Finding the right candidate is important for every company because employees are assets of the company. With the recent development in technology, it has become important for recruitment agencies to develop new ways in which they can attract the right talent. SMS marketing is one of the effective marketing tools that bridge the gap between the company and the recruitment agencies.
It has the highest conversion rates which make the SMS marketing a successful tool for communicating with B2B clients and internal administrative staff. Also, text marketing solutions is one of the most reliable and cost-effective ways for the agencies as HR can easily communicate with the candidates in an informed manner.
So, here are 6 reasons why SMS marketing services would be the right choice for the recruitment agencies-
Fill vacancies quicker-
As SMS marketing has high response rate which makes the bulk SMS marketing the right choice for every business today. SMS marketing helps the companies to fill the vacancies quicker as a comparison to any other form of marketing as it has 90% response rates which make it a reliable choice for the marketers. It will help to fill the vacancies ad you just need to simply send SMS to the people that already exists in your database or to create a pool of potential candidates.
Text messaging enables you to laser target potential candidate with different text messages. SMS is an efficient and simple means of communicating with clients, candidates, and staff and the people whom we are looking to hire. With a single text, communicate with all employees or candidates, and control just how often to reach out to specific contact groups while avoiding unnecessary repetition.
By delivering the right message to the right group of people, you can enhance the efficiency of the services you provide and improve communication the employees and potential candidates.
Regular communication enhances the candidate loyalty with the company and help in building long term relationships with the employees or the people who are external to the organizations. Regular updates about the new vacancies will help the agencies to attract the potential candidate, to fix the regular appointments and even to schedule an interview with the companies.
For the recruitment agencies, SMS marketing solutions can be a game-changer as it will help the agencies to attract the potential candidate for suitable positions in real-time and that too maintaining long term relationships with the company.
Improve the candidate experience-
SMS marketing improves the candidate experience by inform Job-Seekers about the new vacancies, their Application Status, informing them about the date and time of the interview, new positions etc. Candidates can easily get this information through SMS marketing services as it will save the time and energy of the candidate as well as the agencies.
With the highest number of conversion rates, SMS marketing has proved to be the best marketing strategy adopted by the business across the globe.
Text marketing services is an eco-friendly way to communicate with the potential candidate. It helps the recruitment agencies to share instant messages about new vacancies, interview timings, eligibility and other information which will keep them updated. With automation and mass texting, SMS also saves money by keeping time and productivity at an ultra-efficient level. Sending bulk SMS reduces the per SMS cost which makes the SMS marketing tool is one of the most effective ways adopted by the agencies in today’s times.
Streamline recruitment process-
SMS marketing helps you to streamline your entire recruitment process as texting a candidate will to reduce unwanted outbound and inbound calls significantly. You can set up automated text message for standard job application questions. Further, you can also set customized messages for the candidates as it will filter out the unqualified applicants which help the agencies to target the potential candidate easily.
It saves your times so that you can focus on the core work and use the time to fill positions in an effective way.
SMS marketing is the need of the hour any businesses who wish to expand and grow to need the SMS services to attract the potential customer. So, if you are a recruitment agency you must use the bulk SMS services to cater to your customers and build long term relationships with them.
SMS marketing not only helps the business to grow but also help education industry to coordinate with the students and parents due to its instant deliverability, high open and response rates, concise messaging, and general reliability.
With the students who are attached to their mobile phones, it helps the schools and colleges to interact with students and parents through one click. SMS marketing has changed the entire setup of the education industry. It is cost-effective and helping the institutions to achieve an incredible ROI.
Here are several ways you can benefit from SMS messaging service in the education sector -
Parents are extremely busy with their work and can forget about these meetings organized by the schools from time to time. With online SMS provider, we can send them timely reminders about the about upcoming parent-teacher, send out notices containing useful information such as about the date when their children’s grades will be issued, to remind them to sign permission forms for field trips, or even to inform them about upcoming holidays.
Regular SMS will help the parents to know about the performance of their child and is good for the development of the students.
Weather alerts and emergency alerts –
SMS marketing service can help the parents to know about the weather alert when a child is out with school on summer trips or any event organized by the school. With young children, it becomes important for schools to provide information to the parents in case of any emergency so that parents are not stressed out.
SMS reseller can alleviate this by notifying parents and students immediately of any delays, cancellations or closures, giving them plenty of time to make alternative arrangements.
New student admission-
Text message service provider can also help the schools and colleges for admission of the new students. It can send timely reminders about the timetable, course outlines or extracurricular programs.
It will save time as students will receive the required information on their phones so that they don’t miss any information about the campus.
It can also help the admissions office or accounts department to streamline enrollment by scheduling text reminders for tuition payments, class registration and exam fees whenever required without missing deadlines.
Bulk SMS marketing can be used by the schools to send to remind students about exam dates, location, preparation leave and time. And this is also a great way to inform students about last minutes changes in exam time table or location.
SMS gateway will ensure proper communication between school and students providing last-minute assistance to the parents as well as students. Also, SMS schools can help students in a particular subject and can organize doubt classes or by providing resources to the students.
SMS marketing can be used by schools to notify the students about the upcoming events such as sports to meet cultural meet and other volunteer activities organized on the school campus.
They can be used to tell parents to attend group meetings or private tutorials quickly and easily. Along with it SMS services can help parents to keep a check on the activities in the school and can provide feedback to the school and ensure maximum participation of their child.
Text messaging solutions for schools and universities can encourage student participation, and increase interaction among students. Through SMS services, institutions can conduct student satisfaction surveys; facilitate voting for campus elections and enable students to participate in contests via text message.
They can also take feedback about a new teacher and their understandability of the subject. Surveys enable school administrations to gather student feedback and respond appropriately based on the feedback. So, that institution can make necessary changes in the campus.
Bulk SMS gateway is a new way to attract new admission and to retain the existing ones. It is one of the cost-effective ways to keep in touch with students and parents.
So, if you are an institution or school you must not think next and start using the SMS marketing services to ensure the free flow of information from the school to students about anything and everything.
SMS marketing is used around the globe by all businesses and can also help the educational institution to be successful in the long run.
SMS marketing solutions has shown its wide importance in every sector be it event management, e-commerce, retail store, and much more. There is no restriction to SMS as it reaches and targets a mass audience and thereby can be of huge importance for Government agencies. Government agencies can use text services in various areas and can improve their public relations.
Here is a simple guide to SMS solution for government agencies and which are as follows –
End of long queues –
Everyone is aware of long waiting and queue at a government office for basic to a higher level of needs. The long queue is common for acquiring documents or for asking basic information as it is quite frustrating and annoying for people. But SMS marketing services can terminate this issue by providing all the basic details to documents on the phone itself. It can be provided in the form of pdf, or by providing the link as well as sending a normal text with all necessary details.
Improve public relations –
This is a major area where text solutions can work and provide fruitful results. There must be a system that promotes healthy relationships between public and government agencies as this is the inbuilt faith in their services. SMS are the best source to provide information – details, any confirmation, document requirements, and much more which will ease the work of both sides and can create a path for communication. This is the long term that boosts the relations between public and government agencies and people will prefer government services over others.
A better understanding of citizen –
Government agencies can begin with an easy poll or ask for any specific recommendations from the public side. It has various benefits at first it will agencies to know citizens better, their needs, requirements and along with this, it will help agencies to remove any loopholes in the system or work culture.
Awareness among the public –
The online sms campaigns are so common nowadays and people are making the best use of technology or the latest device. With SMS solutions agencies can run informative campaigns by giving in-depth information about policies, their rights, and much more. They can also inform the public about upcoming campaigns along with providing a link to campaigns. This will generate interest of citizens towards government agencies and they can also take active participation in eradicating any major issues.
Source of right information –
The society is flooded with false information or either has a lack of information and in any way, it will the overall system of our country. SMS solutions can take active participation in conveying the right information to the citizen to remove any misconception, false information, and negativity in the society. If the information is from the authorized and trusted government agencies then citizens will feel more confident about the government, their rights, and policies.
Easy pay and collections –
Government agencies can easily be benefitted by SMS marketing solutions by expecting timely payment by the public. SMS can be used as reminders about unpaid taxes, or last date, or any required payment. This will show a good response from the public side as they can pay their bills just by clicking and maximum payment issues can be eradicated.
Maintaining privacy and security to enjoy SMS solutions –
This is the major concern where government agencies have to work while using text marketing tools as a platform to reach people. Since government agencies carry crucial information of the public and their misuse is at the edge. Government agencies need to work on their internal system or channel for looking over these practices. As government agencies are wholly responsible for maintaining the privacy and security of the citizen so they need to very active to avoid any such issues. They can educate their employees about how to create text messages, how to convey correct information along with maintaining proper privacy. The government can tackle this issue and can enjoy the benefits of SMS solutions.
Here we have highlighted how SMS solution can help government agencies in removing their issues along with sharing healthy space with the citizen. The core areas like individual privacy and security must be worked upon to avoid any misuse of data. Before completely stepping into the SMS solution, the government agencies must work on their internal structure to generate effective results.
The automobile industry is the fastest growing industry in the world. With the rise in the personal disposable income of the people, there is an increase in the demand of the automobiles.
The Automobile industry and auto dealers are expected to increase the customer’s satisfaction and make sales and services more efficient which they can easily handle using SMS marketing service as one the best means to reach and fulfil the customer and client’s needs.
Along with the explosion of internet and mobile services it has changed the dynamics of how the automobile industry captures and target new and existing customers. SMS marketing has become one of the most effective marketing tools that help the business to grow and expand in the long run.
Here are some benefits of SMS marketing that will help in enhancing the performance of the automobile industry-
Details about their new launches
The company can easily provide the details about the new product launch, new features and upgraded versions of the car through SMS marketing. Text marketing service has the highest number of conversion rates as a comparison to any other marketing tool adopted by marketers in recent times. It enhances the user satisfaction and brand image of the company. SMS services can help auto dealers in generating leads, promotion of their brands with the exciting offers and provide them with after-sales services alerts.
Easy access to queries/complaints
SMS marketing helps the companies to access complains and query of the customers in no time and also sending reminders about the vehicle service, test drive dates etc. Customers can easily send their queries related to after-sale services, new product launch etc. Through SMS so that company can serve to its clients. The company can also share safety tips to the customers and how to drive safely in traffic jams, rain and to utilize the fuel efficiency which will help the customers as well as the company.tt
An efficient communication channel to the customers
SMS marketing is one of the most effective communication channels to customers. SMS alerts sent to customers to collect their vehicle on service completion, warranty expiration, special service camps, and events etc. which enhance the customer loyalty towards the brand. The company can also send birthday wishes, purchase anniversary and greetings to customers on festive seasons which will boost the sales during the festive season.
Message marketing services are cost-effective to reach your customers base as it not only target new customers but also engage the existing customers with the brand. Thus, it can help you to drive your conversion rates.
There are lots of events organized by the automobile industry such as auto expos, product launch events, etc. So, the company should invite its loyal customers to such events which will enhance the customer interaction with the company and also help in targeting new customers. If the company focuses on customer satisfaction then, customers will make business for you.
These events are a huge opportunity for the company to target new customers and spreading word of mouth about the brand. You can easily share the event details through SMS and can confirm their arrival through SMS as well. SMS marketing is one of the trending marketing tools used by the companies and SMS marketing has 98% conversion rates.
SMS or text messaging can be easily used to get customer feedback or online reviews about the company and the product a particular also. It will help you to make the strategic decision about the new product launch, penetration of the product and can come up with strategies to enhance the market share.
Feedback survey that will be helpful for the development of the company as a company can work on the weak areas and provides customer satisfaction. You can easily gain customer trust and loyalty about the brand.
The automobile is the fastest growing industry needs reliable branding and promotional services regularly. Text marketing works at its best from engaging the customers to capturing the target market. Not only is it one of the most effective marketing methods available, but our SMS services are cost-effective too. So, if you are a well-established business or a startup you must use SMS marketing in enhancing the customer retention ratio and brand visibility.
The changing technology has entirely changed the dynamics of capturing the attention of the consumer in recent times. Gone are the days when capturing a customer was a one time job, with more and more conscious consumer’s marketers have to modify their strategies from time to time to engage the customer with the brand. Thus, the companies need to come up with strategies that appeal to every stage of the customer life cycle which is called as customer lifecycle management
SMS marketing which helps the marketers to reach and target the potential customers by providing tailored content.
The various stages of the customer life cycle and how to use SMS marketing in targeting customers -
1. Reach -
The first phase is when the customer becomes aware of the product or service you are offering. This can happen through several online, offline mediums like television advertisements, online search, cold emails, bulk sms marketing etc.
SMS marketing is one of the most important tools used by marketers as long messages with more than 160 characters gain attention to the customer and has high chances of lead generation. By checking on the frequency of the messages, OTP, attaching files or short link within the SMS and creating customized SMS help the marketers to position their brand in the mind of the customers.
2. Acquisition -
Under the acquisition phase customers place the first order with the brand. This is the step of the initiation of sales and a crucial phase for sms marketing services. Under this step, marketers should interact with customers by regular reminders and alerts, new discounts season, account balance enquiry. The marketers can provide discount coupons with first purchase via SMS, personalized messages which will help in maintaining interaction with customers regularly. It will enhance the brand image of the company and long term profitability achieved from the customers.
3. Convert -
The convert phase is the third step of the customer relationship life cycle. This is the phase under which marketers have to upsell customers to increase their frequency and average order value. To convert the customer, marketers should Incentivize higher spend with bundle deals and offer priority shipping as a thank you along with timely reminders.
SMS marketing strategy will help in coordinating with customers with long term, marketers can bring up new strategies to plan and engage the customers such as sending information of the new product line, discounted deals for the regular customers which will influence the customers to purchase regularly.
4. Retain -
Retaining a customer is the biggest challenge faced by the marketers and with the huge competition, the marketers need to retain the customers who provide regular revenue to the company. The marketers can send timely service expiry reminders, renewal alerts, payment and repair reminders and other notifications on to the customer’s mobile phones, sending them birthday, feedback form etc.
After-sale services play a vital role in retaining a customer as it makes the customers feel happy about the brand. It is expensive for marketers to acquire new customers so companies should work on the strategies to retain the existing customers to ensure the long term profitability.
5. Loyalty -
This is the last phase at the customer life cycle in which the customer becomes your advocates. They not only purchase your brand but also promote your brand through social media or by spreading word of mouth. These are the customers no company wishes to lose.
The marketers have to develop promotional sms methods for such customers such as sending free product or services to build customer loyalty or asking them for feedback regarding the new product launched by the company. Marketers can capture customer feedback by sending mobile-optimized surveys via SMS or can send them referral codes through SMS which will engage them and will retain loyal customers in the business.
All you need to map out how to do sms marketing at every step of the customer life cycle which will help in enhancing conversion rates, lead generation and building a strong brand image.
Bulk SMS marketing is one of the commonly used marketing tools by the marketers as it helps in maintaining direct line to a customer, efficient communication pattern which leads to solid delivery and traceable performance for all steps in the customer’s journey.
E-commerce has a huge history as it just started with a basic idea of sale and purchase. With time it attracted many pioneer business personnel and service providers. The clear picture of e-commerce is reflected by elevating it with correct marketing strategies, investment, and business plans. With the evolution of digitalization, the e-commerce sector got the major breakthrough and emerged as the most profitable sector with maximum future growth, huge potential to generate employment, providing services at door and much more.
The modern trend is the online trend where each and everything is made available on smart devices. People are so used to online shopping that it’s easy for E-commerce industries to grow and excel in their work.
SMS marketing is one of the bases of the E-commerce sector which lays the foundation for engaging mass customers. The best SMS service provider can bring maximum engagement towards their company by keeping track of their potential customers. Today everyone is equipped with their phones and SMS marketing is a perfect way to capture their attention. Knowing about their choices, interest, requirements, and expectations from our product/service.
Advantages of using SMS Solutions –
Popping up the notification -
Popping the notification is an essential part of SMS marketing. This is a sincere way to keep your customers up to date about your recent services, products, and offers. Notifications are used to remind customers about your work, your services, offers, and much more. If the consumer is interested, they will look forward to it and engage more with your company/services. It keeps them reminding of your business and promote them to spend more time with your website and know about your company.
A quick way to reach people –
As messages can reach anyone with any mobile device so SMS marketing is effective in targeting a large audience. The maximum population carries mobile phones all day around them and their engagement with SMS is relatively high. It engages people and generates excitement to explore more about your services or products. Hence, bulk SMS marketing can reach maximum people, generate potential customers, and grow your business.
Increased sale –
The best part of SMS marketing services is that it engages the maximum customer and hence increases the checkout rate. We can go for automatic reminders so our customers will be updated by our recent offers, discount, any product, and much more. Frequent reminders help customers to keep in mind about your services and offer and thereby it increases check out rates. And with increased customers, the rate of sales increase benefiting the company raising their turn over. Along with this, it helps the company to raise its market standard and grow as a strong competitor in the market.
Customer Retention rate –
It’s important to keep your customers on track for creating loyal and long-term customers. SMS marketing is the best way to perform this as customers always know about your offers, latest trends, and your services and take more interest in your business. This way customer feels special as you made everything easy and available at their phones and as a result, they find more comfort with your company/service. With time and proper strategies along with making regular efforts, it can increase customer retention rates.
There is no doubt that the cost of text message marketing e-commerce is lower than any other medium of engagement. Even a pioneer can choose this medium rather than spending large money on any other method. The SMS marketing for e-commerce has helped to reach maximum people, generate potential customers, keep track of customer’s choices, needs, and suit our pockets. It is profitable from pioneer to renowned businesses.
Suggested Read – Does SMS Have a Role in E-Commerce Customer Acquisition?
Strengthen customer engagement –
SMS opens up the platform for two-way conversation as it provides options for customers to engage with you. These open-ended conversations build customer faith and interest in your services/company. It feels them that your business is more accessible and they are comfortable with your business, services, and product. It builds loyal customers and uplifts your market value. It’s necessary to keep in contact with your potential customers to avoid the risk of losing them or creating any negative impression. SMS for e-commerce has successfully strengthened customer engagement.
Bulk SMS services are one of the most effective marketing strategies in today’s times. The rise in mobile users and technology up-gradation has changed the marketing and promotional strategies adopted by the marketers in all the sectors. With the cut-throat competition, SMS marketing provides a sigh of relief to marketers and customers.
With 98% opening rates and high conversion rates, no other marketing channel has offered such an efficiency rate, making it a widely used marketing tool in the financial sector. It is a cost-effective and most convenient way to target potential customers.
Let’s see how the financial sector takes advantage of bulk SMS services in enhancing their revenue and customer base-
It attracts new customers -
Bulk SMS solutions have a wider reach and help the company in enhancing the customer base. Through bulk messages, they send information about the account opening process, Inform customers about special offers, let customers know about security concerns and services such as easy payment options, etc. The company aims in providing easy solutions to the customers through SMS services as it has the highest conversion rates and keeps the customer updated about regulations in the financial sector through SMS.
Sales lead generation -
Bulk SMS marketing is a simple way for any business to engage with its consumers. You can send out offers and opportunities and easily communicate with your target audience. It provides one-way interaction to the customers with the highest conversion rates. The opportunity of customizing your promotional message reaching people according to their likes and preferences becomes very easy with the right SMS Marketing plan. Thus, it helps the company to maximize its profits in long run.
Better communication -
SMS marketing provides better communication opportunities with customers. SMS notifications and promotions by banks and finance companies have made transactions easy for the customers. The company can easily send information related to Monthly installment reminders, SMS confirmation messages when you withdraw money from ATM, a new policy, opening a new account, market new products and services directly through SMS, and increase purchase rate.
Text marketing solutions is one of the most effective marketing tools used by marketers. It can easily target the numerous customers at the negligible cost. As such, this solution is not only more cost-effective but also offers a much higher Return on investment (ROI). So, even with a small budget, a start-up could reach thousands of potential customers quickly with little effort.
Thus, it is the right choice for any business that is looking to reach out the potential customers and don’t want to spend much initially. SMS marketing is a tried, tested tool used by marketers around the globe.
Enhances credibility -
It enhances the credibility and goodwill of the company such as banks, insurance, brokerage houses, etc. in the financial markets which helps them to attract potential investors. Clear communication ensures faith and confidence among people in the financial system of the country. Thus, companies are given a high credit rating by the agencies which help them to attract the potential customer and retain the existing ones.
Better decision making and control -
Bulk SMS also makes it easier for financial industries to make better decisions by ensuring proper feedback from the customers. It helps them to reach out to a large number of people and collect feedback. Not only better decision bulk SMS services also control fraudulent activities against their customers. By sending them a regular notification, easy ATM blocks services, easy click options so that the company can control cyber-crimes and frauds associated with the financial transactions at their end.
Bulk SMS solutions are widely used by marketers to attract and retain their customers across all industries. It is a cost-effective marketing tool with the highest number of conversion rates. Bulk messaging is a perfect platform to be used for organizing entertaining mobile marketing campaigns that can not only help you raise additional revenue but also make people remember your brand and stick to it. This is the reason why SMS delivery is one of the best solutions for businesses aiming to reach a specific audience, locally or globally.
So, it doesn’t matter whether your business is small or large SMS marketing will help to grow and enhance your customer base in the long run.