SMS marketing is one of the forms of marketing that will help to reach maximum customers, promote your products, services and generate leads and much more. But it isn’t restricted just to business models or industries rather it touches various disciples and sectors. It can be useful in the healthcare sector, automobile, educational sector, and much more.
It has multiple uses in various sectors and here we are exploring its uses in educational sectors. SMS marketing and services is a powerful communication method, reaching the right people and promoting. It can fully fit in the educational sector and its benefits can’t be denied.
Here we are showing seven benefits of the education sector from SMS marketing which are as follows:
Prior text messages for the parent-teacher meeting:
Parent-teacher meeting is a direct method of communicating with parents face to face. It helps in better understanding of the child along with knowing their regular behavior. This helps parents to be acquainted with their child’s progress, where they lack, and talk about any concerning issues with teachers. This helps parents to involve in their children’s lives and encourage them and support them for upliftment.
Direct communication with parents:
The SMS is the right way to be in constant touch with the parents and avoid any communication gap. Education sectors must maintain a good relationship with the parents so that they both can effectively play their role in a child’s growth and development. It can be used as a source for the parent to communicate any specific request, demands, or any situation concerning a student. It will help schools in rearing and nurturing a child in a specific way and support students in every way possible.
In case of any immediate or urgent notice, there are last-minute hassles that disturb the decorum of schools and education sectors. SMS marketing and text messages can help in avoiding these by sending urgent notice via text message to parents and students. A single text message with all necessary details can be sent to every student within no time. It also helps in avoiding any confusion or miscommunication and saves the time of the institute, students, and parents.
The SMS is the best way to put a reminder about the application form for admission, any exams, and others. Sometimes many students are left out because of delays in filling their application forms but regular reminders through text messages will reduce these instances. It can help parents-students to prepare with everything necessary so that there is no delay in the admission process or any exam process. It will help students to be comfortable with the process and chances for mistakes can be avoided.
Timely fees reminder:
The SMS service allows the educational sector to put timely reminders of fees to parents. The fees are important for the working of the educational sector so any delay will automatically affect the system itself. Text messages help to avoid any delay by reminding about fees payment, bus fees, or any other specific payment required. The chances of delays, situations of late fees, and others could be possibly avoided.
Homework (especially for kids):
The text messages can effectively be used for circulating homework, class notes, and others. This can be done in concern to kids who may have queries related to homework, notes. But circulating it by text messages will help parents in keeping a proper check on what their children are doing. Along with this, it serves as a point where parents and children come together, participate together, and hence grow together.
Reminder for any event:
There are various functions in the schools and education sector like sports meet, annual function, any marathon, quiz, art and craft, and much more. Some events welcome parents for their active participation with students and encourage them. Text services can play a major role in a reminder of these events so any student isn’t left out from any fun and learning. These events are also necessary for the overall development of the child as it provides space to improve interpersonal relationships, social skills, cooperation, and teamwork.
With the rapid explosion of the internet and the proliferation of the internet government agencies are constantly striving to better connect and serve the citizens. To meet the changing needs of the customer’s government agencies are constantly updating their services so that they can function effectively in the long run. In the flexible business environment, government agencies have understood the importance of SMS marketing and how they can efficiently use it to cater to the changing demand of the customers.
SMS marketing is one of the most effective marketing tools used by marketers as it enhances customer engagement. It is a cost-effective method and ensures the proper communication which helps the government agencies to maximize the reach and impact of this highly valuable SMS marketing opportunity.
Let’s check out a few text marketing ways for government services that will help them in grow and expand their operations-
SMS marketing is a one-stop solution to the ever-changing needs of the government. A government agency aims to send personalized messages to their customers through SMS marketing. For instance- Sending messages or information regarding the AADHAR up-gradation, PAN card details, driving license and regular updates with the RBI and SEBI and other government services can be sent through SMS in real-time.
SMS marketing provides a one-way communication channel between the public and government which helps in hassle-free communication. Personalized messages increase the feeling of belongingness and trust over the government services of the country.
Regular updates and notifications:
It’s easy and convenient to send regular updates and notifications to the employees as well as the general public. Information regarding the investment in the infrastructure projects, rail connectivity and different policies and strategies adopted can easily be communicated to the people through SMS marketing. It not only helps in ensuring proper communication with the public but also with the employees of the different services.
SMS services are often used by the government during the elections in the country. Parties often use SMS to advertise about their new agendas as well as communicating to the voters the required information for the Election Day. SMS marketing has the maximum reach and is considered as one of the cost-effective marketing tools in recent times.
Includes Call to action(CTA):
Don’t send SMS messages just to send SMS messages to make sure the text provides value to the receiver. Almost all text marketing messages should include a Call-to-Action (CTA). When it comes to SMS marketing, you don’t have much space to convince your audience to complete an action. The CTA must deliver a quick but irresistible suggestion on which you want your reader to follow up, and you want to eliminate as many barriers to that action as possible. For instance- Attaching the link of the required website, PDF, brochures will ensure that the person is taking the right steps which can be monitored.
A proper SMS will ensure effective results as a person will get the required information at the same time and will lead to proper two-way communication.
Improves public relations:
A proper executed SMS will provide a clear image to the public about the economy and initiatives taken by the government to boost economic growth. A transparent flow of information will enhance the trust among people and the government and improve public relations. Proper communication about the economy and free flow of information will attract foreign direct investment in the country.
It also helps the government to understand the expectation of the common people as the government only deals with the issues and problems associated with the public. The government only works to plan out strategies that will improve the functioning of the country.
Think about any sector, and you will find how SMS bridges the gap between the sender and receiver. SMS has changed the way marketers used to cater to the needs of the customer. SMS has provided one-stop solutions to the changing needs of the government as they have understood the dynamic business environment and how they constantly need to bring out the changes to provide better satisfaction to the people in the economy. SMS marketing can reach a larger audience at the same time with the limited cost as per SMS cost is negligible and ensures proper communication. So, if you are a government agency it’s the right time to upgrade your services to SMS one.
The rapid explosion of internet and e-commerce has changed the traditional way of retailing. Now, retailers have to come out of new strategies form time to time to enhance the customer’s base and to grow their market share. Companies have understood the importance of engaging the customers which can only be possible through SMS marketing as it unique solution to the businesses as sending text messages is cost-effective and have highest opening and conversion rates when compared to any other marketing tool.
SMS marketing provides one-stop solutions to all the problems of the business right from promoting the brand to lead generation. Retail and SMS marketing is the perfect fit as through SMS you can easily communicate with the customers. It helps in boosting sales, brand awareness, customer retention and will help the business to grow in long run.
Here are some ways in which you can use text messages for retail-
To send promotional SMS-
Companies can easily send promotional SMS to the customers such as loyalty programs, messages about new offers, discount coupons, referral codes etc. can be easily provided by the retailers. It will not only help the company to retain its existing customers but also create a new subscribers list or the target market. The retail industry has been effectively using SMS marketing to target the potential customers and engaging the customers which enhances the brand image.
To track order -
Through SMS marketing you can easily track your orders, the time of dispatch, shipment and expected time of delivery. You can also update the customers about the arrival of new stock, new ranges of products that are now available in the store. Customers can track their order from the link that is provided in the SMS. SMS marketing caters to the needs of the customer efficiently as it is cost-effective and can be used by any business operating on a large or small scale.
SMS surveys -
Retailers can effectively use SMS marketing to ensure proper feedback, asking them to fill out the surveys of the company related to the new product at the store, experience of using the website or app. They can also ensure customer delivery experience. It helps the company to bring out new strategies which can work effectively in the current market structure to ensure the company can deliver the best services to the customers. So, the business can be able to achieve the objective of enhancing the “customer satisfaction”.
Lead generation -
SMS marketing is the simplest and easiest way to promote a brand. With the highest opening and conversion rates, it becomes easy for the business to attract potential customers. Through SMS marketing you can easily connect with your audience. The company’s existing customers can also help in building up new customers through word of mouth. It’s like your customers will create business for you in future.
This increases the likelihood that prospective customers will turn into loyal ones which help in the growth of the company in the long run.
Communicate with customers -
Through SMS marketing you can easily communicate to your customers regarding the purchase, payment and delivery reminders, direct communication through automatic responses to the customers related to the arrival of new stock, about the launch of the new product line, sending birthday wishes etc. It helps in timely communication with the customers develops loyalty towards the brand and also boost the retention rate.
Workforce coordination -
Companies can easily user SMS marketing to coordinate with workforces that are located in different cities. It helps the employees in providing timely reminders of work day-offs, maintain easy coordination towards the new project deadline, and information related to office closure or other emergencies. It saves time and cost as information can be readily available to the employees in real-time.
SMS marketing has become easy to go strategy for the businesses to understand customer demand and developing the strategies thereof. It has helped the businesses to effectively communicate with customers well as workforce in the company in real-time. It provides unique solutions to the businesses which enhance the growth rate and return on investment in the long run.