Long code SMS –
Long code SMS is established to maintain communication at a personal level. This type of SMS is used to directly communicate to the consumer and elevate the importance of internal and external communication. This type of SMS marketing services allows the speed of 1 SMS/sec and they can possibly be blocked or filtered by cell carriers. The long code SMS promotes a one-to-one basis and thus an important part of businesses. It’s important for a business to know their customer choices and needs at their personal level and engage in understanding their customers well.
Shortcode SMS –
Shortcode SMS comes into the picture when we need to communicate the mass population and deliver any alert, emergency message, any changes, special offers, coupons, and much more. It offers the speed of 100SMS/second and is important for reminding customers about your products and services. It cannot be blocked or filtered by cell barriers so there is a high possibility of reaching mass and an easy way to engage with maximum customers.
What’s more beneficial?
Technology providers need to be equipped with both types of SMS code to run an efficient business. But to begin with, we can choose short code SMS as it is economical along with providing maximum reach. It helps to increase the reach of your work and thus highly benefit to pioneer to renowned technology providers. But it is always advisable to work in alignment with both Long code and short code text message solutions bring the best output.
Advantages of Shortcode SMS are underlined below –
Target Maximum audience – When we look through short code SMS then this can’t be ignored that it enables maximum reach and target maximum audience. Its main purpose is to promote the business by reaching maximum inbox and promoting them to look through the work. Further, it depends on the customer whether they would engage in your services or not but at least it begins with targeting the mass population.
Pocket friendly – The shortcode SMS is cost-effective and is highly used by technology providers. Its speed is approx. 100 SMS/second so it’s easy to regularly target customers. It is cost-effective, affordable, beneficial even for pioneer as they can invest in this by expecting good results. This short code SMS services requires less investment and targets the maximum audience.
Marketing and advertising messages – Short code SMS solutions is an effective medium to promote and advertise your services and products. Since its speed is 100SMS/second then obviously it could well marketize and explain customers about offers, advantages of services. We can text them about any new offer, sale, or seasonal sale to promote their engagement along with the prospering business. This little effort can turn back into producing a strong customer base along with enhancing the standards of business/services.
Emergency messages/alert – The shortcode SMS is best in case of emergency alerts as it directly reaches to maximum inbox. If the company is changing any of their policy, or any crucial alert and anything important that must be communicated to customers then short code SMS walks in and thus issue solved. In all these cases its importance can’t be denied because contacting individual customers isn’t possible and would be time-consuming. Technology providers often use software to perform this so all these messages are just a few steps away by giving commands to software or generating any automated message. This in fact helps customers to be updated by any changes and emergencies and make the necessary adjustment to avoid any rush. Its beneficial for both the customers and technology providers in eradicated any confusion and misconception and thus business runs smoothly.
Understanding customers better – The technology providers are always willing to know about customer experience as its best way to engage in them and understand their requirements effectively. The shortcode SMS can be helpful at this part by running various surveys, contests, and polls to understand the customers. These polls, surveys help technology providers to improve their services, work on their next strategy, marketing ideas, and overall enhance the standards of their services. This improves the market position of the technology providers and they could reach an edge in their business.