Ever wondered we are almost dependent on our mobile phones for almost everything. The statistics show that an individual spends more than four hours a day on mobile phones which makes the marketers give a thought about mobile sms marketing as it is a best possible way to reach the larger audience within a limited time.
It is estimated that almost 98% of the text messages are read within three minutes of being sent and have the highest conversion rates which makes it one of the effective marketing strategies for businesses around the globe. Businesses from almost every vertical have recognized the value of SMS in communicating to consumers – and healthcare is no exception.
So, let’s check out a few SMS marketing ideas for Healthcare services that will help in growing and expanding in the long run
SMS marketing helps in better communication with the doctor and patients as it will save time for patients as well as doctors. A major benefit of SMS messaging in healthcare is the ability to make, confirm, or cancel appointments. Patients all over the world are now being sent reminder text messages before their upcoming appointments about their arrival timings and dates. These text messages have the option of replying to confirm or cancel your existing appointment. SMS provides a platform which ensures proper communication without any barriers as it is a cost-effective method used in the healthcare industry.
With the explosion of the internet, it has become easier for the patients to book appointments even in emergencies which are one of the major advantages of SMS marketing provider to the patients and hospitals.
SMS marketing also helps in sending regular notifications and reminders about the appointments, medicines, notifying about the regular checkups and providing the patients’ health report after the tests. Continuous reminders will help the patients to understand the status of the health regularly. Hospitals can attach a link to the patient’s online portal where they can easily check the regular status of health and descriptive reports. SMS has changed the healthcare industry by providing services on the fingertips that have become easy and accessible to everyone. For instance- Through SMS hospitals can even confirm the bed availability as it will save them time and efforts of patient and hospital staff and the patients can get the needful care without any delay.
News and alerts-
SMS can also help the hospitals in ensuring proper communication with the patients regularly. For instance- In Covid hospitals can send information about the ways to enhance the immune system and the important measures to be adopted by the individuals to protect themselves. Such regular information can easily be sent through SMS as it is cheap and can target a large number of people at the same time. Hospitals can also send information about the new services i.e. mental health therapy, physical therapy as it will help your existing patients about the new services.
SMS can help the patients to know the updates about the healthcare industry such as changes in government regulations, innovations can easily be updated through SMS.
Communication with staff-
Not only patients SMS helps in communication with the internal staff of the hospitals. SMS hospitals can easily notify the staff about the night duty, regular staff meetings, the appointment of the new doctors, level of medicines in the stocks and the day to day updates required by the hospital staff for the effective functioning.
SMS helps in managing the internal communication and activity with instant SMS notifications which indeed helps in cost-saving and reaching out the entire staff at the same time. Effective communication will reduce the chances of conflict and miscommunication among the staff members. It also ensures the chain of command i.e. who has to report whom which reduces the communication barriers.
You May Also Read : How to use SMS service for Healthcare Providers?
Your SMS must have Called to action as it acts as guidelines that will help people to know the desired actions need to be taken after reading this message. For instance- If you’re adding an appointment reminder, add a shortened link for rescheduling. It will save the time of the hospital as well as patients. Further, attaching links of the weekly reports, proper information about the medication will ensure that the patients have required information they need. Thus, SMS helps the healthcare business to coordinate with the patients regularly.
SMS marketing not only helps the business to grow but also help education industry to coordinate with the students and parents due to its instant deliverability, high open and response rates, concise messaging, and general reliability.
With the students who are attached to their mobile phones, it helps the schools and colleges to interact with students and parents through one click. SMS marketing has changed the entire setup of the education industry. It is cost-effective and helping the institutions to achieve an incredible ROI.
Here are several ways you can benefit from SMS messaging service in the education sector -
Parents are extremely busy with their work and can forget about these meetings organized by the schools from time to time. With online SMS provider, we can send them timely reminders about the about upcoming parent-teacher, send out notices containing useful information such as about the date when their children’s grades will be issued, to remind them to sign permission forms for field trips, or even to inform them about upcoming holidays.
Regular SMS will help the parents to know about the performance of their child and is good for the development of the students.
Weather alerts and emergency alerts –
SMS marketing service can help the parents to know about the weather alert when a child is out with school on summer trips or any event organized by the school. With young children, it becomes important for schools to provide information to the parents in case of any emergency so that parents are not stressed out.
SMS reseller can alleviate this by notifying parents and students immediately of any delays, cancellations or closures, giving them plenty of time to make alternative arrangements.
New student admission-
Text message service provider can also help the schools and colleges for admission of the new students. It can send timely reminders about the timetable, course outlines or extracurricular programs.
It will save time as students will receive the required information on their phones so that they don’t miss any information about the campus.
It can also help the admissions office or accounts department to streamline enrollment by scheduling text reminders for tuition payments, class registration and exam fees whenever required without missing deadlines.
Bulk SMS marketing can be used by the schools to send to remind students about exam dates, location, preparation leave and time. And this is also a great way to inform students about last minutes changes in exam time table or location.
SMS gateway will ensure proper communication between school and students providing last-minute assistance to the parents as well as students. Also, SMS schools can help students in a particular subject and can organize doubt classes or by providing resources to the students.
SMS marketing can be used by schools to notify the students about the upcoming events such as sports to meet cultural meet and other volunteer activities organized on the school campus.
They can be used to tell parents to attend group meetings or private tutorials quickly and easily. Along with it SMS services can help parents to keep a check on the activities in the school and can provide feedback to the school and ensure maximum participation of their child.
Text messaging solutions for schools and universities can encourage student participation, and increase interaction among students. Through SMS services, institutions can conduct student satisfaction surveys; facilitate voting for campus elections and enable students to participate in contests via text message.
They can also take feedback about a new teacher and their understandability of the subject. Surveys enable school administrations to gather student feedback and respond appropriately based on the feedback. So, that institution can make necessary changes in the campus.
Bulk SMS gateway is a new way to attract new admission and to retain the existing ones. It is one of the cost-effective ways to keep in touch with students and parents.
So, if you are an institution or school you must not think next and start using the SMS marketing services to ensure the free flow of information from the school to students about anything and everything.
SMS marketing is used around the globe by all businesses and can also help the educational institution to be successful in the long run.
The importance of SMS in any field of work is undeniable as it is the best and easiest way to connect with your customers. Concerning the banking sector which deals with the public, involves policies, money transactions, and public relations.
The banking sector directly deals with a large customer base and here the idea of SMS marketing proves to be effective. The SMS creates a chain between the bank and its customer by regular updating about new policies, credit-card offers, or any new changes in the bank sector.
It covers a vast audience base and educating them with even a small change in the banking sector. Apart from this it enhances the reach and opens the path to a new customer by understanding their banking requirements, their financial planning, status, and future goals.
Here we are reflecting 7 uses of SMS in the banking sector, which are as follows –
Improve user experience –
The SMS is a basic path to reach to maximum customers because it targets a big audience and educate them about benefits, policies, and much more. It’s never been like the old days where you need to stay in a long queue to understand policies, any plans, or investments. The SMS has bridged this gap by providing all the basic information on your mobile phones by SMS. All this has improved user experience by providing all the necessary information on their mobile phones.
Target untapped audience –
The services of SMS is available for any model of phones so this enables the bank to target from lower-income group to high-income groups. And according to their needs educate them about the benefits of banking, available loans, credit card offers, and much more. SMS is the easiest way to reach an untapped audience and provide them with new financial planning, ideas, and effective policies for them.
Text notifications and alerts –
Text notifications and alerts are an effective reminder about any cash deposit, transaction from the account, changes in bank policies, and much more. It helps an individual to be updated with their account status and another new policy, offering by banks. Popping up notification is a good way to keep in touch with customers and their requirements.
Enhance customer engagement –
Be it any sector or any work area it’s important to check properly on our customers. It’s essential to remind customers of our services and as well as understanding their requirements. Keeping a regular check by updating them, putting notification and others enforce customers to look through your work and your services. The text marketing services is the easiest way to reach maximum people by regularly updating them, offering various plans which eventually increase customer engagement.
Opens platform for two-way communication –
This is the best part of SMS as it emphasizes on two-way communication. Through SMS it’s easy to reach the service provider, consulting bank regarding any queries, and much more. Any individual can reach the bank through SMS and can easily look through other essential details. It’s very important to boost two-way communication to build a healthy environment in the banking sector.
Mobile banking –
The small text contains a variety of information regarding our finances, payments, credit card dues, and much more. This SMS services has brought banking to our hands by simply clicking the link, check your details, and complete your payment due, any transaction, and much more.
This has made banking easy and with comfort at your place. It opens up the easiest path of mobile banking by providing basic to the finest details and making your banking experience easy and comfortable.
Establish trust and authentication –
Authentication is important to build customer’s trust. SMS fulfills this purpose by regularly updating the bank services, available loans, and others. Regular SMS services, update to the customer along with open-ended conversations build trust within the customers for your services. It also proves your authentication as the bank is in its reach through an SMS.
These underline benefits prove the importance of SMS in the banking sector. It bridges the gap between users and the baking sector by reaching them through SMS. This enables the customer to trust banks with their money, financial planning, and much more. Therefore, SMS has raised banking standards along with a better customer base.
The automobile industry is the fastest growing industry in the world. With the rise in the personal disposable income of the people, there is an increase in the demand of the automobiles.
The Automobile industry and auto dealers are expected to increase the customer’s satisfaction and make sales and services more efficient which they can easily handle using SMS marketing service as one the best means to reach and fulfil the customer and client’s needs.
Along with the explosion of internet and mobile services it has changed the dynamics of how the automobile industry captures and target new and existing customers. SMS marketing has become one of the most effective marketing tools that help the business to grow and expand in the long run.
Here are some benefits of SMS marketing that will help in enhancing the performance of the automobile industry-
Details about their new launches
The company can easily provide the details about the new product launch, new features and upgraded versions of the car through SMS marketing. Text marketing service has the highest number of conversion rates as a comparison to any other marketing tool adopted by marketers in recent times. It enhances the user satisfaction and brand image of the company. SMS services can help auto dealers in generating leads, promotion of their brands with the exciting offers and provide them with after-sales services alerts.
Easy access to queries/complaints
SMS marketing helps the companies to access complains and query of the customers in no time and also sending reminders about the vehicle service, test drive dates etc. Customers can easily send their queries related to after-sale services, new product launch etc. Through SMS so that company can serve to its clients. The company can also share safety tips to the customers and how to drive safely in traffic jams, rain and to utilize the fuel efficiency which will help the customers as well as the company.tt
An efficient communication channel to the customers
SMS marketing is one of the most effective communication channels to customers. SMS alerts sent to customers to collect their vehicle on service completion, warranty expiration, special service camps, and events etc. which enhance the customer loyalty towards the brand. The company can also send birthday wishes, purchase anniversary and greetings to customers on festive seasons which will boost the sales during the festive season.
Message marketing services are cost-effective to reach your customers base as it not only target new customers but also engage the existing customers with the brand. Thus, it can help you to drive your conversion rates.
There are lots of events organized by the automobile industry such as auto expos, product launch events, etc. So, the company should invite its loyal customers to such events which will enhance the customer interaction with the company and also help in targeting new customers. If the company focuses on customer satisfaction then, customers will make business for you.
These events are a huge opportunity for the company to target new customers and spreading word of mouth about the brand. You can easily share the event details through SMS and can confirm their arrival through SMS as well. SMS marketing is one of the trending marketing tools used by the companies and SMS marketing has 98% conversion rates.
SMS or text messaging can be easily used to get customer feedback or online reviews about the company and the product a particular also. It will help you to make the strategic decision about the new product launch, penetration of the product and can come up with strategies to enhance the market share.
Feedback survey that will be helpful for the development of the company as a company can work on the weak areas and provides customer satisfaction. You can easily gain customer trust and loyalty about the brand.
The automobile is the fastest growing industry needs reliable branding and promotional services regularly. Text marketing works at its best from engaging the customers to capturing the target market. Not only is it one of the most effective marketing methods available, but our SMS services are cost-effective too. So, if you are a well-established business or a startup you must use SMS marketing in enhancing the customer retention ratio and brand visibility.
E-commerce is the new trend and among the highest-grossing sector in recent times. E-commerce has bridged the gap between companies, their products/services, and customers along with saving customer’s precious time. With E-commerce everything is just one click away and easy to reach. E-commerce has successfully tackled huge barriers to the market and raise the standard of the market itself. All this is the reason that e-commerce business has becomes today’s need and reaching great heights in the market.
SMS marketing solutions has added on to their worth by enabling the highest reach and functioning for their goodwill. The role and importance of SMS marketing can’t be denied due to various benefits and great impact. Here we are underlining the vital role of SMS in e-commerce customer acquisition and which are as follows –
Higher reach –
The great benefit of SMS marketing is that they have a much higher reach. As everyone uses mobile phones so there is no restriction on the type of devices so the reach multiplies itself. It can target various types of audience and approach them accordingly. The higher reach helps in acquiring customers along with improving customers’ experience and their response towards the e-commerce sector.
Understanding customers choice and needs –
Text solutions are the best source to understand customer’s choice and their needs. As with every message they are likely to take interest in a few of our products/services and will engage according to what suits them. This helps e-commerce companies in better exploring the choices and requirements of customers and thus engaging them accordingly. If they like your product/services they will engage automatically and hence it will help create a strong customer base.
Better decision making –
E-commerce companies are creating products/services according to customers. Text marketing plays a vital role in realizing their needs, requirements, choices, and thereby work accordingly. This helps companies in deciding their next products/ services or market launch. They can take better decisions which are good to go with the company as well as customers. It helps them to elevate their market positioning along with building a healthy position within the customers.
Feedback approach –
Feedback is the best approach to engage with customers as they feel like they’re heard and understood by the company. It helps them to elaborate on their expectation and choices so that company can work up to mark. It’s fruitful for the company as well as they understand their strong points and loopholes and can perform best in the market. The companies try to eradicate every loophole and are better every day. This enhances their market position and helps in the overall development of the company.
Dwelling from the inbox into customers' minds –
The text marketing services plays an efficient role in dwelling into the customer’s mind. It begins with simple text with the target of engaging the customers and with time your product/services dwell into customer’s minds. This enables customers to choose your services over anything and thus forms a strong customer base. It helps to build loyal long-term customers and helps in the growth of the company.
SMS marketing is a boon for a pioneer in e-commerce to highly established business as it is cost-effective along with showing effective results. The cost in customer acquisition is much lower than in any other type of marketing. A cost of single text is easily affordable by companies and it provides maximum reach and a strong customer base. The cost-effective aspect of SMS reseller services highlights its importance and therefore SMS is used as a medium to reach customers easily and effectively.
The importance of SMS in every sector is huge due to its enormous benefits. It provides every basic to high-level approach that a company needs and thus it is chosen by every marketer. The SMS is the best and easy way, to begin with along with targeting the maximum audience and thereby maximum output. It works on enriching customers’ experience and increases their response rate. It works for both the marketer and the customers and creates a healthy space between them. SMS solutions play a vital role in raising the market position of e-commerce companies and thus bring a healthy future to them.
E-commerce has a huge history as it just started with a basic idea of sale and purchase. With time it attracted many pioneer business personnel and service providers. The clear picture of e-commerce is reflected by elevating it with correct marketing strategies, investment, and business plans. With the evolution of digitalization, the e-commerce sector got the major breakthrough and emerged as the most profitable sector with maximum future growth, huge potential to generate employment, providing services at door and much more.
The modern trend is the online trend where each and everything is made available on smart devices. People are so used to online shopping that it’s easy for E-commerce industries to grow and excel in their work.
SMS marketing is one of the bases of the E-commerce sector which lays the foundation for engaging mass customers. The best SMS service provider can bring maximum engagement towards their company by keeping track of their potential customers. Today everyone is equipped with their phones and SMS marketing is a perfect way to capture their attention. Knowing about their choices, interest, requirements, and expectations from our product/service.
Advantages of using SMS Solutions –
Popping up the notification -
Popping the notification is an essential part of SMS marketing. This is a sincere way to keep your customers up to date about your recent services, products, and offers. Notifications are used to remind customers about your work, your services, offers, and much more. If the consumer is interested, they will look forward to it and engage more with your company/services. It keeps them reminding of your business and promote them to spend more time with your website and know about your company.
A quick way to reach people –
As messages can reach anyone with any mobile device so SMS marketing is effective in targeting a large audience. The maximum population carries mobile phones all day around them and their engagement with SMS is relatively high. It engages people and generates excitement to explore more about your services or products. Hence, bulk SMS marketing can reach maximum people, generate potential customers, and grow your business.
Increased sale –
The best part of SMS marketing services is that it engages the maximum customer and hence increases the checkout rate. We can go for automatic reminders so our customers will be updated by our recent offers, discount, any product, and much more. Frequent reminders help customers to keep in mind about your services and offer and thereby it increases check out rates. And with increased customers, the rate of sales increase benefiting the company raising their turn over. Along with this, it helps the company to raise its market standard and grow as a strong competitor in the market.
Customer Retention rate –
It’s important to keep your customers on track for creating loyal and long-term customers. SMS marketing is the best way to perform this as customers always know about your offers, latest trends, and your services and take more interest in your business. This way customer feels special as you made everything easy and available at their phones and as a result, they find more comfort with your company/service. With time and proper strategies along with making regular efforts, it can increase customer retention rates.
There is no doubt that the cost of text message marketing e-commerce is lower than any other medium of engagement. Even a pioneer can choose this medium rather than spending large money on any other method. The SMS marketing for e-commerce has helped to reach maximum people, generate potential customers, keep track of customer’s choices, needs, and suit our pockets. It is profitable from pioneer to renowned businesses.
Suggested Read – Does SMS Have a Role in E-Commerce Customer Acquisition?
Strengthen customer engagement –
SMS opens up the platform for two-way conversation as it provides options for customers to engage with you. These open-ended conversations build customer faith and interest in your services/company. It feels them that your business is more accessible and they are comfortable with your business, services, and product. It builds loyal customers and uplifts your market value. It’s necessary to keep in contact with your potential customers to avoid the risk of losing them or creating any negative impression. SMS for e-commerce has successfully strengthened customer engagement.
Bulk SMS services are one of the most effective marketing strategies in today’s times. The rise in mobile users and technology up-gradation has changed the marketing and promotional strategies adopted by the marketers in all the sectors. With the cut-throat competition, SMS marketing provides a sigh of relief to marketers and customers.
With 98% opening rates and high conversion rates, no other marketing channel has offered such an efficiency rate, making it a widely used marketing tool in the financial sector. It is a cost-effective and most convenient way to target potential customers.
Let’s see how the financial sector takes advantage of bulk SMS services in enhancing their revenue and customer base-
It attracts new customers -
Bulk SMS solutions have a wider reach and help the company in enhancing the customer base. Through bulk messages, they send information about the account opening process, Inform customers about special offers, let customers know about security concerns and services such as easy payment options, etc. The company aims in providing easy solutions to the customers through SMS services as it has the highest conversion rates and keeps the customer updated about regulations in the financial sector through SMS.
Sales lead generation -
Bulk SMS marketing is a simple way for any business to engage with its consumers. You can send out offers and opportunities and easily communicate with your target audience. It provides one-way interaction to the customers with the highest conversion rates. The opportunity of customizing your promotional message reaching people according to their likes and preferences becomes very easy with the right SMS Marketing plan. Thus, it helps the company to maximize its profits in long run.
Better communication -
SMS marketing provides better communication opportunities with customers. SMS notifications and promotions by banks and finance companies have made transactions easy for the customers. The company can easily send information related to Monthly installment reminders, SMS confirmation messages when you withdraw money from ATM, a new policy, opening a new account, market new products and services directly through SMS, and increase purchase rate.
Text marketing solutions is one of the most effective marketing tools used by marketers. It can easily target the numerous customers at the negligible cost. As such, this solution is not only more cost-effective but also offers a much higher Return on investment (ROI). So, even with a small budget, a start-up could reach thousands of potential customers quickly with little effort.
Thus, it is the right choice for any business that is looking to reach out the potential customers and don’t want to spend much initially. SMS marketing is a tried, tested tool used by marketers around the globe.
Enhances credibility -
It enhances the credibility and goodwill of the company such as banks, insurance, brokerage houses, etc. in the financial markets which helps them to attract potential investors. Clear communication ensures faith and confidence among people in the financial system of the country. Thus, companies are given a high credit rating by the agencies which help them to attract the potential customer and retain the existing ones.
Better decision making and control -
Bulk SMS also makes it easier for financial industries to make better decisions by ensuring proper feedback from the customers. It helps them to reach out to a large number of people and collect feedback. Not only better decision bulk SMS services also control fraudulent activities against their customers. By sending them a regular notification, easy ATM blocks services, easy click options so that the company can control cyber-crimes and frauds associated with the financial transactions at their end.
Bulk SMS solutions are widely used by marketers to attract and retain their customers across all industries. It is a cost-effective marketing tool with the highest number of conversion rates. Bulk messaging is a perfect platform to be used for organizing entertaining mobile marketing campaigns that can not only help you raise additional revenue but also make people remember your brand and stick to it. This is the reason why SMS delivery is one of the best solutions for businesses aiming to reach a specific audience, locally or globally.
So, it doesn’t matter whether your business is small or large SMS marketing will help to grow and enhance your customer base in the long run.