How many times a day do you just check your phone in a day? SMS which has the highest frequency of getting noticed is considered as one of the most important marketing tools around the globe and an ideal channel to communicate with the customers.
SMS marketing has all that you need. With the highest number of opening rates, SMS has helped the school institutions to create open communication so that there is the free flow of information. It helps in collaborating with the teachers for day to day activities as well as parents and students. SMS marketing is magical as it is cost-effective and per SMS cost is almost negligible. Thus, SMS marketing is the favorite tool of marketers which provide huge advantages over any other medium.
SMS plays a different role for parents, students and teachers in the school or institutes. SMS provides one-stop solutions to varying needs. It keeps the database manageable with high response rates. SMS marketing has helped institutes to free flow of information from time to time.
SMS for Parents-
Parents teacher's meeting:
SMS will help parents in reminding about the parent’s teachers meeting, timely fee payment and to track the activities of their child at school. Most schools have acknowledged the importance of sending a reminder to the parents. As most of the parents are busy with their day to day errands it becomes difficult for them to remember everything. Sending out reminder SMS will help in creating a free flow of communication between school and parents.
SMS works its best in dealing with an emergency. When an emergency strikes the most convenient way to provide information is through SMS. Sending out email can be time-consuming, SMS can be sent to the students in real-time. Information such as sending out a weather report when a child is out with school, information about any delays, cancellation or closures can be provided to the parents and students so that they can prepare accordingly. SMS is a convenient way to communicate in such situations without creating panic.
SMS for Students-
Homework or exam reminders:
SMS will help the students in homework or exam reminders so that students can finish their work within deadlines. SMS can be used by schools/colleges to send reminders about registrations, assignment deadlines, submission dates, etc. They can also be used to inform students and parents about the meetings, fees, late fees reminder, etc. School/ college libraries can use the SMS service to inform the students about the due date of the books that they have borrowed or the new arrivals.
SMS can help students in providing counseling regarding career, new courses and the options they can choose or the art they can explore at the campus. Proper counseling can guide students in making better career choices which will benefit them in the long run. Various schools run soft skills training classes, grooming sessions for the students from time to time that will help in the overall growth and development of the students.
SMS for Teachers-
SMS will help the school or colleges to schedule staff meetings from time to time. The information can be furnished to the teachers regarding the time, place of the meeting. The information will be received within real-time and easy to maintain coordination among each other. SMS is often used to create a series of communication patterns internally. Information related to the course, timetables, and syllabus and about a particular student can be circulated to the teachers through SMS marketing. Thus, SMS is the right choice for the institutes to coordinate with the internal staff. Thus, SMS is a building block between school and teachers.
Through SMS it’s quite easy to communicate with the internal employees, staff and teachers. Educational institutions have hundreds of teaching, as well as non-teaching staff; find it difficult to send out any necessary circular or notification. Sending an SMS to circulate a notice saves time and efforts of the college or schools. SMS is the right choice as it saves time and is cost-effective for the college.
Thus, more and more educational institutes have understood the power of SMS marketing and will continue to provide services in the long run.
SMS marketing is one of the forms of marketing that will help to reach maximum customers, promote your products, services and generate leads and much more. But it isn’t restricted just to business models or industries rather it touches various disciples and sectors. It can be useful in the healthcare sector, automobile, educational sector, and much more.
It has multiple uses in various sectors and here we are exploring its uses in educational sectors. SMS marketing and services is a powerful communication method, reaching the right people and promoting. It can fully fit in the educational sector and its benefits can’t be denied.
Here we are showing seven benefits of the education sector from SMS marketing which are as follows:
Prior text messages for the parent-teacher meeting:
Parent-teacher meeting is a direct method of communicating with parents face to face. It helps in better understanding of the child along with knowing their regular behavior. This helps parents to be acquainted with their child’s progress, where they lack, and talk about any concerning issues with teachers. This helps parents to involve in their children’s lives and encourage them and support them for upliftment.
Direct communication with parents:
The SMS is the right way to be in constant touch with the parents and avoid any communication gap. Education sectors must maintain a good relationship with the parents so that they both can effectively play their role in a child’s growth and development. It can be used as a source for the parent to communicate any specific request, demands, or any situation concerning a student. It will help schools in rearing and nurturing a child in a specific way and support students in every way possible.
In case of any immediate or urgent notice, there are last-minute hassles that disturb the decorum of schools and education sectors. SMS marketing and text messages can help in avoiding these by sending urgent notice via text message to parents and students. A single text message with all necessary details can be sent to every student within no time. It also helps in avoiding any confusion or miscommunication and saves the time of the institute, students, and parents.
The SMS is the best way to put a reminder about the application form for admission, any exams, and others. Sometimes many students are left out because of delays in filling their application forms but regular reminders through text messages will reduce these instances. It can help parents-students to prepare with everything necessary so that there is no delay in the admission process or any exam process. It will help students to be comfortable with the process and chances for mistakes can be avoided.
Timely fees reminder:
The SMS service allows the educational sector to put timely reminders of fees to parents. The fees are important for the working of the educational sector so any delay will automatically affect the system itself. Text messages help to avoid any delay by reminding about fees payment, bus fees, or any other specific payment required. The chances of delays, situations of late fees, and others could be possibly avoided.
Homework (especially for kids):
The text messages can effectively be used for circulating homework, class notes, and others. This can be done in concern to kids who may have queries related to homework, notes. But circulating it by text messages will help parents in keeping a proper check on what their children are doing. Along with this, it serves as a point where parents and children come together, participate together, and hence grow together.
Reminder for any event:
There are various functions in the schools and education sector like sports meet, annual function, any marathon, quiz, art and craft, and much more. Some events welcome parents for their active participation with students and encourage them. Text services can play a major role in a reminder of these events so any student isn’t left out from any fun and learning. These events are also necessary for the overall development of the child as it provides space to improve interpersonal relationships, social skills, cooperation, and teamwork.
SMS campaigns are the easiest and faster way to communicate with a mass population and client. It can be used as a medium to tell about your ideas and creativity along with getting the opinions of others. Advertising firms who are known for their creativity, amazing firms, and amazing way of influencing people, this SMS campaign will suit best for them. Because if there is no loose in work then we shouldn’t be reaching people. SMS marketing services have numerous benefits that allow firms and services to use it as their marketing tool. Hence it is chosen as the text message services for business as well as for beginners. It helps in the promotion and growth of business, firm, services throughout.
Why is SMS campaign a need for advertising firms? The following are a few reasons which specify it's needed which are as follows: -
Reach maximum client–
The SMS campaign is the best way for reaching the maximum audience and communicating them at such a mass level. It’s easy to send a text and encourage clients to take interest in your work. This will help in enhancing customer engagement and thereby a path to divert more audience towards your work. Though it’s important to understand your target audience and working progressively in that direction can help in bringing positive output. This will help you in forming a strong customer base for your firm and make a way for its growth and development.
This text is a kind of creative and appealing text which forces the customers or audience to engage in your work and services. These text messages are made in a way to attract customers by asking them to check out our work, special offers for them, and much more. Creativity and appeal is something we can work upon to improve our client reach and engagement. It’s the best way, to begin with, an objective to become a center of attraction and engaging clients into your services.
Regular notifications and pop-ups–
Regular notifications and pop-ups are necessary to remind clients of our firm, our work, and much more. The notifications are a pre-check on the client and a way of informing them about new policies, discounts, offers, and other important information. You can add your website link or any specific link to attract customers to your work. This allows the customer to engage in your services and spend their time on your website and can through it according to their needs and interest.
Open for feedback–
It’s important to understand the queries of the client or their experience with us and much more. SMS campaigns play an important role in providing a platform for feedback. This feedback helps the firms to grow and improve in specific areas, work on their loopholes, and emerge as a more powerful advertising firm. The customer feedback is appreciated and any queries are solved, this all leads to a healthy environment with the clients. This built a positive attitude within the client towards your work and they feel more drawn towards your firm and services. Maintaining a business-customer relationship is a key for customer acquisition, a better market position, and overall growth and development of the firm or company.
Conduct quick surveys and polls–
The surveys and polls is a great medium to understand our client needs, expectations, and their areas of interest. The quick surveys and polls take less time and in return provide us with basic details about our target customers. We can categorize our messages according to individual clients’ needs and interests. Further, if they’re interested in our work, they will surely approach the firm.
The best part of SMS campaign and SMS marketing services is that it suits your pocket. Its attitude of being pocket friendly along with such a high reach makes it preferable for business, firms, and others. As the cost per SMS is low and hence it is affordable and reliable. This allows even the new market player to use their money in this service of SMS providers and increase their reach and form contact with mass people. With time the business, company, firms grow and invest in further areas as well.
Text messages or short messaging service (SMS) messages are the messages that people send from their mobile phones. SMS marketing is quick, saves time and is easy to track and can customize messages for a particular customer. You can easily send last-minute confirmation, the recent availability of the room, changes in the prices, last minute offers which provide customers with a feeling of sense and belongingness with your company as it allows them to obtain the necessary information within time.
SMS marketing has the highest number of conversion rates and has become a popular e-marketing channel for companies around the globe. The personal nature of SMS marketing makes it a powerful tool to brand your product.
So, here are some pros of SMS marketing in the Hotel Industry-
SMS marketing provides an effective communication channel between the customer and the company. A company can easily communicate the latest offers, availability of the rooms, prices charged, and provide information about the last-minute confirmation. This helps the company by delivering the right message to the right group of people. Thus, it helps in lead generation and improves communication with your clients and potential clients.
High conversion rates-
SMS marketing provides high conversion rates as timely communication with the customers keeps them engaged with the brand in the long term. Through text messages, the company can easily optimize its performance as within the first four minutes 97 percent of text messages are read and there are chances that customers will click on a link in an SMS, compared to 5 per cent for an email or any other advertising medium.
The hotel industry can easily adopt these marketing tools to enhance their reach and to target potential customers.
SMS marketing is a highly cost-effective way to enhance the customer base in the hotel industry. Per customer, SMS cost is negligible as a company has to pay only the messages that are sent. So, SMS marketing is one of the most effective tools as it offers the highest return on investment. It is possible for you to adjust your campaign as per the requirements and can be modified easily in real-time to enhance the effectiveness.
Text Messages are delivered in Real-Time–
You need to keep your content fresh and relevant for the customers so that they can respond to it quickly. Companies can send information related to arrival timings, availability of the rooms, prices to be charged, messages related to the confirmation of the booking can be sent in real-time to the customers. The company can easily ensure feedback from the customer so that company can attract new customers and retain the existing ones.
The Cons of using SMS marketing in the hotel industry-
SMS marketing provides limited space for advertising as companies can’t send long messages in SMS and it should be short enough to get the best possible response. If the company wants to send long messages that should prefer email over SMS. So, through SMS we can’t send them long texts because of limited space so this can be seen as one of the limitations of SMS marketing.
You need to grow your list-
You need to grow your lists of mobile subscribers because sometimes customers frequently change the mobile numbers so it becomes difficult for the company to keep a track on the customers. So, bulk SMS marketing can only help if you have a long list of subscribers. You can easily grow your list by efficiently using strategies such as “Provide reference of your friend and win a cashback” such offers will help you to attract the potential customers and will add the subscriber’s list.
Difficulty in engaging people-
It’s difficult to engage customers with limited space which SMS marketing provides to the customers. Further, customers can easily opt-out as per the convenience and sometimes it becomes difficult to engage people with such short messages. You can’t use the content repeatedly as it will help in retaining the customer in the long run.
Hotel industry so far has been able to efficiently use the SMS marketing and will continue to grow in the near future as well. Thus, as marketers, you should come up with strategies which will help in combating the shortcomings of SMS marketing. SMS marketing is an effective tool that can help the business to grow in a limited period keeping the cost constraint.
SMS marketing not only helps the business to grow but also help education industry to coordinate with the students and parents due to its instant deliverability, high open and response rates, concise messaging, and general reliability.
With the students who are attached to their mobile phones, it helps the schools and colleges to interact with students and parents through one click. SMS marketing has changed the entire setup of the education industry. It is cost-effective and helping the institutions to achieve an incredible ROI.
Here are several ways you can benefit from SMS messaging service in the education sector -
Parents are extremely busy with their work and can forget about these meetings organized by the schools from time to time. With online SMS provider, we can send them timely reminders about the about upcoming parent-teacher, send out notices containing useful information such as about the date when their children’s grades will be issued, to remind them to sign permission forms for field trips, or even to inform them about upcoming holidays.
Regular SMS will help the parents to know about the performance of their child and is good for the development of the students.
Weather alerts and emergency alerts –
SMS marketing service can help the parents to know about the weather alert when a child is out with school on summer trips or any event organized by the school. With young children, it becomes important for schools to provide information to the parents in case of any emergency so that parents are not stressed out.
SMS reseller can alleviate this by notifying parents and students immediately of any delays, cancellations or closures, giving them plenty of time to make alternative arrangements.
New student admission-
Text message service provider can also help the schools and colleges for admission of the new students. It can send timely reminders about the timetable, course outlines or extracurricular programs.
It will save time as students will receive the required information on their phones so that they don’t miss any information about the campus.
It can also help the admissions office or accounts department to streamline enrollment by scheduling text reminders for tuition payments, class registration and exam fees whenever required without missing deadlines.
Bulk SMS marketing can be used by the schools to send to remind students about exam dates, location, preparation leave and time. And this is also a great way to inform students about last minutes changes in exam time table or location.
SMS gateway will ensure proper communication between school and students providing last-minute assistance to the parents as well as students. Also, SMS schools can help students in a particular subject and can organize doubt classes or by providing resources to the students.
SMS marketing can be used by schools to notify the students about the upcoming events such as sports to meet cultural meet and other volunteer activities organized on the school campus.
They can be used to tell parents to attend group meetings or private tutorials quickly and easily. Along with it SMS services can help parents to keep a check on the activities in the school and can provide feedback to the school and ensure maximum participation of their child.
Text messaging solutions for schools and universities can encourage student participation, and increase interaction among students. Through SMS services, institutions can conduct student satisfaction surveys; facilitate voting for campus elections and enable students to participate in contests via text message.
They can also take feedback about a new teacher and their understandability of the subject. Surveys enable school administrations to gather student feedback and respond appropriately based on the feedback. So, that institution can make necessary changes in the campus.
Bulk SMS gateway is a new way to attract new admission and to retain the existing ones. It is one of the cost-effective ways to keep in touch with students and parents.
So, if you are an institution or school you must not think next and start using the SMS marketing services to ensure the free flow of information from the school to students about anything and everything.
SMS marketing is used around the globe by all businesses and can also help the educational institution to be successful in the long run.
SMS marketing solutions has shown its wide importance in every sector be it event management, e-commerce, retail store, and much more. There is no restriction to SMS as it reaches and targets a mass audience and thereby can be of huge importance for Government agencies. Government agencies can use text services in various areas and can improve their public relations.
Here is a simple guide to SMS solution for government agencies and which are as follows –
End of long queues –
Everyone is aware of long waiting and queue at a government office for basic to a higher level of needs. The long queue is common for acquiring documents or for asking basic information as it is quite frustrating and annoying for people. But SMS marketing services can terminate this issue by providing all the basic details to documents on the phone itself. It can be provided in the form of pdf, or by providing the link as well as sending a normal text with all necessary details.
Improve public relations –
This is a major area where text solutions can work and provide fruitful results. There must be a system that promotes healthy relationships between public and government agencies as this is the inbuilt faith in their services. SMS are the best source to provide information – details, any confirmation, document requirements, and much more which will ease the work of both sides and can create a path for communication. This is the long term that boosts the relations between public and government agencies and people will prefer government services over others.
A better understanding of citizen –
Government agencies can begin with an easy poll or ask for any specific recommendations from the public side. It has various benefits at first it will agencies to know citizens better, their needs, requirements and along with this, it will help agencies to remove any loopholes in the system or work culture.
Awareness among the public –
The online sms campaigns are so common nowadays and people are making the best use of technology or the latest device. With SMS solutions agencies can run informative campaigns by giving in-depth information about policies, their rights, and much more. They can also inform the public about upcoming campaigns along with providing a link to campaigns. This will generate interest of citizens towards government agencies and they can also take active participation in eradicating any major issues.
Source of right information –
The society is flooded with false information or either has a lack of information and in any way, it will the overall system of our country. SMS solutions can take active participation in conveying the right information to the citizen to remove any misconception, false information, and negativity in the society. If the information is from the authorized and trusted government agencies then citizens will feel more confident about the government, their rights, and policies.
Easy pay and collections –
Government agencies can easily be benefitted by SMS marketing solutions by expecting timely payment by the public. SMS can be used as reminders about unpaid taxes, or last date, or any required payment. This will show a good response from the public side as they can pay their bills just by clicking and maximum payment issues can be eradicated.
Maintaining privacy and security to enjoy SMS solutions –
This is the major concern where government agencies have to work while using text marketing tools as a platform to reach people. Since government agencies carry crucial information of the public and their misuse is at the edge. Government agencies need to work on their internal system or channel for looking over these practices. As government agencies are wholly responsible for maintaining the privacy and security of the citizen so they need to very active to avoid any such issues. They can educate their employees about how to create text messages, how to convey correct information along with maintaining proper privacy. The government can tackle this issue and can enjoy the benefits of SMS solutions.
Here we have highlighted how SMS solution can help government agencies in removing their issues along with sharing healthy space with the citizen. The core areas like individual privacy and security must be worked upon to avoid any misuse of data. Before completely stepping into the SMS solution, the government agencies must work on their internal structure to generate effective results.