Text marketing is gaining high popularity in the times when the cell phone is your daily mate. Today cell phones are necessary as food and other basic requirements in every case, either to contact your loved ones, plan a last-minute surprise, notification that helps you to be on time, and much more. The benefits of mobile phones can’t be neglected and neither of text marketing.
Text marketing is beneficial to everyone from someone who is stepping into a new business or to any prominent business. This is an important factor that keeps text marketing as one of the important ways to reach people. The branding, engagement of customers, knowing about customers forms the base of text marketing and so for your business. Whatever you sell, promoting choosing text marketing is important and beneficial for the brand or company.
5 key reasons beauty brands need text marketing are as follows: –
Approach maximum customers –
When we say that this era has switched to mobile phones for every basic need that implies the maximum population carries mobile phones. It becomes easy to approach maximum customers at one go and can increase their engagement. It’s always necessary that your brand reaches maximum people and text marketing can fulfill it. You can also launch a different type of product, a different price range to target middle to high-income people. You can offer sachet so maximum people can try your beauty brand and choose your product.
Explore the taste of the audience –
When we step into any business, it’s necessary to explore your audience. It provides a better understanding of customers’ needs and their taste and you can make your market accordingly. This will help you to make better strategies to sustain in the market. Once you provide what customers need then you own the market and will play successfully as leading brands. Awareness is important to gain high market value so being aware of your customer choices, their expectations from beauty brands, and their needs must be noted. You can conduct the survey, polls through text marketing, and understand the needs and requirements of customers. You can pop up a notification when the company gets new stock in the market, launch any new product, or any special offers. It will also help in maintaining regular contact with customers and increase their engagement.
Receive feedback and improve –
There is a saying that customer is God in business and we must consider this always. To maintain this kind of healthy space it’s necessary to know customers’ feedback either negative or positive. It helps you plan better and take proper decisions to step for the next move. This open-ended conversation builds trust among customers and they prefer to choose your brand. It will help you to figure out your limitations and work in that direction to improve it. As improvement and consistent effort are key to success and in this case feedback becomes necessary. It creates a strong customer base and maintains a long term healthy relationship. Always listen to customer’s feedback and work progressively to improve, grow, and emerge at a high position in the market.
Easily explain about your brand –
Text marketing helps you to provide a 2 liner about your brand, its benefits, and others to customers to catch their attention. This will help the customer to know about your product and then they can explore according to their interest. You can add your website/page link for customers to explore and choose what they like. It will help you to target them and understand their choices and provide them with offers, products accordingly. It will increase customer engagement at your website and you will get an idea of interested people and thereby take your next move. You can also launch offers for a limited time and attract your customers.
This advantage of text marketing makes it suitable for beginners to renowned market brands. The cost per text is less and that’s why it’s easy and affordable to reach a maximum audience. It helps in cost-cutting with better branding and mass reach. It’s an effective way to communicate to your particular audience with very little cost invested on a particular customer. You can also go for customized messages for your regular and long-term customers to maintain your healthy relationship.
With the rapid explosion of the internet and the proliferation of the internet government agencies are constantly striving to better connect and serve the citizens. To meet the changing needs of the customer’s government agencies are constantly updating their services so that they can function effectively in the long run. In the flexible business environment, government agencies have understood the importance of text marketing and how they can efficiently use it to cater to the changing demand of the customers.
SMS marketing is one of the most effective marketing tools used by marketers as it enhances customer engagement. It is a cost-effective method and ensures the proper communication which helps the government agencies to maximize the reach and impact of this highly valuable SMS marketing opportunity.
Let’s check out a few text marketing ways for government services that will help them in grow and expand their operations-
Text marketing is a one-stop solution to the ever-changing needs of the government. A government agency aims to send personalized messages to their customers through text marketing. For instance- Sending messages or information regarding the AADHAR up-gradation, PAN card details, driving license and regular updates with the RBI and SEBI and other government services can be sent through SMS in real-time.
Text marketing provides a one-way communication channel between the public and government which helps in hassle-free communication. Personalized messages increase the feeling of belongingness and trust over the government services of the country.
Regular updates and notifications:
It’s easy and convenient to send regular updates and notifications to the employees as well as the general public. Information regarding the investment in the infrastructure projects, rail connectivity and different policies and strategies adopted can easily be communicated to the people through SMS marketing. It not only helps in ensuring proper communication with the public but also with the employees of the different services.
SMS services are often used by the government during the elections in the country. Parties often use SMS to advertise about their new agendas as well as communicating to the voters the required information for the Election Day. Text marketing has the maximum reach and is considered as one of the cost-effective marketing tools in recent times.
Includes Call to action(CTA):
Don’t send SMS messages just to send SMS messages to make sure the text provides value to the receiver. Almost all text marketing messages should include a Call-to-Action (CTA). When it comes to text marketing, you don’t have much space to convince your audience to complete an action. The CTA must deliver a quick but irresistible suggestion on which you want your reader to follow up, and you want to eliminate as many barriers to that action as possible. For instance- Attaching the link of the required website, PDF, brochures will ensure that the person is taking the right steps which can be monitored.
A proper SMS will ensure effective results as a person will get the required information at the same time and will lead to proper two-way communication.
Suggested Reading: 5 SMS Marketing Ideas for Dealership
Improves public relations:
A proper executed SMS will provide a clear image to the public about the economy and initiatives taken by the government to boost economic growth. A transparent flow of information will enhance the trust among people and the government and improve public relations. Proper communication about the economy and free flow of information will attract foreign direct investment in the country.
It also helps the government to understand the expectation of the common people as the government only deals with the issues and problems associated with the public. The government only works to plan out strategies that will improve the functioning of the country.
Think about any sector, and you will find how SMS bridges the gap between the sender and receiver. SMS has changed the way marketers used to cater to the needs of the customer. SMS has provided one-stop solutions to the changing needs of the government as they have understood the dynamic business environment and how they constantly need to bring out the changes to provide better satisfaction to the people in the economy. SMS marketing can reach a larger audience at the same time with the limited cost as per SMS cost is negligible and ensures proper communication. So, if you are a government agency it’s the right time to upgrade your services to SMS one.
The rapid explosion of internet and e-commerce has changed the traditional way of retailing. Now, retailers have to come out of new strategies form time to time to enhance the customer’s base and to grow their market share. Companies have understood the importance of engaging the customers which can only be possible through SMS marketing as it unique solution to the businesses as sending text messages is cost-effective and have highest opening and conversion rates when compared to any other marketing tool.
SMS marketing provides one-stop solutions to all the problems of the business right from promoting the brand to lead generation. Retail and SMS marketing is the perfect fit as through SMS you can easily communicate with the customers. It helps in boosting sales, brand awareness, customer retention and will help the business to grow in long run.
Here are some ways in which you can use text messages for retail-
To send promotional SMS-
Companies can easily send promotional SMS to the customers such as loyalty programs, messages about new offers, discount coupons, referral codes etc. can be easily provided by the retailers. It will not only help the company to retain its existing customers but also create a new subscribers list or the target market. The retail industry has been effectively using SMS marketing to target the potential customers and engaging the customers which enhances the brand image.
To track order -
Through SMS marketing you can easily track your orders, the time of dispatch, shipment and expected time of delivery. You can also update the customers about the arrival of new stock, new ranges of products that are now available in the store. Customers can track their order from the link that is provided in the SMS. SMS marketing caters to the needs of the customer efficiently as it is cost-effective and can be used by any business operating on a large or small scale.
SMS surveys -
Retailers can effectively use SMS marketing to ensure proper feedback, asking them to fill out the surveys of the company related to the new product at the store, experience of using the website or app. They can also ensure customer delivery experience. It helps the company to bring out new strategies which can work effectively in the current market structure to ensure the company can deliver the best services to the customers. So, the business can be able to achieve the objective of enhancing the “customer satisfaction”.
Lead generation -
SMS marketing is the simplest and easiest way to promote a brand. With the highest opening and conversion rates, it becomes easy for the business to attract potential customers. Through SMS marketing you can easily connect with your audience. The company’s existing customers can also help in building up new customers through word of mouth. It’s like your customers will create business for you in future.
This increases the likelihood that prospective customers will turn into loyal ones which help in the growth of the company in the long run.
Communicate with customers -
Through SMS marketing you can easily communicate to your customers regarding the purchase, payment and delivery reminders, direct communication through automatic responses to the customers related to the arrival of new stock, about the launch of the new product line, sending birthday wishes etc. It helps in timely communication with the customers develops loyalty towards the brand and also boost the retention rate.
Workforce coordination -
Companies can easily user SMS marketing to coordinate with workforces that are located in different cities. It helps the employees in providing timely reminders of work day-offs, maintain easy coordination towards the new project deadline, and information related to office closure or other emergencies. It saves time and cost as information can be readily available to the employees in real-time.
SMS marketing has become easy to go strategy for the businesses to understand customer demand and developing the strategies thereof. It has helped the businesses to effectively communicate with customers well as workforce in the company in real-time. It provides unique solutions to the businesses which enhance the growth rate and return on investment in the long run.
The automobile industry is the fastest growing industry in the world. With the rise in the personal disposable income of the people, there is an increase in the demand of the automobiles.
The Automobile industry and auto dealers are expected to increase the customer’s satisfaction and make sales and services more efficient which they can easily handle using SMS marketing service as one the best means to reach and fulfil the customer and client’s needs.
Along with the explosion of internet and mobile services it has changed the dynamics of how the automobile industry captures and target new and existing customers. SMS marketing has become one of the most effective marketing tools that help the business to grow and expand in the long run.
Here are some benefits of SMS marketing that will help in enhancing the performance of the automobile industry-
Details about their new launches
The company can easily provide the details about the new product launch, new features and upgraded versions of the car through SMS marketing. Text marketing service has the highest number of conversion rates as a comparison to any other marketing tool adopted by marketers in recent times. It enhances the user satisfaction and brand image of the company. SMS services can help auto dealers in generating leads, promotion of their brands with the exciting offers and provide them with after-sales services alerts.
Easy access to queries/complaints
SMS marketing helps the companies to access complains and query of the customers in no time and also sending reminders about the vehicle service, test drive dates etc. Customers can easily send their queries related to after-sale services, new product launch etc. Through SMS so that company can serve to its clients. The company can also share safety tips to the customers and how to drive safely in traffic jams, rain and to utilize the fuel efficiency which will help the customers as well as the company.tt
An efficient communication channel to the customers
SMS marketing is one of the most effective communication channels to customers. SMS alerts sent to customers to collect their vehicle on service completion, warranty expiration, special service camps, and events etc. which enhance the customer loyalty towards the brand. The company can also send birthday wishes, purchase anniversary and greetings to customers on festive seasons which will boost the sales during the festive season.
Message marketing services are cost-effective to reach your customers base as it not only target new customers but also engage the existing customers with the brand. Thus, it can help you to drive your conversion rates.
There are lots of events organized by the automobile industry such as auto expos, product launch events, etc. So, the company should invite its loyal customers to such events which will enhance the customer interaction with the company and also help in targeting new customers. If the company focuses on customer satisfaction then, customers will make business for you.
These events are a huge opportunity for the company to target new customers and spreading word of mouth about the brand. You can easily share the event details through SMS and can confirm their arrival through SMS as well. SMS marketing is one of the trending marketing tools used by the companies and SMS marketing has 98% conversion rates.
SMS or text messaging can be easily used to get customer feedback or online reviews about the company and the product a particular also. It will help you to make the strategic decision about the new product launch, penetration of the product and can come up with strategies to enhance the market share.
Feedback survey that will be helpful for the development of the company as a company can work on the weak areas and provides customer satisfaction. You can easily gain customer trust and loyalty about the brand.
The automobile is the fastest growing industry needs reliable branding and promotional services regularly. Text marketing works at its best from engaging the customers to capturing the target market. Not only is it one of the most effective marketing methods available, but our SMS services are cost-effective too. So, if you are a well-established business or a startup you must use SMS marketing in enhancing the customer retention ratio and brand visibility.