The auto industry is one of the largest industries and involves manufacturing, designing, retailing, and much more. The auto industry can make the best use of SMS services as they somehow direct the client, their interest, and their specific demands. SMS services can be very helpful in keeping a check on every client and thus maintaining a healthy relationship.
SMS services are one of the marketing tools which provide better access to customers, increase reach to them and others. The benefit associated with it makes it favorable for every sector and every industry. The auto industry can take advantage of its services in many possible ways.
6 benefits of SMS services in the auto industry are as follows:
This is an important feature of text marketing services as it allows an open-ended conversation between the client and the company. The client or customer can ask their queries through SMS service and can also put their suggestion. It helps the industry to reach the expectations of the customers and improve their services as a whole. It is necessary for the growth of the industry as they get a chance to work on their weak areas and keep a check on their work.
Schedule time for client visit–
In case the client has any specific complaints, or any defect in the automobiles and others then they can schedule a meeting for the same. But if clients have to make many efforts for these basic services then it would deploy the market value of the industry or company. In this case, SMS services are very helpful as the meeting can be scheduled beforehand through SMS by considering the most suitable time. The hassles of daily visits, long hours waiting and any other problem can get to an end and both buyer and seller can benefit through this.
Enable maximum reach–
There is no doubt in claiming that SMS services enable the company with a maximum reach of audience. A single SMS is sent to a high number of customers and users telling about services of the industry. Further, the message can be categorized based on the response from the audience. We can generate messages according to the specific interest of the client with the purpose to engage them with our services and work. With time it will help in forming a strong customer base.
Prior - notification about any car services and others–
SMS services can be the best use to generate notifications and pop ups in mobile phones. These notifications can be regarding regular car servicing, any paperwork left, any specific services available to clients, and much more. This helps customers to be updated about the company’s services, new services, and anything related to it. Along with this, the company can pop up notifications for free coupons, discount services, SMS marketing for a car dealership, and others. They can generate special discounts or services for their long-term basis clients to maintain a healthy relationship with them. The behavior of the company towards the client is an important factor in the growth and development of the company.
Affordable and reliable–
The SMS services provide all its services and benefits at an affordable cost. Hence, we can call it pocket friendly and reliable. It benefits companies by enabling maximum reach and sending the cost per SMS is low and the results are maximally positive. The SMS is reliable in conducting polls and surveys which will help them in understanding the needs and demands of the clients. The responses of polls and surveys can provide an understanding of client behavior and further strategies can be made accordingly.
New product launch–
SMS services is an easy way to provide information and market your new product launch to the customers. A new SMS strategy can be used to market your new product launch along with defining unique features. The SMS can ask customers to check it out, book a free ride, and others. The company can attract their customers in many possible ways and help them in getting familiar with your new products. It will help in generating new customers, and again get in touch with old customers and market your product in every possible way. This will attract customers to your product and increase their engagement with your products.
How many emails do you receive in a day in which you are interested? The average open rate currently hovers around 20% of an email. Well, that not a bad number but how about reaching 98% opening rates through SMS marketing. It is on the boom because of the phone proliferation to advertise and market your brand. As a car dealership business owner you advantage of SMS marketing as it will help you to reach the potential customers within one click.
SMS marketing for car dealership business is a perfect way to communicate with its customers. With an SMS marketing strategy, your car dealership business can build a strong database of subscribers and increase customer loyalty.
Scheduling & Appointment Messages -
You can use SMS as a quick and friendly reminder for scheduling and appointment of the services. It will enhance customer loyalty towards the brand and the user experience.
For instance – Sending SMS for the regular vehicle check maintenance and repair, schedule appointments for the regular service as it will reduce the customer headache. It will also help in enhancing the non-sales related touchpoints between you and your customer.
Sales lead generation -
SMS gateway is the quickest way of generating leads from your existing customers. You can use text marketing service to enhance their customer base through their existing customers. Details about the new car launch, offering them a free test drive, taking up quick surveys about the brand will help in engaging the with the brand.
The company can offer a discount for upgrading their car models this will help them to target the existing the customer and company will be able to achieve the return on investment. Further, the cost will be minimized in acquiring the new customer as your existing customers are already doing business for your brand.
Don’t just sell, add value -
The company should not only focus on selling the product but to the added value to their brand or product, they are offering. Your customer should feel happy about the brand they are associated with.
You could set up an online SMS reseller club where members will receive road and regular driving safety tips. You could also send reminders to check oil levels or tyres pressure, Remember, SMS Marketing for business is not all about selling, your content must be valuable to your customer. Try building a long term relationship with the brand.
Instant Follow-Up -
The Company should be able to keep follow up from customers. Sending notification such as – “Your car is ready for collection, please call in at the service department reception to pick your keys” will provide clear communication to the customers and also providing them one point of contact.
Also Read – 4 Text Marketing Ideas Auto Dealers
You can also send payment reminders; maintenance reminders, the SMS provider should have a strong Call-to-Action asking the customer to CALL NOW and avail the services. It will help the customers to be more responsive, helping customer and company at the same time.
Two-way chats -
The company should be able to help the customers at any point as it help will enhance the experience of the customers. They will appreciate the convenience in the ability to chat in real-time with a service expert to try and solve their problem remotely.
Being in touch through mobile services will save the customer time and efforts which will help the company in long run.
This will build a long term relationship between the customer and the company. Helping the customers through regular SMS will not only make the customer happy but will enhance the revenue of the company. There will be more satisfied customers adding value to the brand.
The great advantage of text marketing has changed the entire dynamics of marketing. SMS marketing has the highest number of conversion rates and every car dealer business can take advantage of this.
With the people largely on their phones, it has become easy for the customers to avail the services to the potential customers through a click. The tips mentioned in the article can help the business to set up SMS marketing strategies to cater to the potential audience.