How many emails do you receive in a day in which you are interested? The average open rate currently hovers around 20% of an email. Well, that not a bad number but how about reaching 98% opening rates through SMS marketing. It is on the boom because of the phone proliferation to advertise and market your brand. As a car dealership business owner you advantage of SMS marketing as it will help you to reach the potential customers within one click.
SMS marketing for car dealership business is a perfect way to communicate with its customers. With an SMS marketing strategy, your car dealership business can build a strong database of subscribers and increase customer loyalty.
Scheduling & Appointment Messages -
You can use SMS as a quick and friendly reminder for scheduling and appointment of the services. It will enhance customer loyalty towards the brand and the user experience.
For instance – Sending SMS for the regular vehicle check maintenance and repair, schedule appointments for the regular service as it will reduce the customer headache. It will also help in enhancing the non-sales related touchpoints between you and your customer.
Sales lead generation -
SMS gateway is the quickest way of generating leads from your existing customers. You can use text marketing service to enhance their customer base through their existing customers. Details about the new car launch, offering them a free test drive, taking up quick surveys about the brand will help in engaging the with the brand.
The company can offer a discount for upgrading their car models this will help them to target the existing the customer and company will be able to achieve the return on investment. Further, the cost will be minimized in acquiring the new customer as your existing customers are already doing business for your brand.
Don’t just sell, add value -
The company should not only focus on selling the product but to the added value to their brand or product, they are offering. Your customer should feel happy about the brand they are associated with.
You could set up an online SMS reseller club where members will receive road and regular driving safety tips. You could also send reminders to check oil levels or tyres pressure, Remember, SMS Marketing for business is not all about selling, your content must be valuable to your customer. Try building a long term relationship with the brand.
Instant Follow-Up -
The Company should be able to keep follow up from customers. Sending notification such as – “Your car is ready for collection, please call in at the service department reception to pick your keys” will provide clear communication to the customers and also providing them one point of contact.
Also Read – 4 Text Marketing Ideas Auto Dealers
You can also send payment reminders; maintenance reminders, the SMS provider should have a strong Call-to-Action asking the customer to CALL NOW and avail the services. It will help the customers to be more responsive, helping customer and company at the same time.
Two-way chats -
The company should be able to help the customers at any point as it help will enhance the experience of the customers. They will appreciate the convenience in the ability to chat in real-time with a service expert to try and solve their problem remotely.
Being in touch through mobile services will save the customer time and efforts which will help the company in long run.
This will build a long term relationship between the customer and the company. Helping the customers through regular SMS will not only make the customer happy but will enhance the revenue of the company. There will be more satisfied customers adding value to the brand.
The great advantage of text marketing has changed the entire dynamics of marketing. SMS marketing has the highest number of conversion rates and every car dealer business can take advantage of this.
With the people largely on their phones, it has become easy for the customers to avail the services to the potential customers through a click. The tips mentioned in the article can help the business to set up SMS marketing strategies to cater to the potential audience.
The importance of SMS in any field of work is undeniable as it is the best and easiest way to connect with your customers. Concerning the banking sector which deals with the public, involves policies, money transactions, and public relations.
The banking sector directly deals with a large customer base and here the idea of SMS marketing proves to be effective. The SMS creates a chain between the bank and its customer by regular updating about new policies, credit-card offers, or any new changes in the bank sector.
It covers a vast audience base and educating them with even a small change in the banking sector. Apart from this it enhances the reach and opens the path to a new customer by understanding their banking requirements, their financial planning, status, and future goals.
Here we are reflecting 7 uses of SMS in the banking sector, which are as follows –
Improve user experience –
The SMS is a basic path to reach to maximum customers because it targets a big audience and educate them about benefits, policies, and much more. It’s never been like the old days where you need to stay in a long queue to understand policies, any plans, or investments. The SMS has bridged this gap by providing all the basic information on your mobile phones by SMS. All this has improved user experience by providing all the necessary information on their mobile phones.
Target untapped audience –
The services of SMS is available for any model of phones so this enables the bank to target from lower-income group to high-income groups. And according to their needs educate them about the benefits of banking, available loans, credit card offers, and much more. SMS is the easiest way to reach an untapped audience and provide them with new financial planning, ideas, and effective policies for them.
Text notifications and alerts –
Text notifications and alerts are an effective reminder about any cash deposit, transaction from the account, changes in bank policies, and much more. It helps an individual to be updated with their account status and another new policy, offering by banks. Popping up notification is a good way to keep in touch with customers and their requirements.
Enhance customer engagement –
Be it any sector or any work area it’s important to check properly on our customers. It’s essential to remind customers of our services and as well as understanding their requirements. Keeping a regular check by updating them, putting notification and others enforce customers to look through your work and your services. The text marketing services is the easiest way to reach maximum people by regularly updating them, offering various plans which eventually increase customer engagement.
Opens platform for two-way communication –
This is the best part of SMS as it emphasizes on two-way communication. Through SMS it’s easy to reach the service provider, consulting bank regarding any queries, and much more. Any individual can reach the bank through SMS and can easily look through other essential details. It’s very important to boost two-way communication to build a healthy environment in the banking sector.
Mobile banking –
The small text contains a variety of information regarding our finances, payments, credit card dues, and much more. This SMS services has brought banking to our hands by simply clicking the link, check your details, and complete your payment due, any transaction, and much more.
This has made banking easy and with comfort at your place. It opens up the easiest path of mobile banking by providing basic to the finest details and making your banking experience easy and comfortable.
Establish trust and authentication –
Authentication is important to build customer’s trust. SMS fulfills this purpose by regularly updating the bank services, available loans, and others. Regular SMS services, update to the customer along with open-ended conversations build trust within the customers for your services. It also proves your authentication as the bank is in its reach through an SMS.
These underline benefits prove the importance of SMS in the banking sector. It bridges the gap between users and the baking sector by reaching them through SMS. This enables the customer to trust banks with their money, financial planning, and much more. Therefore, SMS has raised banking standards along with a better customer base.