How many times a day do you just check your phone in a day? SMS which has the highest frequency of getting noticed is considered as one of the most important marketing tools around the globe and an ideal channel to communicate with the customers.
SMS marketing has all that you need. With the highest number of opening rates, SMS has helped the school institutions to create open communication so that there is the free flow of information. It helps in collaborating with the teachers for day to day activities as well as parents and students. SMS marketing is magical as it is cost-effective and per SMS cost is almost negligible. Thus, SMS marketing is the favorite tool of marketers which provide huge advantages over any other medium.
SMS plays a different role for parents, students and teachers in the school or institutes. SMS provides one-stop solutions to varying needs. It keeps the database manageable with high response rates. SMS marketing has helped institutes to free flow of information from time to time.
SMS for Parents-
Parents teacher's meeting:
SMS will help parents in reminding about the parent’s teachers meeting, timely fee payment and to track the activities of their child at school. Most schools have acknowledged the importance of sending a reminder to the parents. As most of the parents are busy with their day to day errands it becomes difficult for them to remember everything. Sending out reminder SMS will help in creating a free flow of communication between school and parents.
SMS works its best in dealing with an emergency. When an emergency strikes the most convenient way to provide information is through SMS. Sending out email can be time-consuming, SMS can be sent to the students in real-time. Information such as sending out a weather report when a child is out with school, information about any delays, cancellation or closures can be provided to the parents and students so that they can prepare accordingly. SMS is a convenient way to communicate in such situations without creating panic.
SMS for Students-
Homework or exam reminders:
SMS will help the students in homework or exam reminders so that students can finish their work within deadlines. SMS can be used by schools/colleges to send reminders about registrations, assignment deadlines, submission dates, etc. They can also be used to inform students and parents about the meetings, fees, late fees reminder, etc. School/ college libraries can use the SMS service to inform the students about the due date of the books that they have borrowed or the new arrivals.
SMS can help students in providing counseling regarding career, new courses and the options they can choose or the art they can explore at the campus. Proper counseling can guide students in making better career choices which will benefit them in the long run. Various schools run soft skills training classes, grooming sessions for the students from time to time that will help in the overall growth and development of the students.
SMS for Teachers-
SMS will help the school or colleges to schedule staff meetings from time to time. The information can be furnished to the teachers regarding the time, place of the meeting. The information will be received within real-time and easy to maintain coordination among each other. SMS is often used to create a series of communication patterns internally. Information related to the course, timetables, and syllabus and about a particular student can be circulated to the teachers through SMS marketing. Thus, SMS is the right choice for the institutes to coordinate with the internal staff. Thus, SMS is a building block between school and teachers.
Through SMS it’s quite easy to communicate with the internal employees, staff and teachers. Educational institutions have hundreds of teaching, as well as non-teaching staff; find it difficult to send out any necessary circular or notification. Sending an SMS to circulate a notice saves time and efforts of the college or schools. SMS is the right choice as it saves time and is cost-effective for the college.
Thus, more and more educational institutes have understood the power of SMS marketing and will continue to provide services in the long run.
SMS marketing is one of the forms of marketing that will help to reach maximum customers, promote your products, services and generate leads and much more. But it isn’t restricted just to business models or industries rather it touches various disciples and sectors. It can be useful in the healthcare sector, automobile, educational sector, and much more.
It has multiple uses in various sectors and here we are exploring its uses in educational sectors. SMS marketing and services is a powerful communication method, reaching the right people and promoting. It can fully fit in the educational sector and its benefits can’t be denied.
Here we are showing seven benefits of the education sector from SMS marketing which are as follows:
Prior text messages for the parent-teacher meeting:
Parent-teacher meeting is a direct method of communicating with parents face to face. It helps in better understanding of the child along with knowing their regular behavior. This helps parents to be acquainted with their child’s progress, where they lack, and talk about any concerning issues with teachers. This helps parents to involve in their children’s lives and encourage them and support them for upliftment.
Direct communication with parents:
The SMS is the right way to be in constant touch with the parents and avoid any communication gap. Education sectors must maintain a good relationship with the parents so that they both can effectively play their role in a child’s growth and development. It can be used as a source for the parent to communicate any specific request, demands, or any situation concerning a student. It will help schools in rearing and nurturing a child in a specific way and support students in every way possible.
In case of any immediate or urgent notice, there are last-minute hassles that disturb the decorum of schools and education sectors. SMS marketing and text messages can help in avoiding these by sending urgent notice via text message to parents and students. A single text message with all necessary details can be sent to every student within no time. It also helps in avoiding any confusion or miscommunication and saves the time of the institute, students, and parents.
The SMS is the best way to put a reminder about the application form for admission, any exams, and others. Sometimes many students are left out because of delays in filling their application forms but regular reminders through text messages will reduce these instances. It can help parents-students to prepare with everything necessary so that there is no delay in the admission process or any exam process. It will help students to be comfortable with the process and chances for mistakes can be avoided.
Timely fees reminder:
The SMS service allows the educational sector to put timely reminders of fees to parents. The fees are important for the working of the educational sector so any delay will automatically affect the system itself. Text messages help to avoid any delay by reminding about fees payment, bus fees, or any other specific payment required. The chances of delays, situations of late fees, and others could be possibly avoided.
Homework (especially for kids):
The text messages can effectively be used for circulating homework, class notes, and others. This can be done in concern to kids who may have queries related to homework, notes. But circulating it by text messages will help parents in keeping a proper check on what their children are doing. Along with this, it serves as a point where parents and children come together, participate together, and hence grow together.
Reminder for any event:
There are various functions in the schools and education sector like sports meet, annual function, any marathon, quiz, art and craft, and much more. Some events welcome parents for their active participation with students and encourage them. Text services can play a major role in a reminder of these events so any student isn’t left out from any fun and learning. These events are also necessary for the overall development of the child as it provides space to improve interpersonal relationships, social skills, cooperation, and teamwork.