The auto industry is one of the largest industries and involves manufacturing, designing, retailing, and much more. The auto industry can make the best use of SMS services as they somehow direct the client, their interest, and their specific demands. SMS services can be very helpful in keeping a check on every client and thus maintaining a healthy relationship.
SMS services are one of the marketing tools which provide better access to customers, increase reach to them and others. The benefit associated with it makes it favorable for every sector and every industry. The auto industry can take advantage of its services in many possible ways.
6 benefits of SMS services in the auto industry are as follows:
This is an important feature of text marketing services as it allows an open-ended conversation between the client and the company. The client or customer can ask their queries through SMS service and can also put their suggestion. It helps the industry to reach the expectations of the customers and improve their services as a whole. It is necessary for the growth of the industry as they get a chance to work on their weak areas and keep a check on their work.
Schedule time for client visit–
In case the client has any specific complaints, or any defect in the automobiles and others then they can schedule a meeting for the same. But if clients have to make many efforts for these basic services then it would deploy the market value of the industry or company. In this case, SMS services are very helpful as the meeting can be scheduled beforehand through SMS by considering the most suitable time. The hassles of daily visits, long hours waiting and any other problem can get to an end and both buyer and seller can benefit through this.
Enable maximum reach–
There is no doubt in claiming that SMS services enable the company with a maximum reach of audience. A single SMS is sent to a high number of customers and users telling about services of the industry. Further, the message can be categorized based on the response from the audience. We can generate messages according to the specific interest of the client with the purpose to engage them with our services and work. With time it will help in forming a strong customer base.
Prior - notification about any car services and others–
SMS services can be the best use to generate notifications and pop ups in mobile phones. These notifications can be regarding regular car servicing, any paperwork left, any specific services available to clients, and much more. This helps customers to be updated about the company’s services, new services, and anything related to it. Along with this, the company can pop up notifications for free coupons, discount services, SMS marketing for a car dealership, and others. They can generate special discounts or services for their long-term basis clients to maintain a healthy relationship with them. The behavior of the company towards the client is an important factor in the growth and development of the company.
Affordable and reliable–
The SMS services provide all its services and benefits at an affordable cost. Hence, we can call it pocket friendly and reliable. It benefits companies by enabling maximum reach and sending the cost per SMS is low and the results are maximally positive. The SMS is reliable in conducting polls and surveys which will help them in understanding the needs and demands of the clients. The responses of polls and surveys can provide an understanding of client behavior and further strategies can be made accordingly.
New product launch–
SMS services is an easy way to provide information and market your new product launch to the customers. A new SMS strategy can be used to market your new product launch along with defining unique features. The SMS can ask customers to check it out, book a free ride, and others. The company can attract their customers in many possible ways and help them in getting familiar with your new products. It will help in generating new customers, and again get in touch with old customers and market your product in every possible way. This will attract customers to your product and increase their engagement with your products.
Text marketing is gaining high popularity in the times when the cell phone is your daily mate. Today cell phones are necessary as food and other basic requirements in every case, either to contact your loved ones, plan a last-minute surprise, notification that helps you to be on time, and much more. The benefits of mobile phones can’t be neglected and neither of text marketing.
Text marketing is beneficial to everyone from someone who is stepping into a new business or to any prominent business. This is an important factor that keeps text marketing as one of the important ways to reach people. The branding, engagement of customers, knowing about customers forms the base of text marketing and so for your business. Whatever you sell, promoting choosing text marketing is important and beneficial for the brand or company.
5 key reasons beauty brands need text marketing are as follows: -
Approach maximum customers –
When we say that this era has switched to mobile phones for every basic need that implies the maximum population carries mobile phones. It becomes easy to approach maximum customers at one go and can increase their engagement. It’s always necessary that your brand reaches maximum people and text marketing can fulfill it. You can also launch a different type of product, a different price range to target middle to high-income people. You can offer sachet so maximum people can try your beauty brand and choose your product.
Explore the taste of the audience –
When we step into any business, it’s necessary to explore your audience. It provides a better understanding of customers’ needs and their taste and you can make your market accordingly. This will help you to make better strategies to sustain in the market. Once you provide what customers need then you own the market and will play successfully as leading brands. Awareness is important to gain high market value so being aware of your customer choices, their expectations from beauty brands, and their needs must be noted. You can conduct the survey, polls through text marketing, and understand the needs and requirements of customers. You can pop up a notification when the company gets new stock in the market, launch any new product, or any special offers. It will also help in maintaining regular contact with customers and increase their engagement.
Receive feedback and improve –
There is a saying that customer is God in business and we must consider this always. To maintain this kind of healthy space it’s necessary to know customers’ feedback either negative or positive. It helps you plan better and take proper decisions to step for the next move. This open-ended conversation builds trust among customers and they prefer to choose your brand. It will help you to figure out your limitations and work in that direction to improve it. As improvement and consistent effort are key to success and in this case feedback becomes necessary. It creates a strong customer base and maintains a long term healthy relationship. Always listen to customer’s feedback and work progressively to improve, grow, and emerge at a high position in the market.
Easily explain about your brand –
Text marketing helps you to provide a 2 liner about your brand, its benefits, and others to customers to catch their attention. This will help the customer to know about your product and then they can explore according to their interest. You can add your website/page link for customers to explore and choose what they like. It will help you to target them and understand their choices and provide them with offers, products accordingly. It will increase customer engagement at your website and you will get an idea of interested people and thereby take your next move. You can also launch offers for a limited time and attract your customers.
This advantage of text marketing makes it suitable for beginners to renowned market brands. The cost per text is less and that’s why it’s easy and affordable to reach a maximum audience. It helps in cost-cutting with better branding and mass reach. It’s an effective way to communicate to your particular audience with very little cost invested on a particular customer. You can also go for customized messages for your regular and long-term customers to maintain your healthy relationship.
With the rapid explosion of the internet and the proliferation of the internet government agencies are constantly striving to better connect and serve the citizens. To meet the changing needs of the customer’s government agencies are constantly updating their services so that they can function effectively in the long run. In the flexible business environment, government agencies have understood the importance of SMS marketing and how they can efficiently use it to cater to the changing demand of the customers.
SMS marketing is one of the most effective marketing tools used by marketers as it enhances customer engagement. It is a cost-effective method and ensures the proper communication which helps the government agencies to maximize the reach and impact of this highly valuable SMS marketing opportunity.
Let’s check out a few text marketing ways for government services that will help them in grow and expand their operations-
SMS marketing is a one-stop solution to the ever-changing needs of the government. A government agency aims to send personalized messages to their customers through SMS marketing. For instance- Sending messages or information regarding the AADHAR up-gradation, PAN card details, driving license and regular updates with the RBI and SEBI and other government services can be sent through SMS in real-time.
SMS marketing provides a one-way communication channel between the public and government which helps in hassle-free communication. Personalized messages increase the feeling of belongingness and trust over the government services of the country.
Regular updates and notifications:
It’s easy and convenient to send regular updates and notifications to the employees as well as the general public. Information regarding the investment in the infrastructure projects, rail connectivity and different policies and strategies adopted can easily be communicated to the people through SMS marketing. It not only helps in ensuring proper communication with the public but also with the employees of the different services.
SMS services are often used by the government during the elections in the country. Parties often use SMS to advertise about their new agendas as well as communicating to the voters the required information for the Election Day. SMS marketing has the maximum reach and is considered as one of the cost-effective marketing tools in recent times.
Includes Call to action(CTA):
Don’t send SMS messages just to send SMS messages to make sure the text provides value to the receiver. Almost all text marketing messages should include a Call-to-Action (CTA). When it comes to SMS marketing, you don’t have much space to convince your audience to complete an action. The CTA must deliver a quick but irresistible suggestion on which you want your reader to follow up, and you want to eliminate as many barriers to that action as possible. For instance- Attaching the link of the required website, PDF, brochures will ensure that the person is taking the right steps which can be monitored.
A proper SMS will ensure effective results as a person will get the required information at the same time and will lead to proper two-way communication.
Improves public relations:
A proper executed SMS will provide a clear image to the public about the economy and initiatives taken by the government to boost economic growth. A transparent flow of information will enhance the trust among people and the government and improve public relations. Proper communication about the economy and free flow of information will attract foreign direct investment in the country.
It also helps the government to understand the expectation of the common people as the government only deals with the issues and problems associated with the public. The government only works to plan out strategies that will improve the functioning of the country.
Think about any sector, and you will find how SMS bridges the gap between the sender and receiver. SMS has changed the way marketers used to cater to the needs of the customer. SMS has provided one-stop solutions to the changing needs of the government as they have understood the dynamic business environment and how they constantly need to bring out the changes to provide better satisfaction to the people in the economy. SMS marketing can reach a larger audience at the same time with the limited cost as per SMS cost is negligible and ensures proper communication. So, if you are a government agency it’s the right time to upgrade your services to SMS one.
Customer experience is one of the most important dimensions for measuring the success of any service industry. Higher customer engagement will help the company to grow in the long run. Banking sector which is one of the leading sectors in our country largely depends on the customer experience. With the increasing use of the internet, it has become important for the banks as well to engage the customer in the business and focus on profitable customer relationships.
SMS marketing has changed the way banks used to communicate with customers. Right from providing the information about the new banking regulations to information about new account opening SMS marketing aims to provide one-stop solutions to the banks as well as customers. It is the most effective and cost-efficient marketing tool of recent times. With the highest number of opening and conversion rates, SMS marketing has changed the entire customer experience.
Here are some SMS ideas that can help the banks to enhance the customer experience-
Updates and alerts
You can easily send updates about the new banking regulations, changes in the interest rates, the new services etc. regularly through SMS marketing. People normally use their mobile phones 24*7 hours which makes it easy for the banks to provide such information single-handedly to the customers without any delay so that they can keep themselves updated. Banks can also use SMS alerts ATM pin generation, for sending new account opening procedure and OTP generation. The new generation banks know customers touchpoints and how to cater to them.
Banks try to provide two-way communication so that banks know to whom they are catering to. SMS marketing has helped the bank to understand the customers demand and to provide day to day solutions with negligible cost.
Loan and scheme related information
Banks can easily provide loan and scheme related information through SMS. If a customer wishes to know the eligibility criteria of the loans, the documents required, collateral security interest rates and EMI instalments they can easily get such information from banks through sending an inquiry. Banks can easily render such services through SMS which will save the calling time of the customers as well as staff members.
Banks can easily provide details about the new scheme such as ULIP, Provident fund schemes, retirement schemes and the various loan facilities to different customers. Bankers can easily cater to the rising needs of the customers through SMS marketing by sending them personalized SMS which will keep them engaged in the long run with the banks.
Bank details on your fingertips
The customers can easily obtain the bank details on their fingertips information related to the debit and credit of the account, timely payment reminders, details about the branch code, IFSC code, and balances inquiry can easily be assessed through SMS services.
SMS marketing has changed the entire way the banking industry used to operate in the past and will continue to shape a different future.
Customer can access every detail sitting at home and with no cost and in a limited period. Just user need to ensure that that his or her mobile number is updated with the bank account to be able to register for this service. The service has helped the banks to enhance customer satisfaction and their engagement in the long run.
Cross-selling other financial products
SMS marketing can help the banks to cross-sell the other financial products. Banks generally sell life insurance to the customers along with the new account. This increases the scope of the banks and how they used to operate. Usually, banks have numerous products so selling different products to their existing customers is profitable for the banks as well as customers. Banks can easily advertise about the other financial products by sending those links or the information that will persuade the customer to purchase the product.
Cross-selling can help the banks in analyzing the different needs and expectations of the customers that changes from time to time. For instance- A customer tomorrow may require a scheme that will provide enough funds to finance his child education after 10 years. SMS marketing can transform the way financial institutions interact with their customers.
Finding the right candidate is important for every company because employees are assets of the company. With the recent development in technology, it has become important for recruitment agencies to develop new ways in which they can attract the right talent. SMS marketing is one of the effective marketing tools that bridge the gap between the company and the recruitment agencies.
It has the highest conversion rates which make the SMS marketing a successful tool for communicating with B2B clients and internal administrative staff. Also, text marketing solutions is one of the most reliable and cost-effective ways for the agencies as HR can easily communicate with the candidates in an informed manner.
So, here are 6 reasons why SMS marketing services would be the right choice for the recruitment agencies-
Fill vacancies quicker-
As SMS marketing has high response rate which makes the bulk SMS marketing the right choice for every business today. SMS marketing helps the companies to fill the vacancies quicker as a comparison to any other form of marketing as it has 90% response rates which make it a reliable choice for the marketers. It will help to fill the vacancies ad you just need to simply send SMS to the people that already exists in your database or to create a pool of potential candidates.
Text messaging enables you to laser target potential candidate with different text messages. SMS is an efficient and simple means of communicating with clients, candidates, and staff and the people whom we are looking to hire. With a single text, communicate with all employees or candidates, and control just how often to reach out to specific contact groups while avoiding unnecessary repetition.
By delivering the right message to the right group of people, you can enhance the efficiency of the services you provide and improve communication the employees and potential candidates.
Regular communication enhances the candidate loyalty with the company and help in building long term relationships with the employees or the people who are external to the organizations. Regular updates about the new vacancies will help the agencies to attract the potential candidate, to fix the regular appointments and even to schedule an interview with the companies.
For the recruitment agencies, SMS marketing solutions can be a game-changer as it will help the agencies to attract the potential candidate for suitable positions in real-time and that too maintaining long term relationships with the company.
Improve the candidate experience-
SMS marketing improves the candidate experience by inform Job-Seekers about the new vacancies, their Application Status, informing them about the date and time of the interview, new positions etc. Candidates can easily get this information through SMS marketing services as it will save the time and energy of the candidate as well as the agencies.
With the highest number of conversion rates, SMS marketing has proved to be the best marketing strategy adopted by the business across the globe.
Text marketing services is an eco-friendly way to communicate with the potential candidate. It helps the recruitment agencies to share instant messages about new vacancies, interview timings, eligibility and other information which will keep them updated. With automation and mass texting, SMS also saves money by keeping time and productivity at an ultra-efficient level. Sending bulk SMS reduces the per SMS cost which makes the SMS marketing tool is one of the most effective ways adopted by the agencies in today’s times.
Streamline recruitment process-
SMS marketing helps you to streamline your entire recruitment process as texting a candidate will to reduce unwanted outbound and inbound calls significantly. You can set up automated text message for standard job application questions. Further, you can also set customized messages for the candidates as it will filter out the unqualified applicants which help the agencies to target the potential candidate easily.
It saves your times so that you can focus on the core work and use the time to fill positions in an effective way.
SMS marketing is the need of the hour any businesses who wish to expand and grow to need the SMS services to attract the potential customer. So, if you are a recruitment agency you must use the bulk SMS services to cater to your customers and build long term relationships with them.
SMS marketing not only helps the business to grow but also help education industry to coordinate with the students and parents due to its instant deliverability, high open and response rates, concise messaging, and general reliability.
With the students who are attached to their mobile phones, it helps the schools and colleges to interact with students and parents through one click. SMS marketing has changed the entire setup of the education industry. It is cost-effective and helping the institutions to achieve an incredible ROI.
Here are several ways you can benefit from SMS messaging service in the education sector -
Parents are extremely busy with their work and can forget about these meetings organized by the schools from time to time. With online SMS provider, we can send them timely reminders about the about upcoming parent-teacher, send out notices containing useful information such as about the date when their children’s grades will be issued, to remind them to sign permission forms for field trips, or even to inform them about upcoming holidays.
Regular SMS will help the parents to know about the performance of their child and is good for the development of the students.
Weather alerts and emergency alerts –
SMS marketing service can help the parents to know about the weather alert when a child is out with school on summer trips or any event organized by the school. With young children, it becomes important for schools to provide information to the parents in case of any emergency so that parents are not stressed out.
SMS reseller can alleviate this by notifying parents and students immediately of any delays, cancellations or closures, giving them plenty of time to make alternative arrangements.
New student admission-
Text message service provider can also help the schools and colleges for admission of the new students. It can send timely reminders about the timetable, course outlines or extracurricular programs.
It will save time as students will receive the required information on their phones so that they don’t miss any information about the campus.
It can also help the admissions office or accounts department to streamline enrollment by scheduling text reminders for tuition payments, class registration and exam fees whenever required without missing deadlines.
Bulk SMS marketing can be used by the schools to send to remind students about exam dates, location, preparation leave and time. And this is also a great way to inform students about last minutes changes in exam time table or location.
SMS gateway will ensure proper communication between school and students providing last-minute assistance to the parents as well as students. Also, SMS schools can help students in a particular subject and can organize doubt classes or by providing resources to the students.
SMS marketing can be used by schools to notify the students about the upcoming events such as sports to meet cultural meet and other volunteer activities organized on the school campus.
They can be used to tell parents to attend group meetings or private tutorials quickly and easily. Along with it SMS services can help parents to keep a check on the activities in the school and can provide feedback to the school and ensure maximum participation of their child.
Text messaging solutions for schools and universities can encourage student participation, and increase interaction among students. Through SMS services, institutions can conduct student satisfaction surveys; facilitate voting for campus elections and enable students to participate in contests via text message.
They can also take feedback about a new teacher and their understandability of the subject. Surveys enable school administrations to gather student feedback and respond appropriately based on the feedback. So, that institution can make necessary changes in the campus.
Bulk SMS gateway is a new way to attract new admission and to retain the existing ones. It is one of the cost-effective ways to keep in touch with students and parents.
So, if you are an institution or school you must not think next and start using the SMS marketing services to ensure the free flow of information from the school to students about anything and everything.
SMS marketing is used around the globe by all businesses and can also help the educational institution to be successful in the long run.
The importance of SMS in any field of work is undeniable as it is the best and easiest way to connect with your customers. Concerning the banking sector which deals with the public, involves policies, money transactions, and public relations.
The banking sector directly deals with a large customer base and here the idea of SMS marketing proves to be effective. The SMS creates a chain between the bank and its customer by regular updating about new policies, credit-card offers, or any new changes in the bank sector.
It covers a vast audience base and educating them with even a small change in the banking sector. Apart from this it enhances the reach and opens the path to a new customer by understanding their banking requirements, their financial planning, status, and future goals.
Here we are reflecting 7 uses of SMS in the banking sector, which are as follows –
Improve user experience –
The SMS is a basic path to reach to maximum customers because it targets a big audience and educate them about benefits, policies, and much more. It’s never been like the old days where you need to stay in a long queue to understand policies, any plans, or investments. The SMS has bridged this gap by providing all the basic information on your mobile phones by SMS. All this has improved user experience by providing all the necessary information on their mobile phones.
Target untapped audience –
The services of SMS is available for any model of phones so this enables the bank to target from lower-income group to high-income groups. And according to their needs educate them about the benefits of banking, available loans, credit card offers, and much more. SMS is the easiest way to reach an untapped audience and provide them with new financial planning, ideas, and effective policies for them.
Text notifications and alerts –
Text notifications and alerts are an effective reminder about any cash deposit, transaction from the account, changes in bank policies, and much more. It helps an individual to be updated with their account status and another new policy, offering by banks. Popping up notification is a good way to keep in touch with customers and their requirements.
Enhance customer engagement –
Be it any sector or any work area it’s important to check properly on our customers. It’s essential to remind customers of our services and as well as understanding their requirements. Keeping a regular check by updating them, putting notification and others enforce customers to look through your work and your services. The text marketing services is the easiest way to reach maximum people by regularly updating them, offering various plans which eventually increase customer engagement.
Opens platform for two-way communication –
This is the best part of SMS as it emphasizes on two-way communication. Through SMS it’s easy to reach the service provider, consulting bank regarding any queries, and much more. Any individual can reach the bank through SMS and can easily look through other essential details. It’s very important to boost two-way communication to build a healthy environment in the banking sector.
Mobile banking –
The small text contains a variety of information regarding our finances, payments, credit card dues, and much more. This SMS services has brought banking to our hands by simply clicking the link, check your details, and complete your payment due, any transaction, and much more.
This has made banking easy and with comfort at your place. It opens up the easiest path of mobile banking by providing basic to the finest details and making your banking experience easy and comfortable.
Establish trust and authentication –
Authentication is important to build customer’s trust. SMS fulfills this purpose by regularly updating the bank services, available loans, and others. Regular SMS services, update to the customer along with open-ended conversations build trust within the customers for your services. It also proves your authentication as the bank is in its reach through an SMS.
These underline benefits prove the importance of SMS in the banking sector. It bridges the gap between users and the baking sector by reaching them through SMS. This enables the customer to trust banks with their money, financial planning, and much more. Therefore, SMS has raised banking standards along with a better customer base.
SMS marketing solutions has shown its wide importance in every sector be it event management, e-commerce, retail store, and much more. There is no restriction to SMS as it reaches and targets a mass audience and thereby can be of huge importance for Government agencies. Government agencies can use text services in various areas and can improve their public relations.
Here is a simple guide to SMS solution for government agencies and which are as follows –
End of long queues –
Everyone is aware of long waiting and queue at a government office for basic to a higher level of needs. The long queue is common for acquiring documents or for asking basic information as it is quite frustrating and annoying for people. But SMS marketing services can terminate this issue by providing all the basic details to documents on the phone itself. It can be provided in the form of pdf, or by providing the link as well as sending a normal text with all necessary details.
Improve public relations –
This is a major area where text solutions can work and provide fruitful results. There must be a system that promotes healthy relationships between public and government agencies as this is the inbuilt faith in their services. SMS are the best source to provide information – details, any confirmation, document requirements, and much more which will ease the work of both sides and can create a path for communication. This is the long term that boosts the relations between public and government agencies and people will prefer government services over others.
A better understanding of citizen –
Government agencies can begin with an easy poll or ask for any specific recommendations from the public side. It has various benefits at first it will agencies to know citizens better, their needs, requirements and along with this, it will help agencies to remove any loopholes in the system or work culture.
Awareness among the public –
The online sms campaigns are so common nowadays and people are making the best use of technology or the latest device. With SMS solutions agencies can run informative campaigns by giving in-depth information about policies, their rights, and much more. They can also inform the public about upcoming campaigns along with providing a link to campaigns. This will generate interest of citizens towards government agencies and they can also take active participation in eradicating any major issues.
Source of right information –
The society is flooded with false information or either has a lack of information and in any way, it will the overall system of our country. SMS solutions can take active participation in conveying the right information to the citizen to remove any misconception, false information, and negativity in the society. If the information is from the authorized and trusted government agencies then citizens will feel more confident about the government, their rights, and policies.
Easy pay and collections –
Government agencies can easily be benefitted by SMS marketing solutions by expecting timely payment by the public. SMS can be used as reminders about unpaid taxes, or last date, or any required payment. This will show a good response from the public side as they can pay their bills just by clicking and maximum payment issues can be eradicated.
Maintaining privacy and security to enjoy SMS solutions –
This is the major concern where government agencies have to work while using text marketing tools as a platform to reach people. Since government agencies carry crucial information of the public and their misuse is at the edge. Government agencies need to work on their internal system or channel for looking over these practices. As government agencies are wholly responsible for maintaining the privacy and security of the citizen so they need to very active to avoid any such issues. They can educate their employees about how to create text messages, how to convey correct information along with maintaining proper privacy. The government can tackle this issue and can enjoy the benefits of SMS solutions.
Here we have highlighted how SMS solution can help government agencies in removing their issues along with sharing healthy space with the citizen. The core areas like individual privacy and security must be worked upon to avoid any misuse of data. Before completely stepping into the SMS solution, the government agencies must work on their internal structure to generate effective results.
The changing technology has entirely changed the dynamics of capturing the attention of the consumer in recent times. Gone are the days when capturing a customer was a one time job, with more and more conscious consumer’s marketers have to modify their strategies from time to time to engage the customer with the brand. Thus, the companies need to come up with strategies that appeal to every stage of the customer life cycle which is called as customer lifecycle management
SMS marketing which helps the marketers to reach and target the potential customers by providing tailored content.
The various stages of the customer life cycle and how to use SMS marketing in targeting customers -
1. Reach -
The first phase is when the customer becomes aware of the product or service you are offering. This can happen through several online, offline mediums like television advertisements, online search, cold emails, bulk sms marketing etc.
SMS marketing is one of the most important tools used by marketers as long messages with more than 160 characters gain attention to the customer and has high chances of lead generation. By checking on the frequency of the messages, OTP, attaching files or short link within the SMS and creating customized SMS help the marketers to position their brand in the mind of the customers.
2. Acquisition -
Under the acquisition phase customers place the first order with the brand. This is the step of the initiation of sales and a crucial phase for sms marketing services. Under this step, marketers should interact with customers by regular reminders and alerts, new discounts season, account balance enquiry. The marketers can provide discount coupons with first purchase via SMS, personalized messages which will help in maintaining interaction with customers regularly. It will enhance the brand image of the company and long term profitability achieved from the customers.
3. Convert -
The convert phase is the third step of the customer relationship life cycle. This is the phase under which marketers have to upsell customers to increase their frequency and average order value. To convert the customer, marketers should Incentivize higher spend with bundle deals and offer priority shipping as a thank you along with timely reminders.
SMS marketing strategy will help in coordinating with customers with long term, marketers can bring up new strategies to plan and engage the customers such as sending information of the new product line, discounted deals for the regular customers which will influence the customers to purchase regularly.
4. Retain -
Retaining a customer is the biggest challenge faced by the marketers and with the huge competition, the marketers need to retain the customers who provide regular revenue to the company. The marketers can send timely service expiry reminders, renewal alerts, payment and repair reminders and other notifications on to the customer’s mobile phones, sending them birthday, feedback form etc.
After-sale services play a vital role in retaining a customer as it makes the customers feel happy about the brand. It is expensive for marketers to acquire new customers so companies should work on the strategies to retain the existing customers to ensure the long term profitability.
5. Loyalty -
This is the last phase at the customer life cycle in which the customer becomes your advocates. They not only purchase your brand but also promote your brand through social media or by spreading word of mouth. These are the customers no company wishes to lose.
The marketers have to develop promotional sms methods for such customers such as sending free product or services to build customer loyalty or asking them for feedback regarding the new product launched by the company. Marketers can capture customer feedback by sending mobile-optimized surveys via SMS or can send them referral codes through SMS which will engage them and will retain loyal customers in the business.
All you need to map out how to do sms marketing at every step of the customer life cycle which will help in enhancing conversion rates, lead generation and building a strong brand image.
Bulk SMS marketing is one of the commonly used marketing tools by the marketers as it helps in maintaining direct line to a customer, efficient communication pattern which leads to solid delivery and traceable performance for all steps in the customer’s journey.
E-commerce is the new trend and among the highest-grossing sector in recent times. E-commerce has bridged the gap between companies, their products/services, and customers along with saving customer’s precious time. With E-commerce everything is just one click away and easy to reach. E-commerce has successfully tackled huge barriers to the market and raise the standard of the market itself. All this is the reason that e-commerce business has becomes today’s need and reaching great heights in the market.
SMS marketing solutions has added on to their worth by enabling the highest reach and functioning for their goodwill. The role and importance of SMS marketing can’t be denied due to various benefits and great impact. Here we are underlining the vital role of SMS in e-commerce customer acquisition and which are as follows –
Higher reach –
The great benefit of SMS marketing is that they have a much higher reach. As everyone uses mobile phones so there is no restriction on the type of devices so the reach multiplies itself. It can target various types of audience and approach them accordingly. The higher reach helps in acquiring customers along with improving customers’ experience and their response towards the e-commerce sector.
Understanding customers choice and needs –
Text solutions are the best source to understand customer’s choice and their needs. As with every message they are likely to take interest in a few of our products/services and will engage according to what suits them. This helps e-commerce companies in better exploring the choices and requirements of customers and thus engaging them accordingly. If they like your product/services they will engage automatically and hence it will help create a strong customer base.
Better decision making –
E-commerce companies are creating products/services according to customers. Text marketing plays a vital role in realizing their needs, requirements, choices, and thereby work accordingly. This helps companies in deciding their next products/ services or market launch. They can take better decisions which are good to go with the company as well as customers. It helps them to elevate their market positioning along with building a healthy position within the customers.
Feedback approach –
Feedback is the best approach to engage with customers as they feel like they’re heard and understood by the company. It helps them to elaborate on their expectation and choices so that company can work up to mark. It’s fruitful for the company as well as they understand their strong points and loopholes and can perform best in the market. The companies try to eradicate every loophole and are better every day. This enhances their market position and helps in the overall development of the company.
Dwelling from the inbox into customers' minds –
The text marketing services plays an efficient role in dwelling into the customer’s mind. It begins with simple text with the target of engaging the customers and with time your product/services dwell into customer’s minds. This enables customers to choose your services over anything and thus forms a strong customer base. It helps to build loyal long-term customers and helps in the growth of the company.
SMS marketing is a boon for a pioneer in e-commerce to highly established business as it is cost-effective along with showing effective results. The cost in customer acquisition is much lower than in any other type of marketing. A cost of single text is easily affordable by companies and it provides maximum reach and a strong customer base. The cost-effective aspect of SMS reseller services highlights its importance and therefore SMS is used as a medium to reach customers easily and effectively.
The importance of SMS in every sector is huge due to its enormous benefits. It provides every basic to high-level approach that a company needs and thus it is chosen by every marketer. The SMS is the best and easy way, to begin with along with targeting the maximum audience and thereby maximum output. It works on enriching customers’ experience and increases their response rate. It works for both the marketer and the customers and creates a healthy space between them. SMS solutions play a vital role in raising the market position of e-commerce companies and thus bring a healthy future to them.