With the rapid explosion of the internet and the proliferation of the internet government agencies are constantly striving to better connect and serve the citizens. To meet the changing needs of the customer’s government agencies are constantly updating their services so that they can function effectively in the long run. In the flexible business environment, government agencies have understood the importance of SMS marketing and how they can efficiently use it to cater to the changing demand of the customers.
SMS marketing is one of the most effective marketing tools used by marketers as it enhances customer engagement. It is a cost-effective method and ensures the proper communication which helps the government agencies to maximize the reach and impact of this highly valuable SMS marketing opportunity.
Let’s check out a few text marketing ways for government services that will help them in grow and expand their operations-
SMS marketing is a one-stop solution to the ever-changing needs of the government. A government agency aims to send personalized messages to their customers through SMS marketing. For instance- Sending messages or information regarding the AADHAR up-gradation, PAN card details, driving license and regular updates with the RBI and SEBI and other government services can be sent through SMS in real-time.
SMS marketing provides a one-way communication channel between the public and government which helps in hassle-free communication. Personalized messages increase the feeling of belongingness and trust over the government services of the country.
Regular updates and notifications:
It’s easy and convenient to send regular updates and notifications to the employees as well as the general public. Information regarding the investment in the infrastructure projects, rail connectivity and different policies and strategies adopted can easily be communicated to the people through SMS marketing. It not only helps in ensuring proper communication with the public but also with the employees of the different services.
SMS services are often used by the government during the elections in the country. Parties often use SMS to advertise about their new agendas as well as communicating to the voters the required information for the Election Day. SMS marketing has the maximum reach and is considered as one of the cost-effective marketing tools in recent times.
Includes Call to action(CTA):
Don’t send SMS messages just to send SMS messages to make sure the text provides value to the receiver. Almost all text marketing messages should include a Call-to-Action (CTA). When it comes to SMS marketing, you don’t have much space to convince your audience to complete an action. The CTA must deliver a quick but irresistible suggestion on which you want your reader to follow up, and you want to eliminate as many barriers to that action as possible. For instance- Attaching the link of the required website, PDF, brochures will ensure that the person is taking the right steps which can be monitored.
A proper SMS will ensure effective results as a person will get the required information at the same time and will lead to proper two-way communication.
Improves public relations:
A proper executed SMS will provide a clear image to the public about the economy and initiatives taken by the government to boost economic growth. A transparent flow of information will enhance the trust among people and the government and improve public relations. Proper communication about the economy and free flow of information will attract foreign direct investment in the country.
It also helps the government to understand the expectation of the common people as the government only deals with the issues and problems associated with the public. The government only works to plan out strategies that will improve the functioning of the country.
Think about any sector, and you will find how SMS bridges the gap between the sender and receiver. SMS has changed the way marketers used to cater to the needs of the customer. SMS has provided one-stop solutions to the changing needs of the government as they have understood the dynamic business environment and how they constantly need to bring out the changes to provide better satisfaction to the people in the economy. SMS marketing can reach a larger audience at the same time with the limited cost as per SMS cost is negligible and ensures proper communication. So, if you are a government agency it’s the right time to upgrade your services to SMS one.
DLT is a blockchain-based platform which is been issued by TRAI, Telecom Regulatory Authority of India. It is a mandatory type of regulation for all businesses using SMS services and SMS marketing for notifications, alerts, offers, surveys, and much more. It is necessary for individuals (using SMS for promotions or business purposes), any company, business to get registered under DLT.
This DLT, Distributed Ledger Technology has come into the picture to improve the standards of SMS marketing and its services. The idea is to bring transparency to the unorganized SMS industry and be more open to the customers. TRAI guidelines are revised to ensure control, prevent/stop any false practice, and be more aligned with customers and their safety measures. It’s necessary to regulate Unsolicited Commercial Communication (UCC) and to maintain a healthy relationship between customers and company/business.
Phases under DLA Registration
- Phase I – Get personal entity ID
- Phase II – Registration of Headers and add Telemarketer
- Phase III – Registration of Templates
PHASE I: –
Get personal entity ID – The service providers/businesses using SMS services have to register themselves under any Telecom operators – Videocon DLT registration, Jio DLT registration, Airtel DLT registration, BSNL DLT registration, Vodafone Idea Ltd DLT, and others.
By registering under them along with all the documents and DLT Registration TRAI fee (INR 5000 + GST (18%) = INR 5900) the user will get a unique entity ID. This particular amount is non-refundable so be clear about which Telecom Operator you want to connect with.
Further, you can select your specific Telecom Operators based on their services, ease in process of registration, and much more.
PHASE II: – Post DLT Registration
Registration of Headers and add Telemarketer– This process is performed after you obtain your unique entity ID. You begin by adding headers – Sender ID in the provided dashboard. This header is also categorized into two types based on the type of campaign/work you’re doing.
- Promotional – As the name suggests that these are opted by those who are using SMS services for promotional purposes such as running campaigns, discounts, and offers. You have to put your ID in the header dashboard as indicated. Along with this, you have to tell your particular reason/uses for choosing it in the description box.
- Others – This refers that it doesn’t take account of any promotional activity rather it targets over transactional campaigns such as alerts, updates, and notification. Unlike the above here you also have to mention your allotted and the reasons for choosing it in the description box.
Be very careful while opting for this option as it will affect your way of using SMS services and hence your marketing and targeted audience. You must have a clear idea of how you use this and your purpose while connecting with the audience.
ADD TELEMARKETER – Once you’re done with registration for Header then accept ‘Telemarketer Request’ from the side navigation. Enter the telemarketer ID and other details asked. Finally, proceed to submit the form. Double-check your Telemarketer Id to ensure that you’re putting correct Id to avoid any further confusion or issues.
PHASE III: –
Registration of Templates – (Expected to go live anytime)
Select your template concerning your header. Choose your content for a template that would go with your header, type and work, and others. Add your content and re-check for any error and save.
Finally, the processes end, and you’re surely registered for these DLT as per TRAI.
- DLT is a smart solution and goes with modern technologies – the DLT system records the transaction of assets and even related minute details to avoid any confusion. It records data at multiple places at the same time so there no replacement or loss of data is possible. It will keep records safe, permanent and thus trying to eliminate any possible issues.
- High-level security and accuracy in the data- In this system every item is verified and every detail is recorded. Since it records every detail of the transaction so there is high accuracy in the output. This system securely handles any sensitive information to avoid any of its misuse thereby ensuring high-level security.
- It provides better management and control – The DLT system can record statistical data such as registry and dynamic data. It performs various purposes and functions dynamically and therefore it ensures better and proper management control.
- It ensures Transparency and privacy to all its customers – This system eliminates the uses of middlemen or any central authority and speeds up transaction. It is a transparent way of handling records as the shared informed is observed across the network and there are minimum chances of any cyberattack or misuse of data.
- Multiple uses – The best part of DLT is it can be used in multiple areas including government and business dealings along with all financial transactions. It can be used in tax collection, social benefits distribution, voting procedure, and much more. This system is made to satisfy all and hence it’s a must needed one.
How DLT helps in regulation of UCC, Unsolicited Commercial Communication?
There is a high need for Technological frameworks that can regulate UCC to avoid any miscommunication and fraud among customers. Customers trust with the business or services so it’s the whole duty of the system to maintain the accuracy of data and be more beneficial towards customers. This forced TRAI to welcome new regulations and revised regulations that could fulfill all these purposes.
DLT can regulate UCC because of the following reasons –
- Highly authorized network – This can’t be denied that new regulations have come into the picture to ensure a highly authorized network along with promoting transparency. It will protect and support customers, their data, and much more. Hence this system is highly cooperative for the customers.
- Effective and efficient – DLT has shown its special qualities in recording data transactions at multiple places at a time so it’s a highly effective system for ensuring secured data. It also concerns every detail of the transaction to avoid any miss confusion and thereby presenting the system as one of the efficient ones which can be trusted by the important information.
- It uses sensitive information in a secured manner – The way we handle sensitive information somehow tells about how much we respect our user’s privacy. The cyberattack or misuse is no new thing and, in these times, stabilizing a system that promotes a secured manner is necessary. Hence, DLT takes every measure to ensure the safety and privacy of the customers/users.
- It will protect the interest of telecom service providers – The first phase of DLT registration begins with registering with telecom operators and also it is mandatory for every business or anyone using SMS services and marketing. It took care of the interest of telecom service providers by making them a crucial part of this system. Along with this it has reduced the risk of loss and open various new opportunities in the telecom sector.
- It will build a more trusted relationship – Since in the DLT system all the data are observed across networks and the chances of misuse are very low. This enables customers to trust the data, information with their service provider, and step into space for a healthy relationship. The trusted relationship ensures prolonged business and a strong customer base which over in all beneficial for the service provider.
- It ensures safe and secure data handling – It is known that the DLT system is precise with their data long with taking care of every single detail. All these reflect safe and secure data handling. The business entity can directly connect with entities carrying regulatory functions and they can have a close view of their work. They will make sure efficient work and thereby ensuring safe and secure data handling.
It serves in various other forms as well but these are few highlights. It’s creating a better network for both business and customers. It’s beneficial to both of them and will enable a strong and trusted relationship. It understands user privacy and respect that and take all measures to prevent its misuse. It will bring positive changes and a must need change.
Benefits and purpose of new regulations: –
New Regulation has purposely targeted transparency to ensure a healthy and efficient network and work in cooperation with the users. It will look forward to avoiding any misuse of data or cyberattack by strong their internal networks strong and effective. It will ensure smooth data handling and better communication and management.
It provides its benefits to customers, access providers, telemarketers, and business entities. Few of which are highlighted below.
- Avoid any inconvenience to customers
- Approach to understand the scope of the consent and proper verification
- Complaints are handled inappropriate manner
- Economical to access providers
- Provide opportunities to check for any default
- Provide new opportunities and ease to telecom operators
- Low risk of loss of business and promote a strong economy
- It has opened up better ways to target customers and form a strong customer base
- Ensure the safety and security of clients’ data while sharing it with other entities
Lower risks because of avoiding chances of non-compliance
Finding the right candidate is important for every company because employees are assets of the company. With the recent development in technology, it has become important for recruitment agencies to develop new ways in which they can attract the right talent. SMS marketing is one of the effective marketing tools that bridge the gap between the company and the recruitment agencies.
It has the highest conversion rates which make the SMS marketing a successful tool for communicating with B2B clients and internal administrative staff. Also, text marketing solutions is one of the most reliable and cost-effective ways for the agencies as HR can easily communicate with the candidates in an informed manner.
So, here are 6 reasons why SMS marketing services would be the right choice for the recruitment agencies-
Fill vacancies quicker-
As SMS marketing has high response rate which makes the bulk SMS marketing the right choice for every business today. SMS marketing helps the companies to fill the vacancies quicker as a comparison to any other form of marketing as it has 90% response rates which make it a reliable choice for the marketers. It will help to fill the vacancies ad you just need to simply send SMS to the people that already exists in your database or to create a pool of potential candidates.
Text messaging enables you to laser target potential candidate with different text messages. SMS is an efficient and simple means of communicating with clients, candidates, and staff and the people whom we are looking to hire. With a single text, communicate with all employees or candidates, and control just how often to reach out to specific contact groups while avoiding unnecessary repetition.
By delivering the right message to the right group of people, you can enhance the efficiency of the services you provide and improve communication the employees and potential candidates.
Regular communication enhances the candidate loyalty with the company and help in building long term relationships with the employees or the people who are external to the organizations. Regular updates about the new vacancies will help the agencies to attract the potential candidate, to fix the regular appointments and even to schedule an interview with the companies.
For the recruitment agencies, SMS marketing solutions can be a game-changer as it will help the agencies to attract the potential candidate for suitable positions in real-time and that too maintaining long term relationships with the company.
Improve the candidate experience-
SMS marketing improves the candidate experience by inform Job-Seekers about the new vacancies, their Application Status, informing them about the date and time of the interview, new positions etc. Candidates can easily get this information through SMS marketing services as it will save the time and energy of the candidate as well as the agencies.
With the highest number of conversion rates, SMS marketing has proved to be the best marketing strategy adopted by the business across the globe.
Text marketing services is an eco-friendly way to communicate with the potential candidate. It helps the recruitment agencies to share instant messages about new vacancies, interview timings, eligibility and other information which will keep them updated. With automation and mass texting, SMS also saves money by keeping time and productivity at an ultra-efficient level. Sending bulk SMS reduces the per SMS cost which makes the SMS marketing tool is one of the most effective ways adopted by the agencies in today’s times.
Streamline recruitment process-
SMS marketing helps you to streamline your entire recruitment process as texting a candidate will to reduce unwanted outbound and inbound calls significantly. You can set up automated text message for standard job application questions. Further, you can also set customized messages for the candidates as it will filter out the unqualified applicants which help the agencies to target the potential candidate easily.
It saves your times so that you can focus on the core work and use the time to fill positions in an effective way.
SMS marketing is the need of the hour any businesses who wish to expand and grow to need the SMS services to attract the potential customer. So, if you are a recruitment agency you must use the bulk SMS services to cater to your customers and build long term relationships with them.
SMS marketing solutions has shown its wide importance in every sector be it event management, e-commerce, retail store, and much more. There is no restriction to SMS as it reaches and targets a mass audience and thereby can be of huge importance for Government agencies. Government agencies can use text services in various areas and can improve their public relations.
Here is a simple guide to SMS solution for government agencies and which are as follows –
End of long queues –
Everyone is aware of long waiting and queue at a government office for basic to a higher level of needs. The long queue is common for acquiring documents or for asking basic information as it is quite frustrating and annoying for people. But SMS marketing services can terminate this issue by providing all the basic details to documents on the phone itself. It can be provided in the form of pdf, or by providing the link as well as sending a normal text with all necessary details.
Improve public relations –
This is a major area where text solutions can work and provide fruitful results. There must be a system that promotes healthy relationships between public and government agencies as this is the inbuilt faith in their services. SMS are the best source to provide information – details, any confirmation, document requirements, and much more which will ease the work of both sides and can create a path for communication. This is the long term that boosts the relations between public and government agencies and people will prefer government services over others.
A better understanding of citizen –
Government agencies can begin with an easy poll or ask for any specific recommendations from the public side. It has various benefits at first it will agencies to know citizens better, their needs, requirements and along with this, it will help agencies to remove any loopholes in the system or work culture.
Awareness among the public –
The online sms campaigns are so common nowadays and people are making the best use of technology or the latest device. With SMS solutions agencies can run informative campaigns by giving in-depth information about policies, their rights, and much more. They can also inform the public about upcoming campaigns along with providing a link to campaigns. This will generate interest of citizens towards government agencies and they can also take active participation in eradicating any major issues.
Source of right information –
The society is flooded with false information or either has a lack of information and in any way, it will the overall system of our country. SMS solutions can take active participation in conveying the right information to the citizen to remove any misconception, false information, and negativity in the society. If the information is from the authorized and trusted government agencies then citizens will feel more confident about the government, their rights, and policies.
Easy pay and collections –
Government agencies can easily be benefitted by SMS marketing solutions by expecting timely payment by the public. SMS can be used as reminders about unpaid taxes, or last date, or any required payment. This will show a good response from the public side as they can pay their bills just by clicking and maximum payment issues can be eradicated.
Maintaining privacy and security to enjoy SMS solutions –
This is the major concern where government agencies have to work while using text marketing tools as a platform to reach people. Since government agencies carry crucial information of the public and their misuse is at the edge. Government agencies need to work on their internal system or channel for looking over these practices. As government agencies are wholly responsible for maintaining the privacy and security of the citizen so they need to very active to avoid any such issues. They can educate their employees about how to create text messages, how to convey correct information along with maintaining proper privacy. The government can tackle this issue and can enjoy the benefits of SMS solutions.
Here we have highlighted how SMS solution can help government agencies in removing their issues along with sharing healthy space with the citizen. The core areas like individual privacy and security must be worked upon to avoid any misuse of data. Before completely stepping into the SMS solution, the government agencies must work on their internal structure to generate effective results.
The changing technology has entirely changed the dynamics of capturing the attention of the consumer in recent times. Gone are the days when capturing a customer was a one time job, with more and more conscious consumer’s marketers have to modify their strategies from time to time to engage the customer with the brand. Thus, the companies need to come up with strategies that appeal to every stage of the customer life cycle which is called as customer lifecycle management
SMS marketing which helps the marketers to reach and target the potential customers by providing tailored content.
The various stages of the customer life cycle and how to use SMS marketing in targeting customers -
1. Reach -
The first phase is when the customer becomes aware of the product or service you are offering. This can happen through several online, offline mediums like television advertisements, online search, cold emails, bulk sms marketing etc.
SMS marketing is one of the most important tools used by marketers as long messages with more than 160 characters gain attention to the customer and has high chances of lead generation. By checking on the frequency of the messages, OTP, attaching files or short link within the SMS and creating customized SMS help the marketers to position their brand in the mind of the customers.
2. Acquisition -
Under the acquisition phase customers place the first order with the brand. This is the step of the initiation of sales and a crucial phase for sms marketing services. Under this step, marketers should interact with customers by regular reminders and alerts, new discounts season, account balance enquiry. The marketers can provide discount coupons with first purchase via SMS, personalized messages which will help in maintaining interaction with customers regularly. It will enhance the brand image of the company and long term profitability achieved from the customers.
3. Convert -
The convert phase is the third step of the customer relationship life cycle. This is the phase under which marketers have to upsell customers to increase their frequency and average order value. To convert the customer, marketers should Incentivize higher spend with bundle deals and offer priority shipping as a thank you along with timely reminders.
SMS marketing strategy will help in coordinating with customers with long term, marketers can bring up new strategies to plan and engage the customers such as sending information of the new product line, discounted deals for the regular customers which will influence the customers to purchase regularly.
4. Retain -
Retaining a customer is the biggest challenge faced by the marketers and with the huge competition, the marketers need to retain the customers who provide regular revenue to the company. The marketers can send timely service expiry reminders, renewal alerts, payment and repair reminders and other notifications on to the customer’s mobile phones, sending them birthday, feedback form etc.
After-sale services play a vital role in retaining a customer as it makes the customers feel happy about the brand. It is expensive for marketers to acquire new customers so companies should work on the strategies to retain the existing customers to ensure the long term profitability.
5. Loyalty -
This is the last phase at the customer life cycle in which the customer becomes your advocates. They not only purchase your brand but also promote your brand through social media or by spreading word of mouth. These are the customers no company wishes to lose.
The marketers have to develop promotional sms methods for such customers such as sending free product or services to build customer loyalty or asking them for feedback regarding the new product launched by the company. Marketers can capture customer feedback by sending mobile-optimized surveys via SMS or can send them referral codes through SMS which will engage them and will retain loyal customers in the business.
All you need to map out how to do sms marketing at every step of the customer life cycle which will help in enhancing conversion rates, lead generation and building a strong brand image.
Bulk SMS marketing is one of the commonly used marketing tools by the marketers as it helps in maintaining direct line to a customer, efficient communication pattern which leads to solid delivery and traceable performance for all steps in the customer’s journey.
Long code SMS –
Long code SMS is established to maintain communication at a personal level. This type of SMS is used to directly communicate to the consumer and elevate the importance of internal and external communication. This type of SMS marketing services allows the speed of 1 SMS/sec and they can possibly be blocked or filtered by cell carriers. The long code SMS promotes a one-to-one basis and thus an important part of businesses. It’s important for a business to know their customer choices and needs at their personal level and engage in understanding their customers well.
Shortcode SMS –
Shortcode SMS comes into the picture when we need to communicate the mass population and deliver any alert, emergency message, any changes, special offers, coupons, and much more. It offers the speed of 100SMS/second and is important for reminding customers about your products and services. It cannot be blocked or filtered by cell barriers so there is a high possibility of reaching mass and an easy way to engage with maximum customers.
What’s more beneficial?
Technology providers need to be equipped with both types of SMS code to run an efficient business. But to begin with, we can choose short code SMS as it is economical along with providing maximum reach. It helps to increase the reach of your work and thus highly benefit to pioneer to renowned technology providers. But it is always advisable to work in alignment with both Long code and short code text message solutions bring the best output.
Advantages of Shortcode SMS are underlined below –
Target Maximum audience – When we look through short code SMS then this can’t be ignored that it enables maximum reach and target maximum audience. Its main purpose is to promote the business by reaching maximum inbox and promoting them to look through the work. Further, it depends on the customer whether they would engage in your services or not but at least it begins with targeting the mass population.
Pocket friendly – The shortcode SMS is cost-effective and is highly used by technology providers. Its speed is approx. 100 SMS/second so it’s easy to regularly target customers. It is cost-effective, affordable, beneficial even for pioneer as they can invest in this by expecting good results. This short code SMS services requires less investment and targets the maximum audience.
Marketing and advertising messages – Short code SMS solutions is an effective medium to promote and advertise your services and products. Since its speed is 100SMS/second then obviously it could well marketize and explain customers about offers, advantages of services. We can text them about any new offer, sale, or seasonal sale to promote their engagement along with the prospering business. This little effort can turn back into producing a strong customer base along with enhancing the standards of business/services.
Emergency messages/alert – The shortcode SMS is best in case of emergency alerts as it directly reaches to maximum inbox. If the company is changing any of their policy, or any crucial alert and anything important that must be communicated to customers then short code SMS walks in and thus issue solved. In all these cases its importance can’t be denied because contacting individual customers isn’t possible and would be time-consuming. Technology providers often use software to perform this so all these messages are just a few steps away by giving commands to software or generating any automated message. This in fact helps customers to be updated by any changes and emergencies and make the necessary adjustment to avoid any rush. Its beneficial for both the customers and technology providers in eradicated any confusion and misconception and thus business runs smoothly.
Understanding customers better – The technology providers are always willing to know about customer experience as its best way to engage in them and understand their requirements effectively. The shortcode SMS can be helpful at this part by running various surveys, contests, and polls to understand the customers. These polls, surveys help technology providers to improve their services, work on their next strategy, marketing ideas, and overall enhance the standards of their services. This improves the market position of the technology providers and they could reach an edge in their business.
E-commerce is the new trend and among the highest-grossing sector in recent times. E-commerce has bridged the gap between companies, their products/services, and customers along with saving customer’s precious time. With E-commerce everything is just one click away and easy to reach. E-commerce has successfully tackled huge barriers to the market and raise the standard of the market itself. All this is the reason that e-commerce business has becomes today’s need and reaching great heights in the market.
SMS marketing solutions has added on to their worth by enabling the highest reach and functioning for their goodwill. The role and importance of SMS marketing can’t be denied due to various benefits and great impact. Here we are underlining the vital role of SMS in e-commerce customer acquisition and which are as follows –
Higher reach –
The great benefit of SMS marketing is that they have a much higher reach. As everyone uses mobile phones so there is no restriction on the type of devices so the reach multiplies itself. It can target various types of audience and approach them accordingly. The higher reach helps in acquiring customers along with improving customers’ experience and their response towards the e-commerce sector.
Understanding customers choice and needs –
Text solutions are the best source to understand customer’s choice and their needs. As with every message they are likely to take interest in a few of our products/services and will engage according to what suits them. This helps e-commerce companies in better exploring the choices and requirements of customers and thus engaging them accordingly. If they like your product/services they will engage automatically and hence it will help create a strong customer base.
Better decision making –
E-commerce companies are creating products/services according to customers. Text marketing plays a vital role in realizing their needs, requirements, choices, and thereby work accordingly. This helps companies in deciding their next products/ services or market launch. They can take better decisions which are good to go with the company as well as customers. It helps them to elevate their market positioning along with building a healthy position within the customers.
Feedback approach –
Feedback is the best approach to engage with customers as they feel like they’re heard and understood by the company. It helps them to elaborate on their expectation and choices so that company can work up to mark. It’s fruitful for the company as well as they understand their strong points and loopholes and can perform best in the market. The companies try to eradicate every loophole and are better every day. This enhances their market position and helps in the overall development of the company.
Dwelling from the inbox into customers' minds –
The text marketing services plays an efficient role in dwelling into the customer’s mind. It begins with simple text with the target of engaging the customers and with time your product/services dwell into customer’s minds. This enables customers to choose your services over anything and thus forms a strong customer base. It helps to build loyal long-term customers and helps in the growth of the company.
SMS marketing is a boon for a pioneer in e-commerce to highly established business as it is cost-effective along with showing effective results. The cost in customer acquisition is much lower than in any other type of marketing. A cost of single text is easily affordable by companies and it provides maximum reach and a strong customer base. The cost-effective aspect of SMS reseller services highlights its importance and therefore SMS is used as a medium to reach customers easily and effectively.
The importance of SMS in every sector is huge due to its enormous benefits. It provides every basic to high-level approach that a company needs and thus it is chosen by every marketer. The SMS is the best and easy way, to begin with along with targeting the maximum audience and thereby maximum output. It works on enriching customers’ experience and increases their response rate. It works for both the marketer and the customers and creates a healthy space between them. SMS solutions play a vital role in raising the market position of e-commerce companies and thus bring a healthy future to them.