The rapid digitalization and use of mobile phones has changed the way they used to coordinate with parents and students. With time schools have realized the importance of SMS marketing and how it provides solutions to the schools in the long run. Further, SMS Marketing is a reliable and flexible way to communicate with students and their parents.
SMS Marketing which is one of the most effective marketing tools can help your business to grow within the negligible cost. It has 98% opening rates which are higher than any other marketing tool makes it the first choice of the marketers around the globe. It offers a comparatively higher ROI.
Let’s check out some benefits of SMS marketing-
SMS marketing is one of the cost-effective marketing tools used by marketers. It reduces cost as per SMS cost is almost negligible and the company pays for the SMS send. This has a direct influence on increasing productivity among the staff members responsible for such tasks. Schools use SMS marketing to communicate with parents about the cultural fests, timetable, timely fee reminder etc. which helps in reducing cost as messages can be sent to the larger audience at the same time.
It helps the schools to focus on their work competency which will be helpful in the growth of the school and will enhance the school’s reputation in the eyes of parents and students.
SMS marketing ensures proper communication as schools no longer have to wait for students to pass the information on to their parents. With a simple text message, this job gets done faster, more efficiently and with greater ease. Schools can easily send information related to parents teachers meetings, new student admission, exam reminders and event notification which ensures proper communication between the school and students. It also works on providing the last minute assistance. SMS marketing is a reliable and flexible tool which focuses on building long term relationships with the customers.
Faster Problem Solving-
Proper communication between parents and management enhances problem-solving skills. Schools address complaints and quickly and foster better decision making on the campus so that every student problem is tackled within the stipulated period.
By creating better communication between everyone involved, conflicts and misunderstandings can be resolved within time.
Faster problem solving will also ensure the trust of the parents towards the school and management and will enhance the reputation of the school among the parents. An effective problem-solving pattern will ensure the management to focus on the core competence which will help in the growth of the school in the long run.
Through SMS Marketing schools can update the parents about the latest seminars, events, cultural events, school trips and the activities happening in the school campus. This ensures that parents have a better understanding of their kid’s performance in the class.
The two way communication process ensures that parents don’t miss the important dates and deadlines because of their busy schedule and make time for the things that are important for the future of their child.
Schools send regular updates about their child performance, a notice of the parent’s teachers meetings so that they can be in touch with the parents. SMS marketing is a new way to attract new admission and to retain the existing ones on the campus.
Speed and Flexibility-
SMS marketing provides flexible and reliable options for the school. They can send a huge number of messages at the same time which decreases the overall cost of the school. SMS can easily be personalized and customized as per individual requirements which makes it a unique and most effective marketing tool around the globe.
It provides unique features as the school can easily interact with the students towards the understandability of a particular course, can conduct student satisfaction surveys; facilitate voting for campus elections and enable students to participate in contests via text message.
SMS marketing is widely used marketing tools as it provides unique features to the customers. With the highest number of opening rates as well as conversion rates, it has changed the entire dynamics of the education industry. So, if you are a school then it’s the right time to invest in the tool that has all advantages and will enhance growth.