E-commerce has impressed the market by maintaining a different position in the market and by influencing the lives of the people. E-commerce has made things available at our doorsteps and reduces the gap between customer and dealer. This industry has formed a strong base and working progressively in the right direction has made it one of the booming markets. But either the industry is booming or not but the need for marketing is always there. So, get set your marketing strategies to be at the top of the market.
We are sharing 7 top SMS marketing strategies for the E-commerce industry which are as follows:
Call-to-action for customer engagement–
Call to action text is one of the interesting parts of SMS marketing strategies. These texts excite customers for taking quick action and show more engagement towards your website, services, and products. This helps the company to understand through their browsing experience about their choices and area of interest. It helps in targeting the target in that specific manner to enhance their engagement.
Provide instant customer support–
This strategy forms the strongest base for customer and company/industry relationships. A customer must have a positive experience with your company so providing them instant support in time of mishap is necessary. This forms a healthy relationship and provides a healthy space for the customer. This enables the customer to visit your website or choose your products and services again and as a company, it can help you in forming a strong customer base.
Target wide of customers–
The most beneficial part of SMS marketing is its wide range of customers from various demographics. In recent times mobile phones are available to everyone and it has become a need so it’s a great advantage for SMS marketing. As it enables the highest reach of messages by targeting a mass audience through a regular SMS service. Also, the cost per SMS is less so it’s economical for the company along with providing maximum reach.
Notification for purchase and delivery–
The notifications are the best tool to keep customers informed about their purchase, the required time for daily, and any other necessary details. The notifications can be used by the company to provide all these details and ensure good work from their end. This helps the customer to be informed about their product, the exact location from its coming, and other details which help them to trust the company and their products. In case of exchange or replacement, these notifications are necessary to keep a balance between the company and the customer.
Promotion via SMS for the new collection–
There are new collections, new stock, or new products launched by the company but how do customers know about it? Text marketing services play a vital role in this part by promoting the new collection, new product, or services through SMS. It provides details about new customers and excites them to look after it and hence this increases their engagement. And if the customer likes your collection, new product, and others they can choose to opt you among others which will help your company to grow.
Limit your SMS campaign–
This strategy is chosen for more sales in a limited time. As you can begin an SMS campaign with limited time and ask your customers to avail of discount in this limited time. You can also engage them by providing rewards, free coupons, and others to promote their participation in the campaign. It has various benefits as it forms new customers along with targeting regular customers to avail discount. This helps the company in making more sales for their product or collection within a limited time. This can be seen as buzz for the new product and collection and enabling more engagement of the customer.
The method of feedback collection is important for both the company and the customers. As the customer feels heard and their suggestion is valued, it helps the customer to trust your company and its services. On the other hand, it provides a platform for improvement within the products or services for the company and takes themselves to a better position in terms of products and customer relationship. The feedback also helps in planning the coming strategies of the company by emphasizing their loopholes and taking measures to prevent it.
E-commerce may command a large share of the current retail market which was earlier dominated by brick and motor companies. E-commerce has revolutionized the entire retail industry. With a lot of products readily available to easy payment options E-commerce is the right choice for customers. E-commerce and SMS marketing goes hand in hand.
With SMS marketing it has become easy for the E-commerce companies to understand the changing demand of customers, their values and their expectations such as easy delivery and return policies from the companies. Whatever you are thinking SMS marketing is one of the effective choices of the marketers in recent times around the globe.
So, if you are a beginner then these are the few ways in which SMS marketing can help you cater to the customer's needs-
With the highest number of conversion rates, SMS marketing continuously proves to be the best strategy to drive sales as compared to any other marketing mediums. These days’ people are usually on phones and with the rapid explosion of the technology, it has become easy for the companies to target the potential customers via SMS. With SMS marketing you can easily create a list of subscribers and send them discount coupons, referral codes which will keep the customers engaged with the brand.
It is easy to capture and engage the right customers which will bring business to the company and rescue from the people who have fewer purchase patterns. It brings out the potential leads for the business by analyzing the right customers so that the company can focus on the customers which will give them regular business. Hence, it is considered as the best way to boost brand awareness, engaging the customers and driving more sales.
SMS marketing enhances the two-way communication between the company and the customers. Companies often provide customized SMS to the customers such as feedback requests, which is quick and simple for customers and makes them feel more likely about the brand. For businesses, a simple “How would you rate our product out of ten?” text message which allows your customers to give immediate and honest thoughts about how your business performed.
You can build trust with the customer and make them feel confident about the product they will be purchasing. Regular interaction with the customers will help the company to ensure proper feedback from the customers which will help the companies to upgrade their services from time to time.
Sending notifications and updates-
It has become flexible and easy for companies to send notifications and updates to customers from time to time. E-commerce firms can easily send updates about the new product line, festival season’s discounts, referral codes, and information about the delivery and shipment of the products as it enhances the customer engagement and brand image of the company.
Sending regular updates helps the customers to know what’s new the company is offering, often companies cater to the demand of the customers through sending them customized SMS which helps them to understand the customers’ needs in a better way.
SMS marketing is one the cost-effective strategy used by the marketers as the cost of bulk SMS are negligible and the company pays for the messages sent. It’s a simple and flexible way to attract and retain the potential customers and cater to the ever-rising changing needs of the customer. It is cost-effective both to produce and also to distribute, as you can send one message to all of your customers at the touch of a button. Further, it can easily be integrated with the other social media platforms and thus enhances the return on investment of the company.
Text messages are delivered in real-time-
SMS sent to the customers in real-time so that content is fresh and is relevant for the customers and updated from time to time. Companies can send information related to tracking status, delivery payment options, new product line, payment reminders and the feedback can be ensured in real-time to the customer so that company can attract new customers and retain the existing ones. Recipients can immediately read the message while it is being written, without waiting. Thus, it reduces the overall operating cost of the company.
E-commerce has a huge history as it just started with a basic idea of sale and purchase. With time it attracted many pioneer business personnel and service providers. The clear picture of e-commerce is reflected by elevating it with correct marketing strategies, investment, and business plans. With the evolution of digitalization, the e-commerce sector got the major breakthrough and emerged as the most profitable sector with maximum future growth, huge potential to generate employment, providing services at door and much more.
The modern trend is the online trend where each and everything is made available on smart devices. People are so used to online shopping that it’s easy for E-commerce industries to grow and excel in their work.
SMS marketing is one of the bases of the E-commerce sector which lays the foundation for engaging mass customers. The best SMS service provider can bring maximum engagement towards their company by keeping track of their potential customers. Today everyone is equipped with their phones and SMS marketing is a perfect way to capture their attention. Knowing about their choices, interest, requirements, and expectations from our product/service.
Advantages of using SMS Solutions –
Popping up the notification -
Popping the notification is an essential part of SMS marketing. This is a sincere way to keep your customers up to date about your recent services, products, and offers. Notifications are used to remind customers about your work, your services, offers, and much more. If the consumer is interested, they will look forward to it and engage more with your company/services. It keeps them reminding of your business and promote them to spend more time with your website and know about your company.
A quick way to reach people –
As messages can reach anyone with any mobile device so SMS marketing is effective in targeting a large audience. The maximum population carries mobile phones all day around them and their engagement with SMS is relatively high. It engages people and generates excitement to explore more about your services or products. Hence, bulk SMS marketing can reach maximum people, generate potential customers, and grow your business.
Increased sale –
The best part of SMS marketing services is that it engages the maximum customer and hence increases the checkout rate. We can go for automatic reminders so our customers will be updated by our recent offers, discount, any product, and much more. Frequent reminders help customers to keep in mind about your services and offer and thereby it increases check out rates. And with increased customers, the rate of sales increase benefiting the company raising their turn over. Along with this, it helps the company to raise its market standard and grow as a strong competitor in the market.
Customer Retention rate –
It’s important to keep your customers on track for creating loyal and long-term customers. SMS marketing is the best way to perform this as customers always know about your offers, latest trends, and your services and take more interest in your business. This way customer feels special as you made everything easy and available at their phones and as a result, they find more comfort with your company/service. With time and proper strategies along with making regular efforts, it can increase customer retention rates.
There is no doubt that the cost of text message marketing e-commerce is lower than any other medium of engagement. Even a pioneer can choose this medium rather than spending large money on any other method. The SMS marketing for e-commerce has helped to reach maximum people, generate potential customers, keep track of customer’s choices, needs, and suit our pockets. It is profitable from pioneer to renowned businesses.
Suggested Read – Does SMS Have a Role in E-Commerce Customer Acquisition?
Strengthen customer engagement –
SMS opens up the platform for two-way conversation as it provides options for customers to engage with you. These open-ended conversations build customer faith and interest in your services/company. It feels them that your business is more accessible and they are comfortable with your business, services, and product. It builds loyal customers and uplifts your market value. It’s necessary to keep in contact with your potential customers to avoid the risk of losing them or creating any negative impression. SMS for e-commerce has successfully strengthened customer engagement.