The retail industry has tremendously shifted in the past few decades. With the explosion of e-commerce, the customers have shifted their purchase pattern. Customers can easily buy products across stores while sitting at home. Thus, making it difficult for the traditional retail industry to cope with the changes and increase customer retention.
The traditional retail industry has come a long way in providing customer satisfaction as marketers know it’s easy for the customer to switch. Thus, marketers often try to woo the customers by communicating directly about the new offers, new product launch, and delivery updates all through SMS services.
It is one of the widely used marketing tools used in the retail industry because of the high conversion rates. The data says that 98% of the text messages are opened and responded to, which makes it the most preferable tool by the marketers around the globe.
Let's check the pros and cons of SMS marketing solutions in the retail sector-
Pros Of SMS Marketing-
High Conversion Rates-
SMS marketing has the highest number of conversion rates. It is sent directly to the customers and has the highest opening rates as compared to the emails. The sender can also promote new lines, a sale, a new store, a new website or any number of promotional ideas which will help the company to enhance the customer base. Companies can also customize the messages as per the particular customers making it a more effective text marketing strategy altogether.
It is a cost-effective marketing strategy as the per-customer cost of sending messages is almost negligible. It is cost-effective both to produce and also to distribute, as you can send one message to all of your customers at the touch of a button. The company only pays for the messages they send, with no contract and flexible options available to the customers. It enhances the return on investment of the company.
Text Messages are delivered in Real-Time-
Text messages are delivered in real-time you can easily keep your content fresh and relevant and customers can respond quickly. It reduces the overall operating cost of the company. Companies can send information related to tracking status, delivery payment options, new product line, payment reminders and the feedback can be ensured in real-time to the customer so that company can attract new customers and retain the existing ones.
Through text messages services, the company can easily optimize its performance to find the potential customer. So, marketers can easily come up with new strategies to attract those customers by providing them with new products, coupons and discounts on first purchase, easy delivery options so that they attract the customers. Customers can easily find out the customer who will give business to them in the long run.
Cons Of SMS Marketing-
Difficulty in Engaging people-
Sometimes it becomes difficult to engage people for the long run as a customer can easily opt-in and opt-out as per the convenience. Just sending messages doesn’t guarantee success as we can’t assume the customer will be reading the messages or not. Further, you can’t use the same content repeatedly as it will become boring and the customer may not turn up. You need to be very quirky with your messaging.
Limited Advertising Space-
SMS marketing provides limited advertising space and the company can’t convey everything in the short messages. You simply don’t have the space to be vague or go into detail and communications need to be kept very to the point. Sometimes it may become difficult to attract the customers with these limited characters provided in SMS services.
Your Audience is going to be Smaller-
In SMS marketing reseller your audience is going to be smaller so you need to grow your list. Also, there are high chances of people changing their phone number. You have to keep a track on that too. So, you would be reaching fewer people when compared to the traditional method of advertising.
Though SMS marketing has potential advantages it has a few limitations as well. As a business or a marketer, it is important to understand the problems associated with SMS marketing services so that companies can come up with new strategies to minimize the limitations and can achieve a return on investment and huge growth in the long run.
Advertising firms are known for their creativity and an attractive way of presenting work. It catches the audience’s attention in the way they think and work. They are very efficient in creating, planning, and handling ads and that’s why many companies and brands look forward to the advertisement. But unlike other businesses and product advertising firms also need branding and promoting for acquiring customers and reaching high in their market.
SMS campaigns are key to fulfill this purpose and highly effective in branding. SMS campaigns are important to reaching customers, show off your creativity, and get greater access to customers.
SMS campaigns help in the following ways in generating customers, which are as follows: -
Generating CTA messages –
CTA messages are the best way to engage customers in your business or services. You can generate messages like leave us a review and get a chance to win goodies, the deal is here you always crave for. This kind of message is exciting and forces customers to look into your work or services. And advertising firms can easily make it creative and eye-catching and can get attention from their audience. Even if they don’t need advertising yet your firms are promoting and gaining popularity. The rate to which people respond to SMS is much higher than any other kind of marketing.
Manages to explore audience needs –
SMS campaigns are an efficient way to know about your audience and get to know their choices, interests, needs, and requirements. The way they engage with your SMS will help to explore their taste and bring with you the best work. We can use polls, surveys to know a bit more about the audience, you can ask for their choices in general, their thoughts about advertisement as a way of promotion and much more. The basic idea is to know them, identify their taste, and work productively to meet their needs and choices.
Higher reach –
One of the biggest advantages of SMS campaigns is higher reach and maximum audience. With SMS we target maximum people and tell them about our work, service, and product. The maximum reach and maximum are the response. The response rate becomes high and the target of branding and promotion fulfills. After this, the interested one is your next target, and engage with them accordingly.
Personalized text messages –
Personalized text messages are an efficient way to communicate with their targeted customers and help to form a strong customer base. The targeted audience or interested one needs your special attention as they can be your potential leads or customers. Keep regular contact with them and know about their needs, requirements, or any potential events where your services are useful. This helps to generate a healthy relationship and it’s more likely that they will prefer your firm for their work and advertising branding. So, be in touch regularly so any of your potential customers won’t get missed out and emerge as a leading firm in the market.
Open-ended conversation –
A call is a good way to talk about improvements, changes required or anything but the response rate is less than SMS. Through SMS campaigns advertising firms and clients can communicate, suggest changes, and provide feedback. In case of any complaint or necessary changes, the client can communicate through SMS and can confirm a potential timing for discussion or meeting. SMS campaigns? Test messages basically ease the work, promote communication, and overall maintain a healthy and productive environment within the company and their clients. It helps to improve companies/firm work which will eventually grow their market value and position.
Add value to your messages –
Adding value to your messages is an efficient way to increase customer engagement. Don’t put a normal message explaining about your firm rather be creative as advertising firms are. You can target some offers according to customer behavior, make a special marketing list, add some goodies or coupons, and take some time from your customers so that they can know you. It’s always necessary that customers and the company maintain trust for smooth functioning and this engagement is working in that direction. It’s necessary, to begin with, this message as customers feel excited and encouraged to look forward to your work. Bring in something creative and get easy access to your customers.
How many times a day do you just check your phone in a day? SMS which has the highest frequency of getting noticed is considered as one of the most important marketing tools around the globe and an ideal channel to communicate with the customers.
SMS marketing has all that you need. With the highest number of opening rates, SMS has helped the school institutions to create open communication so that there is the free flow of information. It helps in collaborating with the teachers for day to day activities as well as parents and students. SMS marketing is magical as it is cost-effective and per SMS cost is almost negligible. Thus, SMS marketing is the favorite tool of marketers which provide huge advantages over any other medium.
SMS plays a different role for parents, students and teachers in the school or institutes. SMS provides one-stop solutions to varying needs. It keeps the database manageable with high response rates. SMS marketing has helped institutes to free flow of information from time to time.
SMS for Parents-
Parents teacher's meeting:
SMS will help parents in reminding about the parent’s teachers meeting, timely fee payment and to track the activities of their child at school. Most schools have acknowledged the importance of sending a reminder to the parents. As most of the parents are busy with their day to day errands it becomes difficult for them to remember everything. Sending out reminder SMS will help in creating a free flow of communication between school and parents.
SMS works its best in dealing with an emergency. When an emergency strikes the most convenient way to provide information is through SMS. Sending out email can be time-consuming, SMS can be sent to the students in real-time. Information such as sending out a weather report when a child is out with school, information about any delays, cancellation or closures can be provided to the parents and students so that they can prepare accordingly. SMS is a convenient way to communicate in such situations without creating panic.
SMS for Students-
Homework or exam reminders:
SMS will help the students in homework or exam reminders so that students can finish their work within deadlines. SMS can be used by schools/colleges to send reminders about registrations, assignment deadlines, submission dates, etc. They can also be used to inform students and parents about the meetings, fees, late fees reminder, etc. School/ college libraries can use the SMS service to inform the students about the due date of the books that they have borrowed or the new arrivals.
SMS can help students in providing counseling regarding career, new courses and the options they can choose or the art they can explore at the campus. Proper counseling can guide students in making better career choices which will benefit them in the long run. Various schools run soft skills training classes, grooming sessions for the students from time to time that will help in the overall growth and development of the students.
SMS for Teachers-
SMS will help the school or colleges to schedule staff meetings from time to time. The information can be furnished to the teachers regarding the time, place of the meeting. The information will be received within real-time and easy to maintain coordination among each other. SMS is often used to create a series of communication patterns internally. Information related to the course, timetables, and syllabus and about a particular student can be circulated to the teachers through SMS marketing. Thus, SMS is the right choice for the institutes to coordinate with the internal staff. Thus, SMS is a building block between school and teachers.
Through SMS it’s quite easy to communicate with the internal employees, staff and teachers. Educational institutions have hundreds of teaching, as well as non-teaching staff; find it difficult to send out any necessary circular or notification. Sending an SMS to circulate a notice saves time and efforts of the college or schools. SMS is the right choice as it saves time and is cost-effective for the college.
Thus, more and more educational institutes have understood the power of SMS marketing and will continue to provide services in the long run.
SMS Solution is a useful tool for every company, business, and service. It is the easiest and fastest way to communicate with maximum people. SMS Solutions is gaining high popularity due to its reach and the benefits it provides. SMS Solution is helping the company in maximum ways that help them to grow their market efficiently and effectively.
It is important to understand its significance and use it strategically to reach desired customers and be on the top in the market. It requires the right delivery and at the right timing and the results are satisfying to almost everyone. Of course, along with SMS Solutions, a company/business needs other strategies, plans as well but it is where we can begin our marketing. In case you have any doubts, we are presenting the ways on how to use SMS Solutions for event management.
The uses are as follows: -
The easiest way of communication –
The business requires big networking and communication with the audience. Because communication is key to know about customers’ interests, choices, and demands and help us to plan accordingly. SMS solutions are the easiest way of communicating the maximum audience and to increase our reach. Everyone uses mobile phones and they can reach us with just one click. This lessens the communication gap and opens up possibilities for the new market. This also provides a platform for customers to communicate with us and share their experiences, feedback, or any complaint. This will also help organizations/companies to improve on their work standards and grow in the market.
Promote event –
The event promotion is made easy with SMS solutions. We can promote our work, show off our event highlights and encourage them to choose us. We can put some eye-catching lines for our event promotion and attract our customers. We can add the link along with our promotion messages that will create a smooth path for engaging customers. The customer can look through your website or work, your big events, and your team easily. It is the best way to catch the audience along with event promotion.
Prior Notifications –
The events require a lot of effort, teamwork, and consistent hard work to make it a big success. But there are always chances of mistakes and all we can do is to reduce its percentage by working properly. Here SMS Solutions can play a role by popping notification at the guest or customer. These notifications may contain event ID, important details regarding events – time, venue, and much more to avoid any confusion. It is an effort to reduce any hassles at the last moments and work for the smooth conduct of the event. These notifications also allow us to communicate any last-minute changes, confirmation messages, inviting messages, and much more. We can also use notifications for event reminders, and post-event notification as a gesture to thank our customers. This will help in maintaining healthy relations with the customers and build a strong customer base. It enables the trust factor and there are maximum chances that your team can hold another event as well. So, keep on reminding them of you through notifications.
Reach your teammates easily –
SMS Solution isn’t restricted to a growing audience but also helpful within the organization. It helps the team to work in the same order by talking about requirements, informing any new changes in plans, and something else. It’s not possible to hold a meeting or talk on call every time so SMS solutions bridge this gap and also allow teammates to talk professionally and save their time. It can be used to communicate with a few specific people/teams without disturbing other people within the organization/business.
Show off your offers and discounts –
It is one of the strategies that every company uses to attract its customers. They offer some discounts and offers to their customers and encourage them to engage. We can also avail special offers for our strong customers or long-term customers to maintain a healthy relationship. It is an effective way to show the customer how much they are valuable to us and generate trust. SMS Solution is the easiest way of reaching maximum with offers, discounts, or coupons and cheering them to work with us and acknowledge us. This tactic is useful and along with SMS Solution, the reach also multiplies. So, targeting maximum people with offers is one of the best parts of SMS Solutions.
SMS marketing is one of the forms of marketing that will help to reach maximum customers, promote your products, services and generate leads and much more. But it isn’t restricted just to business models or industries rather it touches various disciples and sectors. It can be useful in the healthcare sector, automobile, educational sector, and much more.
It has multiple uses in various sectors and here we are exploring its uses in educational sectors. SMS marketing and services is a powerful communication method, reaching the right people and promoting. It can fully fit in the educational sector and its benefits can’t be denied.
Here we are showing seven benefits of the education sector from SMS marketing which are as follows:
Prior text messages for the parent-teacher meeting:
Parent-teacher meeting is a direct method of communicating with parents face to face. It helps in better understanding of the child along with knowing their regular behavior. This helps parents to be acquainted with their child’s progress, where they lack, and talk about any concerning issues with teachers. This helps parents to involve in their children’s lives and encourage them and support them for upliftment.
Direct communication with parents:
The SMS is the right way to be in constant touch with the parents and avoid any communication gap. Education sectors must maintain a good relationship with the parents so that they both can effectively play their role in a child’s growth and development. It can be used as a source for the parent to communicate any specific request, demands, or any situation concerning a student. It will help schools in rearing and nurturing a child in a specific way and support students in every way possible.
In case of any immediate or urgent notice, there are last-minute hassles that disturb the decorum of schools and education sectors. SMS marketing and text messages can help in avoiding these by sending urgent notice via text message to parents and students. A single text message with all necessary details can be sent to every student within no time. It also helps in avoiding any confusion or miscommunication and saves the time of the institute, students, and parents.
The SMS is the best way to put a reminder about the application form for admission, any exams, and others. Sometimes many students are left out because of delays in filling their application forms but regular reminders through text messages will reduce these instances. It can help parents-students to prepare with everything necessary so that there is no delay in the admission process or any exam process. It will help students to be comfortable with the process and chances for mistakes can be avoided.
Timely fees reminder:
The SMS service allows the educational sector to put timely reminders of fees to parents. The fees are important for the working of the educational sector so any delay will automatically affect the system itself. Text messages help to avoid any delay by reminding about fees payment, bus fees, or any other specific payment required. The chances of delays, situations of late fees, and others could be possibly avoided.
Homework (especially for kids):
The text messages can effectively be used for circulating homework, class notes, and others. This can be done in concern to kids who may have queries related to homework, notes. But circulating it by text messages will help parents in keeping a proper check on what their children are doing. Along with this, it serves as a point where parents and children come together, participate together, and hence grow together.
Reminder for any event:
There are various functions in the schools and education sector like sports meet, annual function, any marathon, quiz, art and craft, and much more. Some events welcome parents for their active participation with students and encourage them. Text services can play a major role in a reminder of these events so any student isn’t left out from any fun and learning. These events are also necessary for the overall development of the child as it provides space to improve interpersonal relationships, social skills, cooperation, and teamwork.
The auto industry is one of the largest industries and involves manufacturing, designing, retailing, and much more. The auto industry can make the best use of SMS services as they somehow direct the client, their interest, and their specific demands. SMS services can be very helpful in keeping a check on every client and thus maintaining a healthy relationship.
SMS services are one of the marketing tools which provide better access to customers, increase reach to them and others. The benefit associated with it makes it favorable for every sector and every industry. The auto industry can take advantage of its services in many possible ways.
6 benefits of SMS services in the auto industry are as follows:
This is an important feature of text marketing services as it allows an open-ended conversation between the client and the company. The client or customer can ask their queries through SMS service and can also put their suggestion. It helps the industry to reach the expectations of the customers and improve their services as a whole. It is necessary for the growth of the industry as they get a chance to work on their weak areas and keep a check on their work.
Schedule time for client visit–
In case the client has any specific complaints, or any defect in the automobiles and others then they can schedule a meeting for the same. But if clients have to make many efforts for these basic services then it would deploy the market value of the industry or company. In this case, SMS services are very helpful as the meeting can be scheduled beforehand through SMS by considering the most suitable time. The hassles of daily visits, long hours waiting and any other problem can get to an end and both buyer and seller can benefit through this.
Enable maximum reach–
There is no doubt in claiming that SMS services enable the company with a maximum reach of audience. A single SMS is sent to a high number of customers and users telling about services of the industry. Further, the message can be categorized based on the response from the audience. We can generate messages according to the specific interest of the client with the purpose to engage them with our services and work. With time it will help in forming a strong customer base.
Prior - notification about any car services and others–
SMS services can be the best use to generate notifications and pop ups in mobile phones. These notifications can be regarding regular car servicing, any paperwork left, any specific services available to clients, and much more. This helps customers to be updated about the company’s services, new services, and anything related to it. Along with this, the company can pop up notifications for free coupons, discount services, SMS marketing for a car dealership, and others. They can generate special discounts or services for their long-term basis clients to maintain a healthy relationship with them. The behavior of the company towards the client is an important factor in the growth and development of the company.
Affordable and reliable–
The SMS services provide all its services and benefits at an affordable cost. Hence, we can call it pocket friendly and reliable. It benefits companies by enabling maximum reach and sending the cost per SMS is low and the results are maximally positive. The SMS is reliable in conducting polls and surveys which will help them in understanding the needs and demands of the clients. The responses of polls and surveys can provide an understanding of client behavior and further strategies can be made accordingly.
New product launch–
SMS services is an easy way to provide information and market your new product launch to the customers. A new SMS strategy can be used to market your new product launch along with defining unique features. The SMS can ask customers to check it out, book a free ride, and others. The company can attract their customers in many possible ways and help them in getting familiar with your new products. It will help in generating new customers, and again get in touch with old customers and market your product in every possible way. This will attract customers to your product and increase their engagement with your products.
SMS campaign are the easiest and faster way to communicate with a mass population and client. It can be used as a medium to tell about your ideas and creativity along with getting the opinions of others. Advertising firms who are known for their creativity, amazing firms, and amazing way of influencing people, this SMS campaign will suit best for them. Because if there is no loose in work then we shouldn’t be reaching people. SMS marketing services have numerous benefits that allow firms and services to use it as their marketing tool. Hence it is chosen as the text message services for business as well as for beginners. It helps in the promotion and growth of business, firm, services throughout.
Why is SMS campaign a need for advertising firms? The following are a few reasons which specify it’s needed which are as follows: –
Reach maximum client–
The SMS campaign is the best way for reaching the maximum audience and communicating them at such a mass level. It’s easy to send a text and encourage clients to take interest in your work. This will help in enhancing customer engagement and thereby a path to divert more audience towards your work. Though it’s important to understand your target audience and working progressively in that direction can help in bringing positive output. This will help you in forming a strong customer base for your firm and make a way for its growth and development.
This text is a kind of creative and appealing text which forces the customers or audience to engage in your work and services. These text messages are made in a way to attract customers by asking them to check out our work, special offers for them, and much more. Creativity and appeal is something we can work upon to improve our client reach and engagement. It’s the best way, to begin with, an objective to become a center of attraction and engaging clients into your services.
Regular notifications and pop-ups–
Regular notifications and pop-ups are necessary to remind clients of our firm, our work, and much more. The notifications are a pre-check on the client and a way of informing them about new policies, discounts, offers, and other important information. You can add your website link or any specific link to attract customers to your work. This allows the customer to engage in your services and spend their time on your website and can through it according to their needs and interest.
Open for feedback–
It’s important to understand the queries of the client or their experience with us and much more. SMS campaigns play an important role in providing a platform for feedback. This feedback helps the firms to grow and improve in specific areas, work on their loopholes, and emerge as a more powerful advertising firm. The customer feedback is appreciated and any queries are solved, this all leads to a healthy environment with the clients. This built a positive attitude within the client towards your work and they feel more drawn towards your firm and services. Maintaining a business-customer relationship is a key for customer acquisition, a better market position, and overall growth and development of the firm or company.
Conduct quick surveys and polls–
The surveys and polls is a great medium to understand our client needs, expectations, and their areas of interest. The quick surveys and polls take less time and in return provide us with basic details about our target customers. We can categorize our messages according to individual clients’ needs and interests. Further, if they’re interested in our work, they will surely approach the firm.
Suggested Read: 7 Reasons to Choose SMS Marketing for Advertising Business
The best part of SMS campaign and SMS marketing services is that it suits your pocket. Its attitude of being pocket friendly along with such a high reach makes it preferable for business, firms, and others. As the cost per SMS is low and hence it is affordable and reliable. This allows even the new market player to use their money in this service of SMS providers and increase their reach and form contact with mass people. With time the business, company, firms grow and invest in further areas as well.
Text messages or short messaging service (SMS) messages are the messages that people send from their mobile phones. SMS marketing is quick, saves time and is easy to track and can customize messages for a particular customer. You can easily send last-minute confirmation, the recent availability of the room, changes in the prices, last minute offers which provide customers with a feeling of sense and belongingness with your company as it allows them to obtain the necessary information within time.
SMS marketing has the highest number of conversion rates and has become a popular e-marketing channel for companies around the globe. The personal nature of SMS marketing makes it a powerful tool to brand your product.
So, here are some pros of SMS marketing in the Hotel Industry-
SMS marketing provides an effective communication channel between the customer and the company. A company can easily communicate the latest offers, availability of the rooms, prices charged, and provide information about the last-minute confirmation. This helps the company by delivering the right message to the right group of people. Thus, it helps in lead generation and improves communication with your clients and potential clients.
High conversion rates-
SMS marketing provides high conversion rates as timely communication with the customers keeps them engaged with the brand in the long term. Through text messages, the company can easily optimize its performance as within the first four minutes 97 percent of text messages are read and there are chances that customers will click on a link in an SMS, compared to 5 per cent for an email or any other advertising medium.
The hotel industry can easily adopt these marketing tools to enhance their reach and to target potential customers.
SMS marketing is a highly cost-effective way to enhance the customer base in the hotel industry. Per customer, SMS cost is negligible as a company has to pay only the messages that are sent. So, SMS marketing is one of the most effective tools as it offers the highest return on investment. It is possible for you to adjust your campaign as per the requirements and can be modified easily in real-time to enhance the effectiveness.
Text Messages are delivered in Real-Time–
You need to keep your content fresh and relevant for the customers so that they can respond to it quickly. Companies can send information related to arrival timings, availability of the rooms, prices to be charged, messages related to the confirmation of the booking can be sent in real-time to the customers. The company can easily ensure feedback from the customer so that company can attract new customers and retain the existing ones.
The Cons of using SMS marketing in the hotel industry-
SMS marketing provides limited space for advertising as companies can’t send long messages in SMS and it should be short enough to get the best possible response. If the company wants to send long messages that should prefer email over SMS. So, through SMS we can’t send them long texts because of limited space so this can be seen as one of the limitations of SMS marketing.
You need to grow your list-
You need to grow your lists of mobile subscribers because sometimes customers frequently change the mobile numbers so it becomes difficult for the company to keep a track on the customers. So, bulk SMS marketing can only help if you have a long list of subscribers. You can easily grow your list by efficiently using strategies such as “Provide reference of your friend and win a cashback” such offers will help you to attract the potential customers and will add the subscriber’s list.
Difficulty in engaging people-
It’s difficult to engage customers with limited space which SMS marketing provides to the customers. Further, customers can easily opt-out as per the convenience and sometimes it becomes difficult to engage people with such short messages. You can’t use the content repeatedly as it will help in retaining the customer in the long run.
Hotel industry so far has been able to efficiently use the SMS marketing and will continue to grow in the near future as well. Thus, as marketers, you should come up with strategies which will help in combating the shortcomings of SMS marketing. SMS marketing is an effective tool that can help the business to grow in a limited period keeping the cost constraint.
E-commerce may command a large share of the current retail market which was earlier dominated by brick and motor companies. E-commerce has revolutionized the entire retail industry.
With a lot of products readily available to easy payment options E-commerce is the right choice for customers. E-commerce and SMS solutions goes hand in hand.
With SMS marketing solutions it has become easy for the E-commerce companies to understand the changing demand of customers, their values and their expectations such as easy delivery and return policies from the companies.
Whatever you are thinking SMS marketing is one of the effective choices of the marketers in recent times around the globe.
So, if you are a beginner then these are the few ways in which SMS marketing can help you cater to the customer’s needs-
With the highest number of conversion rates, SMS marketing continuously proves to be the best strategy to drive sales as compared to any other marketing mediums. These days’ people are usually on phones and with the rapid explosion of the technology, it has become easy for the companies to target the potential customers via SMS solutions.
With SMS marketing you can easily create a list of subscribers and send them discount coupons, referral codes which will keep the customers engaged with the brand.
It is easy to capture and engage the right customers which will bring business to the company and rescue from the people who have fewer purchase patterns. It brings out the potential leads for the business by analyzing the right customers so that the company can focus on the customers which will give them regular business.
Hence, it is considered as the best way to boost brand awareness, engaging the customers and driving more sales.
SMS marketing enhances the two-way communication between the company and the customers. Companies often provide customized SMS solutions to the customers such as feedback requests, which is quick and simple for customers and makes them feel more likely about the brand.
For businesses, a simple “How would you rate our product out of ten?” text message which allows your customers to give immediate and honest thoughts about how your business performed.
You can build trust with the customer and make them feel confident about the product they will be purchasing. Regular interaction with the customers will help the company to ensure proper feedback from the customers which will help the companies to upgrade their services from time to time.
Sending notifications and updates-
It has become flexible and easy for companies to send notifications and updates to customers from time to time. E-commerce firms can easily send updates about the new product line, festival season’s discounts, referral codes, and information about the delivery and shipment of the products as it enhances the customer engagement and brand image of the company.
Sending regular updates helps the customers to know what’s new the company is offering, often companies cater to the demand of the customers through sending them customized SMS solutions which helps them to understand the customers’ needs in a better way.
SMS marketing is one the cost-effective strategy used by the marketers as the cost of bulk SMS are negligible and the company pays for the messages sent. It’s a simple and flexible way to attract and retain the potential customers and cater to the ever-rising changing needs of the customer.
It is cost-effective both to produce and also to distribute, as you can send one message to all of your customers at the touch of a button. Further, it can easily be integrated with the other social media platforms and thus enhances the return on investment of the company.
You May Also Read this: Top 6 Advantages Of Using SMS Solutions For E-Commerce
Text messages are delivered in real-time-
SMS sent to the customers in real-time so that content is fresh and is relevant for the customers and updated from time to time.
Companies can send information related to tracking status, delivery payment options, new product line, payment reminders and the feedback can be ensured in real-time to the customer so that company can attract new customers and retain the existing ones.
Recipients can immediately read the message while it is being written, without waiting. Thus, it reduces the overall operating cost of the company.
The rapid digitalization and use of mobile phones has changed the way they used to coordinate with parents and students. With time schools have realized the benefits of SMS marketing and how it provides solutions to the schools in the long run. Further, SMS Marketing is a reliable and flexible way to communicate with students and their parents.
SMS Marketing which is one of the most effective marketing tools can help your business to grow within the negligible cost. It has 98% opening rates which are higher than any other marketing tool makes it the first choice of the marketers around the globe. It offers a comparatively higher ROI.
Let’s check out some benefits of SMS marketing-
SMS marketing is one of the cost-effective marketing tools used by marketers. It reduces cost as per SMS cost is almost negligible and the company pays for the SMS send. This has a direct influence on increasing productivity among the staff members responsible for such tasks. Schools use SMS marketing to communicate with parents about the cultural fests, timetable, timely fee reminder etc. which helps in reducing cost as messages can be sent to the larger audience at the same time.
It helps the schools to focus on their work competency which will be helpful in the growth of the school and will enhance the school’s reputation in the eyes of parents and students.
SMS marketing ensures proper communication as schools no longer have to wait for students to pass the information on to their parents. With a simple text message, this job gets done faster, more efficiently and with greater ease. Schools can easily send information related to parents teachers meetings, new student admission, exam reminders and event notification which ensures proper communication between the school and students. It also works on providing the last minute assistance. SMS marketing is a reliable and flexible tool which focuses on building long term relationships with the customers.
Faster Problem Solving-
Proper communication between parents and management enhances problem-solving skills. Schools address complaints and quickly and foster better decision making on the campus so that every student problem is tackled within the stipulated period.
By creating better communication between everyone involved, conflicts and misunderstandings can be resolved within time.
Faster problem solving will also ensure the trust of the parents towards the school and management and will enhance the reputation of the school among the parents. An effective problem-solving pattern will ensure the management to focus on the core competence which will help in the growth of the school in the long run.
Through SMS Marketing schools can update the parents about the latest seminars, events, cultural events, school trips and the activities happening in the school campus. This ensures that parents have a better understanding of their kid’s performance in the class.
The two way communication process ensures that parents don’t miss the important dates and deadlines because of their busy schedule and make time for the things that are important for the future of their child.
Schools send regular updates about their child performance, a notice of the parent’s teachers meetings so that they can be in touch with the parents. SMS marketing is a new way to attract new admission and to retain the existing ones on the campus.
You May Also Read: TRAI Regulations And DLT Registration
Speed and Flexibility-
SMS marketing provides flexible and reliable options for the school. They can send a huge number of messages at the same time which decreases the overall cost of the school. Benefits of SMS can easily be personalized and customized as per individual requirements which makes it a unique and most effective marketing tool around the globe.
It provides unique features as the school can easily interact with the students towards the understandability of a particular course, can conduct student satisfaction surveys; facilitate voting for campus elections and enable students to participate in contests via text message.
Benefits of SMS marketing is widely used in marketing tools as it provides unique features to the customers. With the highest number of opening rates as well as conversion rates, it has changed the entire dynamics of the education industry. So, if you are a school then it’s the right time to invest in the tool that has all advantages and will enhance growth.