Ever wondered we are almost dependent on our mobile phones for almost everything. The statistics show that an individual spends more than four hours a day on mobile phones which makes the marketers give a thought about mobile marketing as it is a best possible way to reach the larger audience within a limited time.
It is estimated that almost 98% of the text messages are read within three minutes of being sent and have the highest conversion rates which makes it one of the effective marketing strategies for businesses around the globe. Businesses from almost every vertical have recognized the value of SMS in communicating to consumers – and healthcare is no exception.
So, let's check out a few SMS marketing ideas for Healthcare services that will help in growing and expanding in the long run
SMS marketing helps in better communication with the doctor and patients as it will save time for patients as well as doctors. A major benefit of SMS messaging in healthcare is the ability to make, confirm, or cancel appointments. Patients all over the world are now being sent reminder text messages before their upcoming appointments about their arrival timings and dates. These text messages have the option of replying to confirm or cancel your existing appointment. SMS provides a platform which ensures proper communication without any barriers as it is a cost-effective method used in the healthcare industry.
With the explosion of the internet, it has become easier for the patients to book appointments even in emergencies which are one of the major advantages of SMS marketing provider to the patients and hospitals.
SMS marketing also helps in sending regular notifications and reminders about the appointments, medicines, notifying about the regular checkups and providing the patients’ health report after the tests. Continuous reminders will help the patients to understand the status of the health regularly. Hospitals can attach a link to the patient’s online portal where they can easily check the regular status of health and descriptive reports. SMS has changed the healthcare industry by providing services on the fingertips that have become easy and accessible to everyone. For instance- Through SMS hospitals can even confirm the bed availability as it will save them time and efforts of patient and hospital staff and the patients can get the needful care without any delay.
News and alerts-
SMS can also help the hospitals in ensuring proper communication with the patients regularly. For instance- In Covid hospitals can send information about the ways to enhance the immune system and the important measures to be adopted by the individuals to protect themselves. Such regular information can easily be sent through SMS as it is cheap and can target a large number of people at the same time. Hospitals can also send information about the new services i.e. mental health therapy, physical therapy as it will help your existing patients about the new services.
SMS can help the patients to know the updates about the healthcare industry such as changes in government regulations, innovations can easily be updated through SMS.
Communication with staff-
Not only patients SMS helps in communication with the internal staff of the hospitals. SMS hospitals can easily notify the staff about the night duty, regular staff meetings, the appointment of the new doctors, level of medicines in the stocks and the day to day updates required by the hospital staff for the effective functioning.
SMS helps in managing the internal communication and activity with instant SMS notifications which indeed helps in cost-saving and reaching out the entire staff at the same time. Effective communication will reduce the chances of conflict and miscommunication among the staff members. It also ensures the chain of command i.e. who has to report whom which reduces the communication barriers.
Your SMS must have Called to action as it acts as guidelines that will help people to know the desired actions need to be taken after reading this message. For instance- If you’re adding an appointment reminder, add a shortened link for rescheduling. It will save the time of the hospital as well as patients. Further, attaching links of the weekly reports, proper information about the medication will ensure that the patients have required information they need. Thus, SMS helps the healthcare business to coordinate with the patients regularly.
We are highlighting various ways through which SMS services can be used for healthcare providers and which are as follows –
Reminders of appointment –
The healthcare providers can effectively use SMS reseller service in reminding patients about the appointment. Reminding them will help in confirming their presence and the chances of missed appointments would be less. This will save the time of both patient and healthcare providers and create a healthy environment.
In case of any missed appointments, it can be rescheduled easily through text service providers when both are free and easily available. All this uplift the working environment and build trust with their particular healthcare provider.
Educate people –
The new trend of online is clearly supported by SMS service. SMS solutions can be used in educating people through educational campaigns. It will help to raise awareness among people about various diseases, precautionary measures, and others. It can also help in educating people about basic first aid and other basic healthcare information to act in an emergency situation.
Description of medicines and others –
The message marketing service can be used to describe the medicine, its intake time, and the intake method (if any specific). The healthcare provider may have already informed the patient about medicine, timings but this text message will be used as a reminder to them.
In the case of various medicines, this will sort things and chances of mixing of medicines would be reduced. This will help the patient to take their medicine as prescribed and show healthy results.
Regular check on patient –
SMS is an easy way to keep a regular check on patients, their performance, any side-effect, or anything concerning. Appointments can be scheduled at a particular time by the service of text message service is always available. In case of any kind of doubt, patients can as well message their healthcare provider and they can reply to it accordingly.
This is a positive approach as it won’t disturb the other person at their work hours by texting them and they may reply comfortably. This helps to create healthy boundaries between patients and healthcare providers and create a healthy space between them.
Regulate internal communication –
Internal communication refers to proper communication and coordination among staff members. Text marketing provider can be used to circulate information, notice, or anything important among all the staff. Everyone carries a mobile phone so it’s easy to reach all and convey any necessary information.
This maintains a healthy environment among staff members as no one would feel left out and chances of miscommunication also reduce.
Open-ended conversations –
This is the best part of the SMS gateway as it opens ways for both ended communication. Text messages are not like just sharing information rather it is used for any kind of feedback, communicating any issues by patient side and much more.
It promotes both end conversation thus satisfying patients and healthcare providers.
Medical reports on the go –
There are patients who’re anxious about their reports and keep on calling and questioning their healthcare providers. In this case, SMS promotes a simple and healthy way by sharing their medical reports, blood test reports, or anything directly on mobile phones.
Many hospitals have inculcated this into their work culture and as a part of their proper management. This reduces pressure on healthcare providers and it’s easy to handle patients. Providing text messages of medical reports eradicates the issues of visiting their healthcare provider for collecting reports.
As an individual can collect their report at their own time and comfort and further visits will be regulated by their healthcare providers.
This bulk SMS services uplift healthcare and bring the basic details on your mobile phones. Therefore, the only idea of SMS services is to remove difficulties and promote healthcare.