alerts sent to customers to collect their vehicle on service completion, warranty expiration, special service camps, and events etc. which enhance the customer loyalty towards the brand. The company can also send birthday wishes, purchase anniversary and greetings to customers on festive seasons which will boost the sales during the festive season.
Message marketing services are cost-effective to reach your customers base as it not only target new customers but also engage the existing customers with the brand. Thus, it can help you to drive your conversion rates.
There are lots of events organized by the automobile industry such as auto expos, product launch events, etc. So, the company should invite its loyal customers to such events which will enhance the customer interaction with the company and also help in targeting new customers. If the company focuses on customer satisfaction then, customers will make business for you.
These events are a huge opportunity for the company to target new customers and spreading word of mouth about the brand. You can easily share the event details through SMS and can confirm their arrival through SMS as well. SMS marketing is one of the trending marketing tools used by the companies and SMS marketing has 98% conversion rates.
SMS or text messaging can be easily used to get customer feedback or online reviews about the company and the product a particular also. It will help you to make the strategic decision about the new product launch, penetration of the product and can come up with strategies to enhance the market share.
Feedback survey that will be helpful for the development of the company as a company can work on the weak areas and provides customer satisfaction. You can easily gain customer trust and loyalty about the brand.
The automobile is the fastest growing industry needs reliable branding and promotional services regularly. Text marketing works at its best from engaging the customers to capturing the target market. Not only is it one of the most effective marketing methods available, but our SMS services are cost-effective too. So, if you are a well-established business or a startup you must use SMS marketing in enhancing the customer retention ratio and brand visibility.