Text marketing is gaining high popularity in the times when the cell phone is your daily mate. Today cell phones are necessary as food and other basic requirements in every case, either to contact your loved ones, plan a last-minute surprise, notification that helps you to be on time, and much more. The benefits of mobile phones can’t be neglected and neither of text marketing.
Text marketing is beneficial to everyone from someone who is stepping into a new business or to any prominent business. This is an important factor that keeps text marketing as one of the important ways to reach people. The branding, engagement of customers, knowing about customers forms the base of text marketing and so for your business. Whatever you sell, promoting choosing text marketing is important and beneficial for the brand or company.
5 key reasons beauty brands need text marketing are as follows: -
Approach maximum customers –
When we say that this era has switched to mobile phones for every basic need that implies the maximum population carries mobile phones. It becomes easy to approach maximum customers at one go and can increase their engagement. It’s always necessary that your brand reaches maximum people and text marketing can fulfill it. You can also launch a different type of product, a different price range to target middle to high-income people. You can offer sachet so maximum people can try your beauty brand and choose your product.
Explore the taste of the audience –
When we step into any business, it’s necessary to explore your audience. It provides a better understanding of customers’ needs and their taste and you can make your market accordingly. This will help you to make better strategies to sustain in the market. Once you provide what customers need then you own the market and will play successfully as leading brands. Awareness is important to gain high market value so being aware of your customer choices, their expectations from beauty brands, and their needs must be noted. You can conduct the survey, polls through text marketing, and understand the needs and requirements of customers. You can pop up a notification when the company gets new stock in the market, launch any new product, or any special offers. It will also help in maintaining regular contact with customers and increase their engagement.
Receive feedback and improve –
There is a saying that customer is God in business and we must consider this always. To maintain this kind of healthy space it’s necessary to know customers’ feedback either negative or positive. It helps you plan better and take proper decisions to step for the next move. This open-ended conversation builds trust among customers and they prefer to choose your brand. It will help you to figure out your limitations and work in that direction to improve it. As improvement and consistent effort are key to success and in this case feedback becomes necessary. It creates a strong customer base and maintains a long term healthy relationship. Always listen to customer’s feedback and work progressively to improve, grow, and emerge at a high position in the market.
Easily explain about your brand –
Text marketing helps you to provide a 2 liner about your brand, its benefits, and others to customers to catch their attention. This will help the customer to know about your product and then they can explore according to their interest. You can add your website/page link for customers to explore and choose what they like. It will help you to target them and understand their choices and provide them with offers, products accordingly. It will increase customer engagement at your website and you will get an idea of interested people and thereby take your next move. You can also launch offers for a limited time and attract your customers.
This advantage of text marketing makes it suitable for beginners to renowned market brands. The cost per text is less and that’s why it’s easy and affordable to reach a maximum audience. It helps in cost-cutting with better branding and mass reach. It’s an effective way to communicate to your particular audience with very little cost invested on a particular customer. You can also go for customized messages for your regular and long-term customers to maintain your healthy relationship.
With the rapid explosion of the internet and the proliferation of the internet government agencies are constantly striving to better connect and serve the citizens. To meet the changing needs of the customer’s government agencies are constantly updating their services so that they can function effectively in the long run. In the flexible business environment, government agencies have understood the importance of SMS marketing and how they can efficiently use it to cater to the changing demand of the customers.
SMS marketing is one of the most effective marketing tools used by marketers as it enhances customer engagement. It is a cost-effective method and ensures the proper communication which helps the government agencies to maximize the reach and impact of this highly valuable SMS marketing opportunity.
Let’s check out a few text marketing ways for government services that will help them in grow and expand their operations-
SMS marketing is a one-stop solution to the ever-changing needs of the government. A government agency aims to send personalized messages to their customers through SMS marketing. For instance- Sending messages or information regarding the AADHAR up-gradation, PAN card details, driving license and regular updates with the RBI and SEBI and other government services can be sent through SMS in real-time.
SMS marketing provides a one-way communication channel between the public and government which helps in hassle-free communication. Personalized messages increase the feeling of belongingness and trust over the government services of the country.
Regular updates and notifications:
It’s easy and convenient to send regular updates and notifications to the employees as well as the general public. Information regarding the investment in the infrastructure projects, rail connectivity and different policies and strategies adopted can easily be communicated to the people through SMS marketing. It not only helps in ensuring proper communication with the public but also with the employees of the different services.
SMS services are often used by the government during the elections in the country. Parties often use SMS to advertise about their new agendas as well as communicating to the voters the required information for the Election Day. SMS marketing has the maximum reach and is considered as one of the cost-effective marketing tools in recent times.
Includes Call to action(CTA):
Don’t send SMS messages just to send SMS messages to make sure the text provides value to the receiver. Almost all text marketing messages should include a Call-to-Action (CTA). When it comes to SMS marketing, you don’t have much space to convince your audience to complete an action. The CTA must deliver a quick but irresistible suggestion on which you want your reader to follow up, and you want to eliminate as many barriers to that action as possible. For instance- Attaching the link of the required website, PDF, brochures will ensure that the person is taking the right steps which can be monitored.
A proper SMS will ensure effective results as a person will get the required information at the same time and will lead to proper two-way communication.
Improves public relations:
A proper executed SMS will provide a clear image to the public about the economy and initiatives taken by the government to boost economic growth. A transparent flow of information will enhance the trust among people and the government and improve public relations. Proper communication about the economy and free flow of information will attract foreign direct investment in the country.
It also helps the government to understand the expectation of the common people as the government only deals with the issues and problems associated with the public. The government only works to plan out strategies that will improve the functioning of the country.
Think about any sector, and you will find how SMS bridges the gap between the sender and receiver. SMS has changed the way marketers used to cater to the needs of the customer. SMS has provided one-stop solutions to the changing needs of the government as they have understood the dynamic business environment and how they constantly need to bring out the changes to provide better satisfaction to the people in the economy. SMS marketing can reach a larger audience at the same time with the limited cost as per SMS cost is negligible and ensures proper communication. So, if you are a government agency it’s the right time to upgrade your services to SMS one.
The importance of SMS in any field of work is undeniable as it is the best and easiest way to connect with your customers. Concerning the banking sector which deals with the public, involves policies, money transactions, and public relations.
The banking sector directly deals with a large customer base and here the idea of SMS marketing proves to be effective. The SMS creates a chain between the bank and its customer by regular updating about new policies, credit-card offers, or any new changes in the bank sector.
It covers a vast audience base and educating them with even a small change in the banking sector. Apart from this it enhances the reach and opens the path to a new customer by understanding their banking requirements, their financial planning, status, and future goals.
Here we are reflecting 7 uses of SMS in the banking sector, which are as follows –
Improve user experience –
The SMS is a basic path to reach to maximum customers because it targets a big audience and educate them about benefits, policies, and much more. It’s never been like the old days where you need to stay in a long queue to understand policies, any plans, or investments. The SMS has bridged this gap by providing all the basic information on your mobile phones by SMS. All this has improved user experience by providing all the necessary information on their mobile phones.
Target untapped audience –
The services of SMS is available for any model of phones so this enables the bank to target from lower-income group to high-income groups. And according to their needs educate them about the benefits of banking, available loans, credit card offers, and much more. SMS is the easiest way to reach an untapped audience and provide them with new financial planning, ideas, and effective policies for them.
Text notifications and alerts –
Text notifications and alerts are an effective reminder about any cash deposit, transaction from the account, changes in bank policies, and much more. It helps an individual to be updated with their account status and another new policy, offering by banks. Popping up notification is a good way to keep in touch with customers and their requirements.
Enhance customer engagement –
Be it any sector or any work area it’s important to check properly on our customers. It’s essential to remind customers of our services and as well as understanding their requirements. Keeping a regular check by updating them, putting notification and others enforce customers to look through your work and your services. The text marketing services is the easiest way to reach maximum people by regularly updating them, offering various plans which eventually increase customer engagement.
Opens platform for two-way communication –
This is the best part of SMS as it emphasizes on two-way communication. Through SMS it’s easy to reach the service provider, consulting bank regarding any queries, and much more. Any individual can reach the bank through SMS and can easily look through other essential details. It’s very important to boost two-way communication to build a healthy environment in the banking sector.
Mobile banking –
The small text contains a variety of information regarding our finances, payments, credit card dues, and much more. This SMS services has brought banking to our hands by simply clicking the link, check your details, and complete your payment due, any transaction, and much more.
This has made banking easy and with comfort at your place. It opens up the easiest path of mobile banking by providing basic to the finest details and making your banking experience easy and comfortable.
Establish trust and authentication –
Authentication is important to build customer’s trust. SMS fulfills this purpose by regularly updating the bank services, available loans, and others. Regular SMS services, update to the customer along with open-ended conversations build trust within the customers for your services. It also proves your authentication as the bank is in its reach through an SMS.
These underline benefits prove the importance of SMS in the banking sector. It bridges the gap between users and the baking sector by reaching them through SMS. This enables the customer to trust banks with their money, financial planning, and much more. Therefore, SMS has raised banking standards along with a better customer base.
The changing technology has entirely changed the dynamics of capturing the attention of the consumer in recent times. Gone are the days when capturing a customer was a one time job, with more and more conscious consumer’s marketers have to modify their strategies from time to time to engage the customer with the brand. Thus, the companies need to come up with strategies that appeal to every stage of the customer life cycle which is called as customer lifecycle management
SMS marketing which helps the marketers to reach and target the potential customers by providing tailored content.
The various stages of the customer life cycle and how to use SMS marketing in targeting customers -
1. Reach -
The first phase is when the customer becomes aware of the product or service you are offering. This can happen through several online, offline mediums like television advertisements, online search, cold emails, bulk sms marketing etc.
SMS marketing is one of the most important tools used by marketers as long messages with more than 160 characters gain attention to the customer and has high chances of lead generation. By checking on the frequency of the messages, OTP, attaching files or short link within the SMS and creating customized SMS help the marketers to position their brand in the mind of the customers.
2. Acquisition -
Under the acquisition phase customers place the first order with the brand. This is the step of the initiation of sales and a crucial phase for sms marketing services. Under this step, marketers should interact with customers by regular reminders and alerts, new discounts season, account balance enquiry. The marketers can provide discount coupons with first purchase via SMS, personalized messages which will help in maintaining interaction with customers regularly. It will enhance the brand image of the company and long term profitability achieved from the customers.
3. Convert -
The convert phase is the third step of the customer relationship life cycle. This is the phase under which marketers have to upsell customers to increase their frequency and average order value. To convert the customer, marketers should Incentivize higher spend with bundle deals and offer priority shipping as a thank you along with timely reminders.
SMS marketing strategy will help in coordinating with customers with long term, marketers can bring up new strategies to plan and engage the customers such as sending information of the new product line, discounted deals for the regular customers which will influence the customers to purchase regularly.
4. Retain -
Retaining a customer is the biggest challenge faced by the marketers and with the huge competition, the marketers need to retain the customers who provide regular revenue to the company. The marketers can send timely service expiry reminders, renewal alerts, payment and repair reminders and other notifications on to the customer’s mobile phones, sending them birthday, feedback form etc.
After-sale services play a vital role in retaining a customer as it makes the customers feel happy about the brand. It is expensive for marketers to acquire new customers so companies should work on the strategies to retain the existing customers to ensure the long term profitability.
5. Loyalty -
This is the last phase at the customer life cycle in which the customer becomes your advocates. They not only purchase your brand but also promote your brand through social media or by spreading word of mouth. These are the customers no company wishes to lose.
The marketers have to develop promotional sms methods for such customers such as sending free product or services to build customer loyalty or asking them for feedback regarding the new product launched by the company. Marketers can capture customer feedback by sending mobile-optimized surveys via SMS or can send them referral codes through SMS which will engage them and will retain loyal customers in the business.
All you need to map out how to do sms marketing at every step of the customer life cycle which will help in enhancing conversion rates, lead generation and building a strong brand image.
Bulk SMS marketing is one of the commonly used marketing tools by the marketers as it helps in maintaining direct line to a customer, efficient communication pattern which leads to solid delivery and traceable performance for all steps in the customer’s journey.